BuzzFeed is revamping how it specifies sponsored content. The site will now label branded content with a small, bold yellow box stating it is "promoted by" a particular marketer, and brand pages will be labeled "brand publisher" instead of "featured partner." BuzzFeed previously designated sponsored content with a "presented by" tag and placed it on a light yellow background, similar to how Google used to promote its ads. However, the pale color was difficult to distinguish on BuzzFeed, especially on mobile screens. The move is in line with social networks like Facebook and Instagram, which designate sponsored content with less pomp and circumstance than publishers such as The New York Times. Branded articles on the Grey Lady are surrounded in blue and have bold disclaimers everywhere, from the URL to the kicker at the bottom of the page, proclaiming that editorial no part in creating the materials. Meanwhile, Facebook puts "sponsored" directly under an advertiser's name, and Instagram stamps an arrow logo with the "sponsored" label across from the brand name. Twitter shows that a tweet was paid for with a yellow box and an arrow, followed by the word "promoted." Marketers tend to be wary of content boldly designated as non-editoral, but as long as the content is high quality, most readers don't care, said MEC's managing partner of digital content marketing Gian LaVecchia. Brands should not be afraid of having their content highlighted as promoted, as long as it's... Continue reading at 'AdWeek'
[ AdWeek | 2014-05-31 00:00:00 UTC ]
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Hearst UK knows readers are longing for positive and uplifting content, akin to another version of Italians singing on balconies. Over Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-04-16 16:15:52 UTC ]
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The magazine group has been publishing more positive, feel-good content based on audience research. The post ‘Practical, life-affirming, positive’: How Hearst UK is creating more uplifting content appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-04-16 04:00:00 UTC ]
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Like every publisher, Hearst Magazines has had to adapt to creating content in an all-remote world, from putting out magazines Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-04-13 16:58:44 UTC ]
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Like every digital publisher, Hearst Magazines has had to adapt to creating content in an all-remote world. "My motto is 'enter smiling,' and I believe there is opportunity in everything," CCO Kate Lewis said on the inaugural episode of The New Normal, a weekly interactive discussion show where... Continue reading at Digiday
[ Digiday | 2020-04-13 04:00:00 UTC ]
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The near-simultaneous rush among publishers with subscription businesses to loosen their paywalls and provide free access to reporting on the COVID-19 pandemic has reignited long-standing debates about whether the news should fundamentally be free, even as ad-supported journalism (with some... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-10 16:17:19 UTC ]
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In mid-March, Wired joined fellow Condé Nast titles The New Yorker and Vanity Fair, as well as numerous other newspapers and magazines, in opening up free access to its coverage of the COVID-19 pandemic, moving that content outside of the metered paywall that otherwise limits non-subscribers... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-09 17:20:07 UTC ]
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Two promotions are to take effect at Scribe UK as editor-at-large Philip Gwyn Jones steps down next month to take up the role of Picador publisher. Sarah Braybrooke is set to become publisher and managing director, while Molly Slight will be editorial director. Continue reading at The Bookseller
[ The Bookseller | 2020-04-09 05:27:30 UTC ]
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Sphere non-fiction has promoted senior editor Emily Barrett to editorial director and recruited Michael O'Mara's Fiona Rose to the team. Continue reading at The Bookseller
[ The Bookseller | 2020-04-05 17:56:57 UTC ]
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Rhiannon Smith, who works across the Fleet and Sphere imprints at Little, Brown, has been promoted to editorial director. Continue reading at The Bookseller
[ The Bookseller | 2020-04-01 11:35:27 UTC ]
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The U.S. Chamber of Commerce, the leading cheerleader for American business owners large and small, remains hopeful that U.S. businesses will emerge from the coronavirus crisis battered and bruised, but not broken. "It's too early to determine the long-term impact on supply chains,... Continue reading at AdWeek
[ AdWeek | 2020-03-27 14:55:42 UTC ]
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First-time novelists with books out or coming soon talk about their changes of plans and how they’re spending these unusual days. Continue reading at The New York Times
[ The New York Times | 2020-03-18 20:00:14 UTC ]
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Pan Macmillan imprint Bluebird has promoted Hockley Raven Spare to commissioning editor. Continue reading at The Bookseller
[ The Bookseller | 2020-03-17 07:15:16 UTC ]
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Research houses and scholarly publishers and associations are pooling their content for professional and public access free of charge. The post Coronavirus: International Publishers Make COVID-19 Research Content Freely Available appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-03-16 08:15:00 UTC ]
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[caption id="attachment_144315" align="alignright" width="150"] Steve Grune[/caption] Meredith Corp.'s VP of brand licensing, Steve Grune, is stepping down after 18 months in that role and eight years with the company overall. He'll be succeeded by Toye Cody and Sondra Newkirk, who have each... Continue reading at Folio Magazine
[ Folio Magazine | 2020-03-13 15:22:57 UTC ]
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Bonnier Books UK has promoted Francesca Russell to publicity director across its adult trade business while Karen Stretch has been made campaigns director. Continue reading at The Bookseller
[ The Bookseller | 2020-03-06 06:04:33 UTC ]
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Sponsored content doesn’t have to be an oxymoron. As publishers and marketers double down on their commitment to providing deeper branded experiences, instead of traditional advertising, the rules of the road are becoming clearer on both sides. And more so than just four or five years ago;... Continue reading at Folio Magazine
[ Folio Magazine | 2020-03-05 17:34:24 UTC ]
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From Gutenberg’s printing press to Google’s AMP format, the publishing world has gone from zero to one million miles per hour, with revolutionary changes to the way we produce, distribute, and consume content. Here is a breakdown of some of the key changes in digital publishing, plus tips for... Continue reading at Publishing Executive
[ Publishing Executive | 2020-03-05 15:43:14 UTC ]
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Lightning Source has sent a notice to all publishers who use Ingram’s print-on-demand service informing them that, as of April 27, it will remove print content from its catalog that falls within certain prohibited areas. The goal, Ingram said, is to uphold the quality of its content and to guard... Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-02-26 05:00:00 UTC ]
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Bonnier Books have revealed promotions for Sophie Orme (pictured) and Claire Johnson-Creek in the editorial team taking place with immediate effect. Continue reading at The Bookseller
[ The Bookseller | 2020-02-25 19:44:22 UTC ]
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The Soho Agency has promoted Marina de Pass and Niamh O’Grady to associate agents. Continue reading at The Bookseller
[ The Bookseller | 2020-02-20 04:38:39 UTC ]
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