BuzzFeed Changes Labels on Promoted Content

BuzzFeed is revamping how it specifies sponsored content. The site will now label branded content with a small, bold yellow box stating it is "promoted by" a particular marketer, and brand pages will be labeled "brand publisher" instead of "featured partner." BuzzFeed previously designated sponsored content with a "presented by" tag and placed it on a light yellow background, similar to how Google used to promote its ads. However, the pale color was difficult to distinguish on BuzzFeed, especially on mobile screens. The move is in line with social networks like Facebook and Instagram, which designate sponsored content with less pomp and circumstance than publishers such as The New York Times. Branded articles on the Grey Lady are surrounded in blue and have bold disclaimers everywhere, from the URL to the kicker at the bottom of the page, proclaiming that editorial no part in creating the materials. Meanwhile, Facebook puts "sponsored" directly under an advertiser's name, and Instagram stamps an arrow logo with the "sponsored" label across from the brand name. Twitter shows that a tweet was paid for with a yellow box and an arrow, followed by the word "promoted." Marketers tend to be wary of content boldly designated as non-editoral, but as long as the content is high quality, most readers don't care, said MEC's managing partner of digital content marketing Gian LaVecchia. Brands should not be afraid of having their content highlighted as promoted, as long as it's... Continue reading at 'AdWeek'

[ AdWeek | 2014-05-31 00:00:00 UTC ]
News tagged with: #high quality #readers don #managing partner #people don

Other Publishing stories related to: 'BuzzFeed Changes Labels on Promoted Content'

‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores

CAMP had to shift from brick-and-mortar to a strategy that more directly resembles a digital publisher with a penchant for e-commerce. The post ‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-03 05:01:00 UTC ]
More news stories like this | News stories tagged with: #stores appeared #online content #directly resembles #digital publisher

‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores

[ Digiday | 2021-02-03 05:01:00 UTC ]
More news stories like this | News stories tagged with: #stores appeared #online content #directly resembles #digital publisher

Hamish Hamilton promotes Thompson and Chukwu after strong 2020 sales

Hamish Hamilton has promoted Hermione Thompson and Hannah Chukwu, with publishing director Simon Prosser hailing the best sales in at least a decade for the imprint in 2020. Continue reading at The Bookseller

[ The Bookseller | 2021-02-01 06:56:51 UTC ]
More news stories like this | News stories tagged with: #hannah chukwu #hamish hamilton #publishing director

Germany’s Bookwire and Denmark’s Saga Egmont: Spanish-Language Content

Distributor Bookwire and digital publisher Saga Egmont partner to make thousands of Spanish-language ebooks and audiobooks available. The post Germany’s Bookwire and Denmark’s Saga Egmont: Spanish-Language Content appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-01-28 18:48:43 UTC ]
More news stories like this | News stories tagged with: #post germany #saga egmont #spanish-language content #ebooks #egmont #digital publisher

New Nonprofit to Advocate for Digital Content in Libraries

Among the group's priorities will be to advocate for “less restrictive" e-book licenses and new digital licenses that would allow libraries to "own" digital works with the same associated rights as print materials. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-01-27 05:00:00 UTC ]
More news stories like this | News stories tagged with: #e-book licenses #print materials #libraries #e-book #digital content

Walters promoted to senior literary agent at DLA

Nick Walters at David Luxton Associates has been promoted to senior literary agent and rights manager in recognition of his "outstanding contribution" to the agency over the years. Continue reading at The Bookseller

[ The Bookseller | 2021-01-18 12:55:15 UTC ]
More news stories like this | News stories tagged with: #outstanding contribution #literary agent

Nolan Promoted to Publisher of Penguin Books

Patrick Nolan has been promoted to publisher of Penguin Books, among several other role changes at Penguin Random House imprint Viking Penguin. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-01-14 05:00:00 UTC ]
More news stories like this | News stories tagged with: #penguin books #penguin random house

Random House Group Promotes Top Execs to New Roles

Penguin Random House has named David Drake, Scott Shannon, Kara Welsh, and Chris Jackson to new roles with expanded responsibilities, among others. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-01-14 05:00:00 UTC ]
More news stories like this | News stories tagged with: #kara welsh #chris jackson #penguin random house

S&S promotes Sepult to group rights director

Maud Sepult will be promoted to group rights director at Simon & Schuster UK when Stephanie Purcell moves to Bloomsbury next month. Continue reading at The Bookseller

[ The Bookseller | 2021-01-14 01:49:37 UTC ]
More news stories like this | News stories tagged with: #bloomsbury

Promotion for DeBlock at Mushens Entertainment

Liza DeBlock, formerly assistant at Mushens Entertainment, has been promoted into the role of foreign rights executive at the agency. Continue reading at The Bookseller

[ The Bookseller | 2021-01-10 18:50:26 UTC ]
More news stories like this |

Verizon, Hearst reach agreement that will keep WBAL content on Fios | COMMENTARY

Agreement on retransmission fees will allow Baltimore area Verizon Fios subscribers to continue to see WBAL-TV and NBC content. Continue reading at Baltimore Sun

[ Baltimore Sun | 2021-01-01 14:23:03 UTC ]
More news stories like this | News stories tagged with: #hearst

Canongate promotes Lord, Luchsinger and Watt

Canongate has announced a raft of promotions ahead of the new year, across its sales and audio divisions. Continue reading at The Bookseller

[ The Bookseller | 2020-12-22 00:43:46 UTC ]
More news stories like this | News stories tagged with: #audio divisions

Promotions at Blake Friedmann for Pickering, Way, Pusey and Murrell

Several promotions have been announced within the Blake Friedmann agency team, seeing Juliet Pickering, vice-head of books, and Daisy Way, currently finance manager, become directors, while James Pusey and Hana Murrell are to take up head of rights and senior rights manager roles respectively. Continue reading at The Bookseller

[ The Bookseller | 2020-12-18 16:02:46 UTC ]
More news stories like this | News stories tagged with: #blake friedmann

Vuori promoted in Hachette contracts restructure, as two depart

Hachette UK is restructuring its contracts department under the management of Anniina Vuori, who is newly promoted to director, while two divisional directors have left the business. Continue reading at The Bookseller

[ The Bookseller | 2020-12-17 16:36:04 UTC ]
More news stories like this | News stories tagged with: #hachette uk #hachette

Barack Obama took a break from promoting his own book to highlight 17 of the year’s best

The former president’s annual list is an eclectic mix of fiction and nonfiction. Continue reading at The Washington Post

[ The Washington Post | 2020-12-17 08:56:12 UTC ]
More news stories like this | News stories tagged with: #barack obama #annual list #eclectic mix

Neima, Mitchell and Allen promoted at Granta magazine

Luke Neima, Josie Mitchell and Rachel Allen have been promoted at Granta magazine. Continue reading at The Bookseller

[ The Bookseller | 2020-12-01 03:18:32 UTC ]
More news stories like this | News stories tagged with: #luke neima #granta magazine

Ladybird promotes Grosart to publisher as Stowell departs

Ladybird has promoted editorial director Lou Grosart to the role of publisher for its trade list, succeeding Louie Stowell who is leaving the role to dedicate more time to her writing career. Continue reading at The Bookseller

[ The Bookseller | 2020-11-30 13:02:19 UTC ]
More news stories like this |

BuzzFeed is Buying HuffPost

Once they had digital media almost to themselves. Now, in a deal led by the BuzzFeed founder Jonah Peretti, two giants of the web plan to join forces to better compete in an increasingly crowded field. Continue reading at The New York Times

[ The New York Times | 2020-11-19 22:55:35 UTC ]
More news stories like this | News stories tagged with: #join forces #digital media