Bud Light Seltzer is in the works amid hard seltzer sales craze

Anheuser-Busch InBev is poised to launch Bud Light Seltzer as part of a new product blitz, according to reports from two beer trade publications. Citing sources from the brewer’s distributor meeting this week, Beer Business Daily reported that the brewer was developing a seltzer line extension for its biggest brand as well as Bud Light Lemonade and Bud Light Crisp, which it described as a slightly lower-calorie version of Bud Light designed to take on Miller Lite. Also coming are a nitrogenized beer called Bud Nitro and seltzer line extension for Stella Artois, according to Beer Business Daily. The brewer already markets two seltzers, Bon & Viv and the recently released Natty Light Seltzer, but it remains far behind the two leaders in the sizzling hot alcoholic seltzer segment, White Claw, which is from Mark Anthony Brands; and Truly, by Sam Adams-maker Boston Beer Co. Anheuser-Busch InBev only has about 7 percent share of the hard seltzer market year-to-date, according to Beer Marketer’s Insights, which also reported on the Bud Light Seltzer news, saying that the brewer showed its distributors a picture of a black cherry-flavored Bud Light Seltzer. A spokesman for the brewer told Ad Age that “we have the industry's leading portfolio because we are never satisfied.  We regularly share conceptual ideas with our wholesaler partners as we develop new ways to meet consumer needs. Details on new product launches will be shared in due course.” The brewer’s Bud Light... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-13 13:12:06 UTC ]
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No Sale, No Retirement--Just a Leaner, Meaner Ed Victor Ltd

Following the announcement last week that Sophie Hicks was setting sail on her own, it has emerged that Ed Victor Limited has been reconfigured following a retirement and a second departure to launch a new business. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-20 00:00:00 UTC ]
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Quercus moves US sales to Hachette

Quercus is to move it sales and distribution services in the US to Hachette Book Group (HBG).... Continue reading at The Bookseller

[ The Bookseller | 2014-05-20 00:00:00 UTC ]
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Sales Rise, Earnings Dip at Bloomsbury

Revenue at U.K.-based Bloomsbury rose 11% in the fiscal year ended February 28, 2014, to £109.5 million, compared to the previous year. Operating profit dipped to £7.7 million from £7.8 million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-20 00:00:00 UTC ]
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Heston Blumenthal and 'rockstar chef' books help stir sales for Bloomsbury

MasterChef among titles boosting revenues by 12.6%, with marketing campaign set for illustrated Harry Potter editionsThe chief executive of Bloomsbury has hailed "chefs as rockstars" after a surge in sales of titles from Heston Blumenthal, Raymond Blanc and MasterChef helped cook up bumper... Continue reading at The Guardian

[ The Guardian | 2014-05-20 00:00:00 UTC ]
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Sales Up, Store Numbers Down in Christian Retail

Christian retail sales increased slightly last year, even while the total number of stores in that market continued to decline, according to a state-of-the-industry report for 2013. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-13 00:00:00 UTC ]
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First Quarter Sales Slipped at Lagardere

First quarter sales at Lagardère Publishing fell 6.2%, to 393 million euros compared to the first period ended March 31, 2013. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-13 00:00:00 UTC ]
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Sales Fall, Earnings Rise at S&S

First quarter sales in 2014 fell 11% at Simon & Schuster, to $153 million, but operating income rose to $11 million from $10 million in the first quarter of 2013, parent company CBS reported. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-08 00:00:00 UTC ]
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PA Yearbook shows 2% fall in 2013 UK sales

The invoiced value of UK publishers’ annual sales fell 2% in 2013 to £3.39bn, with... Continue reading at The Bookseller

[ The Bookseller | 2014-05-01 00:00:00 UTC ]
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Good Enterprises Asset Sale Approved

The trustee overseeing the Chapter 7 proceedings of Good Enterprises has approved the sale of the publisher’s assets. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-30 00:00:00 UTC ]
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Time Home Entertainment Moving Sales to TWR

Time Home Entertainment, the book publishing arm of Time Inc., is moving the U.S. sales and marketing of its trade list to sister company Time Warner Retail Sales and Marketing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-29 00:00:00 UTC ]
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Tartt's 'Goldfinch' Doubles Sales Following Pulitzer Win

"The Goldfinch" is on pace to be the bestselling Pulitzer fiction winner since "Olive Kitteridge." Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-24 00:00:00 UTC ]
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Book, Magazine Sales Fell 9% at BAM

Sales of books and magazines fell about 9% at Books-A-Million in the year ended February 1, 2014 compared to the prior year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-21 00:00:00 UTC ]
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Books, Toys Still Work Together for Specialty Outlets

Since the demise of Noodle Kidoodle and Zany Brainy in the early 2000s, specialty “book-and-toy” stores have maintained a low profile. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-18 00:00:00 UTC ]
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February Bookstore Sales Dropped 6.8%

Bookstore sales fell 6.8% in February, to $791 million, compared to February 2013, according to preliminary estimates released by the U.S. Census Bureau. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-15 00:00:00 UTC ]
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DC’s 2013 Direct Market Sales Show Slippage

A look at DC Comics periodical sales trends in 2013 shows strong titles at the top buoying some weaker titles at the bottom. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-15 00:00:00 UTC ]
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Beverly House listed for sale at $135 million

The Beverly House was the onetime residence of publishing magnate William Randolph Hearst and actress Marion Davies. Jacqueline and John F. Kennedy honeymooned there.No sooner did the mansion known as Fleur de Lys sell this week for a record-breaking $102 million than another L.A. estate hit the... Continue reading at Los Angeles Times

[ Los Angeles Times | 2014-04-05 00:00:00 UTC ]
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DC Periodical Comics Now for Sale on Google Play

DC Entertainment’s list of serialized superhero comics will now be available for sale on Google Play along with digital editions of DC and Vertigo original graphic novels and collected editions. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-03 00:00:00 UTC ]
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Book Sales Rose 1% in 2013

Total book sales rose 1.0% in 2013 over 2012, to $15.05 billion, at the 1,211 publishers that report results to the Association of American Publishers’ StatShot program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-01 00:00:00 UTC ]
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Russell Brand at work on children's books

Russell Brand is writing a series of books aimed at children, with illustrations by Chris Riddell... Continue reading at The Bookseller

[ The Bookseller | 2014-04-01 00:00:00 UTC ]
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Ukrainian Book Publishing Fears Hard Times Ahead

Ukraine's new government is considering withdrawing support for the publishing industry and eliminating tax and other benefits for publishers to save cash. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-03-24 00:00:00 UTC ]
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