Anheuser-Busch InBev is poised to launch Bud Light Seltzer as part of a new product blitz, according to reports from two beer trade publications. Citing sources from the brewer’s distributor meeting this week, Beer Business Daily reported that the brewer was developing a seltzer line extension for its biggest brand as well as Bud Light Lemonade and Bud Light Crisp, which it described as a slightly lower-calorie version of Bud Light designed to take on Miller Lite. Also coming are a nitrogenized beer called Bud Nitro and seltzer line extension for Stella Artois, according to Beer Business Daily. The brewer already markets two seltzers, Bon & Viv and the recently released Natty Light Seltzer, but it remains far behind the two leaders in the sizzling hot alcoholic seltzer segment, White Claw, which is from Mark Anthony Brands; and Truly, by Sam Adams-maker Boston Beer Co. Anheuser-Busch InBev only has about 7 percent share of the hard seltzer market year-to-date, according to Beer Marketer’s Insights, which also reported on the Bud Light Seltzer news, saying that the brewer showed its distributors a picture of a black cherry-flavored Bud Light Seltzer. A spokesman for the brewer told Ad Age that “we have the industry's leading portfolio because we are never satisfied. We regularly share conceptual ideas with our wholesaler partners as we develop new ways to meet consumer needs. Details on new product launches will be shared in due course.” The brewer’s Bud Light... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-13 13:12:06 UTC ]
News tagged with:
#product launches
#bud light
#fourth quarter
#wieden kennedy
#super bowl
#nielsen
Chegg reported revenue in 2013 rose 19.8%, to $255.6 million, but the company’s net loss increased to $55.8 million from $49.0 million in 2012. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-14 00:00:00 UTC ]
More news stories like this |
Bookstore sales fell to $13.19 billion in 2013, down 1.6% compared to 2012, according to preliminary estimates released last week by the U.S. Census Bureau. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#census bureau
#6% compared
IPC Media music magazine reports drop in circulation of 21.1% year on year, with rival Q down 14.2%A relaunch of the New Musical Express failed to stop its sales falling below the 20,000 mark for the first time, down more than a fifth year on year.The IPC Media title, which celebrated its 60th... Continue reading at The Guardian
[ The Guardian | 2014-02-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#future publishing
#total film
Publishing Perspectives has launched a digital monthly magazine optimized for reading on tablets and screens. Our first issue on Selling & Sales highlights new strategies for boosting book sales. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-02-13 00:00:00 UTC ]
More news stories like this |
Penguin Books India has recalled American Indoligist Wendy Doniger’s book The Hindus: An Alternative History, sparking a debate about publishing freedoms. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-02-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#alternative history
#amid controversy
Listings magazine, which is the most popular paid-for title in UK, reported an average weekly sale of 1,374,813TV Choice has increased sales to a five-year high of almost 1.4 million, the biggest beneficiary among listings magazines from the demise of Richard Desmond's short-lived TV Pick.H... Continue reading at The Guardian
[ The Guardian | 2014-02-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#cover price
#exact replica
#digital editions
#latest report
#biggest faller
Bookstore sales in 2013 fell 1.6%, to $13.19 billion, according to preliminary estimates from the U.S. Census Bureau. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#census bureau
#preliminary estimates
#bookstore sales
Forbes Media is drawing interest from acquirers including China's Fosun International Ltd. and Singapore's Spice Global Investments Pvt, with final offers for the magazine publisher due Monday,... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2014-02-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#forbes media
Microsoft's getting ready to follow Amazon, Apple, and Google into the reading game with an app for Windows to peruse ebooks, magazines, and comics. The new app appears be part of Microsoft's cross-platform Xbox entertainment services, which currently include Xbox Music and Video. Microsoft... Continue reading at PC World
[ PC World | 2014-02-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#job listing
Driven by a solid fourth quarter and good sales for the year in the U.S., Lagardere reported sales of 2.07 billion euros in its publishing division for 2013, down from 2.08 billion in 2012. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#publishing division
#good sales
Computer auction-based system is set to go beyond its roots in display sector but questions remain on transparencyProgrammatic trading of advertising has been around for a decade or so, but advocates believe 2014 could be the year it breaks out beyond its online display roots and takes hold in... Continue reading at The Guardian
[ The Guardian | 2014-02-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#key component
#select group
Skyhorse Publishing broke a new record in 2013, reporting revenue up by 14% in the year, topping $26 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-10 00:00:00 UTC ]
More news stories like this |
News Corp., the newspaper publisher that owns The Wall Street Journal and the New York Post, beat profit estimates and posted gains in real-estate services and book publishing, even as advertising... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2014-02-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#book publishing
#york post
Four weeks after Weltbild's owners, a consortium of 12 diocese of the Catholic Church,... Continue reading at The Bookseller
[ The Bookseller | 2014-02-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#catholic church
Revenue at Indigo Books & Music rose 3.0% in the third quarter ended December 28, 2013 compared to the same period in 2012. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-04 00:00:00 UTC ]
More news stories like this |
UK publishers are reporting strengthening international ebook sales across 2013, with good... Continue reading at The Bookseller
[ The Bookseller | 2014-01-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#uk publishers
Penguin Random House UK has announced a new sales leadership structure, and a new team bringing... Continue reading at The Bookseller
[ The Bookseller | 2014-01-28 00:00:00 UTC ]
More news stories like this |
Madeline McIntosh, U.S. president & COO of Penguin Random House, has named four executives to new cross-company sales leadership positions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#madeline mcintosh
The rise of programmatic advertising has wreaked havoc across digital media, giving media buyers far more leverage while pushing down the value of publisher inventory. It has also torn apart the traditional ad network business, which is one reason Federated Media, today announced it would stop... Continue reading at Advertising Age
[ Advertising Age | 2014-01-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#executive chairman
#difficult decision
#undisclosed amount
#lin media
#content marketing
Titan Books's pulp imprint Hard Case Crime will be releasing two new editions of Stephen King's "Joyland," which it originally published in June 2013. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#originally published
#stephen king
#titan books