Bud Light Seltzer is in the works amid hard seltzer sales craze

Anheuser-Busch InBev is poised to launch Bud Light Seltzer as part of a new product blitz, according to reports from two beer trade publications. Citing sources from the brewer’s distributor meeting this week, Beer Business Daily reported that the brewer was developing a seltzer line extension for its biggest brand as well as Bud Light Lemonade and Bud Light Crisp, which it described as a slightly lower-calorie version of Bud Light designed to take on Miller Lite. Also coming are a nitrogenized beer called Bud Nitro and seltzer line extension for Stella Artois, according to Beer Business Daily. The brewer already markets two seltzers, Bon & Viv and the recently released Natty Light Seltzer, but it remains far behind the two leaders in the sizzling hot alcoholic seltzer segment, White Claw, which is from Mark Anthony Brands; and Truly, by Sam Adams-maker Boston Beer Co. Anheuser-Busch InBev only has about 7 percent share of the hard seltzer market year-to-date, according to Beer Marketer’s Insights, which also reported on the Bud Light Seltzer news, saying that the brewer showed its distributors a picture of a black cherry-flavored Bud Light Seltzer. A spokesman for the brewer told Ad Age that “we have the industry's leading portfolio because we are never satisfied. We regularly share conceptual ideas with our wholesaler partners as we develop new ways to meet consumer needs. Details on new product launches will be shared in due course.” The brewer’s Bud Light... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-13 13:12:06 UTC ]
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Smashwords Releases 2014 Indie E-book Sales Survey

In Smashwords' annual survey, CEO Mark Coker says that indie ebooks selling for $2.99-$3.99 earn as much for their authors as conventionally published ebooks selling for $7.99 or more, but generate "triple the readership." Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-08 00:00:00 UTC ]
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Print Unit Sales Up 1% in First Half of 2014

Sales of both hardcovers and trade paperbacks, the industry’s two largest print categories, were up 2% in the first six months of this year, compared to the first half of 2013, leading to an overall 1% gain in print unit sales at outlets that report to Nielsen BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-04 00:00:00 UTC ]
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Indiana's Viewpoint Books Is For Sale

Viewpoint Books in Columbus, Ind., which was founded in 1973, has been placed on the market by its current owners, Terry and Susan Whittaker. The Whittakers have owned the store since 1979 and want to retire. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-03 00:00:00 UTC ]
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US book publishers now make more money from online sales than physical stores

Brick-and-mortar book stores have clearly been on the decline for a while -- just look at Barnes & Noble's rocky finances. However, there's now some tangible evidence that the pendulum has swung in favor of internet-based sales. BookStats estimates... Continue reading at Engadget

[ Engadget | 2014-06-30 00:00:00 UTC ]
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Hillary Clinton's 'Hard Choices' is 'effectively banned' in China

Chinese publishers have declined to purchase translation rights for Clinton's bestseller, said publisher Simon & Schuster, and China's major import agency will not import the book in English. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-06-28 00:00:00 UTC ]
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Digital sales outstrip bricks and mortar in US

The US book and journal publishing industry sold $27.01bn of books in 2013, with ebooks hitting... Continue reading at The Bookseller

[ The Bookseller | 2014-06-27 00:00:00 UTC ]
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Oak Park's Magic Tree Bookstore for Sale

The Magic Tree in Oak Park, Ill. is for sale. The two owners are looking for "a booklover who has energy and innovative ideas” to buy the 30-year-old children's bookstore. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Book Sales Dipped in 2013

Industry sales had a small decline in 2013, falling to $27.01 billion from $27.12 billion in 2012, according to figures released last week by BookStats, the statistics program run by the AAP and BISG. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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The 2014 Sales Salary Survey

Factors like experience played a bigger role, while others like company size took a back seat, but pay is staying consistent for advertising sales directors in publishing. Continue reading at Folio Magazine

[ Folio Magazine | 2014-06-26 00:00:00 UTC ]
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Industry Sales Flat in 2013; Trade Dropped 2.3%

Industry sales were just about flat in 2013, falling by less than 1%, to $27.01 billion, from $27.12 billion in 2012. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-26 00:00:00 UTC ]
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Surprise, Doubt as US Publishers Learn of Perseus Sale to Hachette

A publishing dinner party in Berlin went glum as six independent publishers learned they would suddenly have a new distributor, a result of Hachette's acquisition of Perseus. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-06-25 00:00:00 UTC ]
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The CW Wraps Upfront Sales

The CW has finished its upfront sales, making Fox the last man standing in this year's ad sales bazaar. Volume for the network was down slightly (as it has been everywhere but NBCU, this season's first-place finisher), with CPM bumps up between three and four percent, said a source familiar with... Continue reading at AdWeek

[ AdWeek | 2014-06-25 00:00:00 UTC ]
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Mobile Marketing Startup Taps Data Firm to Measure Sales Impact

Mobile marketing startup SessionM, trying to prove its efforts can help spur sales, announced a partnership with Datalogix to measure the success of digital campaigns. SessionM says the partnership is the best way to show marketers that mobile is effective, which many question. Datalogix... Continue reading at AdWeek

[ AdWeek | 2014-06-25 00:00:00 UTC ]
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Perseus Sale to Hachette Near Completion

Almost since the death of Perseus Books Group founder Frank Pearl in May 2012, speculation has swirled that the company would be sold. Now, it seems, the rumors have come to fruition, with word leaking that Hachette Book Group has acquired the publisher. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-24 00:00:00 UTC ]
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#Hashtag book titles trend is a gimmick that works for now

From #Girlboss to #Scandal, publishers are discovering a new marketing hook for hard-copy as well as online readingCan a book go viral in the same way a cat video on YouTube can? Unless its Harry Potter or Fifty Shades of Grey, probably not. So rather than simply trying to reach mass audiences,... Continue reading at The Guardian

[ The Guardian | 2014-06-21 00:00:00 UTC ]
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Black confirms 'strategic review, potential sale' at Osprey

The chairman of the Osprey Group has confirmed the company is undergoing a “strategic... Continue reading at The Bookseller

[ The Bookseller | 2014-06-20 00:00:00 UTC ]
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Manderson Steps Down as Hachette U.K. Restructures Sales

Hachette UK has restructured its sales operation, creating two sales teams, resulting in the loss of a respected and much-loved director and up to 20 jobs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-18 00:00:00 UTC ]
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iBooks Bestsellers: 'Hard Choices' Hits #6

Hillary Clinton's "Hard Choices" failed to crack the top five on Apple's iBooks bestseller list for the week ended June 16. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-18 00:00:00 UTC ]
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