BuzzFeed is revamping how it specifies sponsored content. The site will now label branded content with a small, bold yellow box stating it is "promoted by" a particular marketer, and brand pages will be labeled "brand publisher" instead of "featured partner." BuzzFeed previously designated sponsored content with a "presented by" tag and placed it on a light yellow background, similar to how Google used to promote its ads. However, the pale color was difficult to distinguish on BuzzFeed, especially on mobile screens. The move is in line with social networks like Facebook and Instagram, which designate sponsored content with less pomp and circumstance than publishers such as The New York Times. Branded articles on the Grey Lady are surrounded in blue and have bold disclaimers everywhere, from the URL to the kicker at the bottom of the page, proclaiming that editorial no part in creating the materials. Meanwhile, Facebook puts "sponsored" directly under an advertiser's name, and Instagram stamps an arrow logo with the "sponsored" label across from the brand name. Twitter shows that a tweet was paid for with a yellow box and an arrow, followed by the word "promoted." Marketers tend to be wary of content boldly designated as non-editoral, but as long as the content is high quality, most readers don't care, said MEC's managing partner of digital content marketing Gian LaVecchia. Brands should not be afraid of having their content highlighted as promoted, as long as it's... Continue reading at 'AdWeek'
[ AdWeek | 2014-05-31 00:00:00 UTC ]
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The content analytics company Parse.ly has long captivated publishers with its intuitive dashboard to track how articles perform. In October, the 10-year-old company added functionality that tracks conversions. Parse.ly clients can now analyze the type of content people read before they... Continue reading at Folio Magazine
[ Folio Magazine | 2019-11-11 21:36:26 UTC ]
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Headline has reorganised its communications team following the departure of marketing director Viviane Basset to Quarto last month, with Louise Swannell moving up to the role of communications director. Continue reading at The Bookseller
[ The Bookseller | 2019-11-11 13:46:00 UTC ]
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HarperFiction has made a string of changes to its publicity and marketing teams, including promotions for Felicity Denham and Jaime Witcomb, plus the appointment of Jennifer Harlow from Headline. Continue reading at The Bookseller
[ The Bookseller | 2019-11-10 14:38:00 UTC ]
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The Washington Post has revealed the anonymous author behind forthcoming tell-all A Warning has claimed the US president is so unfit for office that a number of fellow administration officials contemplated resigning together in "a midnight self-massacre" but ultimately decided against it. Continue reading at The Bookseller
[ The Bookseller | 2019-11-08 09:05:26 UTC ]
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Get involved in the Great School Libraries campaign to promote an essential service in UK schools. Continue reading at Book Riot
[ Book Riot | 2019-11-01 10:34:56 UTC ]
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Like they did with Snapchat in previous years, publishers are still figuring out what works and what doesn't on this latest hot new app. The post What publishers like BuzzFeed, Hearst and Vice are learning from being on TikTok appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-10-23 04:01:04 UTC ]
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Bonnier Books UK is revving up for a “next level” immersive event to promote Jenson Button’s second book, How to be an F1 Driver. Continue reading at The Bookseller
[ The Bookseller | 2019-10-16 15:18:20 UTC ]
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Picador’s Kris Doyle and Sophie Jonathan have both been promoted to editorial director while Ansa Khan Khattak and Kishani Widyaratna are also stepping up at the Pan Mac imprint. Continue reading at The Bookseller
[ The Bookseller | 2019-10-15 07:15:08 UTC ]
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When DreamWorks founder Jeffrey Katzenberg and former Hewlett-Packard and eBay CEO Meg Whitman announced the idea for Quibi last year, there was debate over whether millennials and Gen Zers would cash in on a mobile-only platform streaming shows lasting for 10 minutes or less. One thing is for... Continue reading at Advertising Age
[ Advertising Age | 2019-10-11 22:09:18 UTC ]
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Simon and Schuster UK has promoted Chris White to editorial director, Scribner. Continue reading at The Bookseller
[ The Bookseller | 2019-10-11 05:32:30 UTC ]
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Transworld has announced promotions for Becks Short and Sally Wray and has hired Tabitha Pelly from Pushkin Press to join the publicity team. Continue reading at The Bookseller
[ The Bookseller | 2019-10-10 22:12:21 UTC ]
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Sabra is opening its own restaurant for a few weeks, with a rotating menu from well-known chefs, as it tries to expand consumption of the chickpea dip. The restaurant is named Whirled Peas, a spin on the main ingredient, the process of making hummus—which blends chickpeas with tahini, oil, and... Continue reading at Advertising Age
[ Advertising Age | 2019-10-08 09:00:00 UTC ]
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Katie Brown has been promoted to senior commissioning editor at Trapeze following a string of successes at the Orion imprint. Continue reading at The Bookseller
[ The Bookseller | 2019-10-08 05:11:04 UTC ]
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"Joker" dominated U.S. theaters this weekend, bringing in $93.5 million and setting a box office record for October. Warner Bros. Pictures pulled off its record-setting weekend without using many of the marketing tools that come standard with comic book movies. While other... Continue reading at Advertising Age
[ Advertising Age | 2019-10-07 17:33:36 UTC ]
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Video is a big part of growth opportunities for publishers. At the recent Digiday Publishing Summit in Key Biscayne, Florida, we asked execs from CNN Internation, Vox and Inquisitr the role that video plays in their content and monetization strategies. The post Digiday Video: How publishers are... Continue reading at Digiday
[ Digiday | 2019-10-04 04:00:07 UTC ]
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Pavilion has announced creative director Helen Lewis will be promoted to publisher of the imprint following the departure of Katie Cowan. Continue reading at The Bookseller
[ The Bookseller | 2019-10-01 07:00:43 UTC ]
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Honda is backing its redesigned 2020 Honda Civic Hatchback with animated comic series Revenge of the Biospiders on Facebook and Instagram. Revenge of the Biospiders debuted on National Comic Book Day Wednesday. Honda said in an email that it "focuses on an apocalyptic world where genetically... Continue reading at AdWeek
[ AdWeek | 2019-09-26 20:30:57 UTC ]
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Welbeck has announced Zoe Caulfield is being promoted to its international business development director in a string of appointments aiming to create the "best team in publishing". Continue reading at The Bookseller
[ The Bookseller | 2019-09-25 19:10:17 UTC ]
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Headline imprint Wildfire has promoted Ella Gordon to commissioning editor following a string of publications including the widely-acclaimed Fleishman is in Trouble by Taffy Brodesser-Ackner. Continue reading at The Bookseller
[ The Bookseller | 2019-09-18 15:41:12 UTC ]
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