Anheuser-Busch InBev is poised to launch Bud Light Seltzer as part of a new product blitz, according to reports from two beer trade publications. Citing sources from the brewer’s distributor meeting this week, Beer Business Daily reported that the brewer was developing a seltzer line extension for its biggest brand as well as Bud Light Lemonade and Bud Light Crisp, which it described as a slightly lower-calorie version of Bud Light designed to take on Miller Lite. Also coming are a nitrogenized beer called Bud Nitro and seltzer line extension for Stella Artois, according to Beer Business Daily. The brewer already markets two seltzers, Bon & Viv and the recently released Natty Light Seltzer, but it remains far behind the two leaders in the sizzling hot alcoholic seltzer segment, White Claw, which is from Mark Anthony Brands; and Truly, by Sam Adams-maker Boston Beer Co. Anheuser-Busch InBev only has about 7 percent share of the hard seltzer market year-to-date, according to Beer Marketer’s Insights, which also reported on the Bud Light Seltzer news, saying that the brewer showed its distributors a picture of a black cherry-flavored Bud Light Seltzer. A spokesman for the brewer told Ad Age that “we have the industry's leading portfolio because we are never satisfied. We regularly share conceptual ideas with our wholesaler partners as we develop new ways to meet consumer needs. Details on new product launches will be shared in due course.” The brewer’s Bud Light... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-13 13:12:06 UTC ]
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Just as Kobo has cozied up to physical booksellers, so too does Amazon have a plan to smother them in e-ink kisses. Under the company's new "Amazon Source" program, any independent bookstore that sells a Kindle tablet or e-reader will be rewarded with ten percent of future book purchases made on ... Continue reading at Engadget
[ Engadget | 2013-11-06 00:00:00 UTC ]
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Amazon, which has been blamed in part for the decline of independent bookstores, said it has a new program called Amazon Source to allow them and other retailers to resell Kindle devices and accessories, and also give them 10 percent on every ebook bought on them for two years. "With Amazon... Continue reading at AllThingsD
[ AllThingsD | 2013-11-06 00:00:00 UTC ]
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Third quarter revenue at Harlequin fell 7.1%, to C$107.8 million, and operating earnings declined to C$14.1 million from C$18.8 million in the comparable period in 2012. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-11-06 00:00:00 UTC ]
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Former children's laureate Michael Rosen is to play a leading role in developing an MA in... Continue reading at The Bookseller
[ The Bookseller | 2013-11-04 00:00:00 UTC ]
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When the Interactive Advertising Bureau (IAB) released its “IAB Internet Advertising Report” in October 2013, one thing was clear: While digital remained strong, it was mobile that was quickly becoming a powerhouse. According to the report, in the first half of 2013, total mobile revenues surged... Continue reading at Folio Magazine
[ Folio Magazine | 2013-11-01 00:00:00 UTC ]
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In the last week or so, YouTube has been reaching out to the various networks that operate businesses on the platform, implementing new procedures for how these companies handle copyright violations and contracts. Several new details have now emerged on those discussions. Going forward,... Continue reading at AdWeek
[ AdWeek | 2013-10-31 00:00:00 UTC ]
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HarperCollins has begun selling ebooks direct to consumers through new brand-specific websites,... Continue reading at The Bookseller
[ The Bookseller | 2013-10-30 00:00:00 UTC ]
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Whether you're a real estate agent, an advertising executive, or an up–and–coming blogger, now is absolutely the time to start using Pinterest to build your personal brand. Although the image–based social network is still struggling to generate significant revenue, its user base continues to... Continue reading at Fast Company
[ Fast Company | 2013-10-30 00:00:00 UTC ]
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Manchester United legend Sir Alex Ferguson's memoir, My Autobiography (Hodder), has become... Continue reading at The Bookseller
[ The Bookseller | 2013-10-29 00:00:00 UTC ]
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Amazon's Matchbook service, which offers ebook versions of hard copies of books like Amazon's Autorip offers digital versions of physical music, is now live. The service supports over 70,000 books at launch with digital equivalents costing $3 or less. The service recognizes purchases from as far... Continue reading at Engadget
[ Engadget | 2013-10-29 00:00:00 UTC ]
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Total revenue at Amazon increased 24%, to $17.09 billion, in the third quarter of 2013 while its operating loss was $25 million, down from $28 million in the third quarter of 2012. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-24 00:00:00 UTC ]
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There's a secret language spoken in the often self–serious world of wine tasting: Words like awkward, clone, note, legs, bouquet, and thief suddenly don't mean what they normally mean. For amateur imbibers, sommelier jargon and that weird front–of–teeth slurping and spitting thing can seem like... Continue reading at Fast Company
[ Fast Company | 2013-10-23 00:00:00 UTC ]
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Educational Development Corp. reported that revenue for the second quarter ended August 31, 2013 rose 4.6%, to $5.7 million, but net earnings in the period fell to $56,400 from $138,200 in the second quarter of fiscal 2013. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-21 00:00:00 UTC ]
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First day sales in the UK for Bridget Jones: Mad About the Boy by Helen Fielding topped 46,000... Continue reading at The Bookseller
[ The Bookseller | 2013-10-14 00:00:00 UTC ]
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The refurbished Waterstones stores are seeing overall sales growth of between 5%–10%, m.d.... Continue reading at The Bookseller
[ The Bookseller | 2013-10-14 00:00:00 UTC ]
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Uncertainty is one big obstacle holding publishers back from outsourcing their distribution, observes CEO Gareth Cuddy of ePubDirect. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-05 00:00:00 UTC ]
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Haynes Publishing Group has reported falls in revenue and profit in its results for the year... Continue reading at The Bookseller
[ The Bookseller | 2013-09-23 00:00:00 UTC ]
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Sales at rose 15% in the fiscal year ended June 30, 2013 at HarperCollins, parent company News Corp. said in its 10-K filing with the Securities & Exchange Commission. EBITDA jumped 65% over fiscal 2012, to $142 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-09-23 00:00:00 UTC ]
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In the new book retail environment, bigger, in many cases, is not better. Having the right-sized store for a community and stocking the appropriate inventory, even if that means adding nonbook items, are keys to success today. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-09-20 00:00:00 UTC ]
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Gains in its educational technology group were not enough to offset declines in the children’s book publishing and distribution unit resulting in a 5.8% decline in total sales at Scholastic for the first quarter ended August 31. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-09-19 00:00:00 UTC ]
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