A Scratch–N–Sniff Book For Budding Wine Snobs

There's a secret language spoken in the often self–serious world of wine tasting: Words like awkward, clone, note, legs, bouquet, and thief suddenly don't mean what they normally mean. For amateur imbibers, sommelier jargon and that weird front–of–teeth slurping and spitting thing can seem like a joke we're not in on. But the snobbery that often surrounds the wine illuminati is completely absent in The Essential Scratch–and–Sniff Guide to Becoming a Wine Expert, a new book written by Richard Betts, one of fewer than 200 master sommeliers in the world. As the wine–world equivalent of a Knight or a Jedi, Betts believes that "wine is a grocery, not a luxury." It's a 22–page board book, beautifully illustrated by San Francisco–based Wendy MacNaughton and designed by Crystal English Sacca. Why should the wonders of scratching–and–sniffing be reserved only for children? Scents of bacon, flowers, butter, grass, and even cat pee are translated onto paper to help readers identify the aromatic components of their beverages. "Once you realize there are cat pee scents in white wine, you'll never be able to drink a lot of white wine again," MacNaughton tells Co.Design. "All you'll smell is cat pee." Worry not: there's no actual cat pee in wine, or so they claim. It's just a compound called p–mentha–8–thiol–3–1 that happens to smell exactly like feline urine––and Sauvingnon blanc afficionados consider it a positive trait. MacNaughton credited a huge print run right off the bat to the... Continue reading at 'Fast Company'

[ Fast Company | 2013-10-23 00:00:00 UTC ]
News tagged with: #ebook form #april fools

Other news stories related to: "A Scratch–N–Sniff Book For Budding Wine Snobs"


A Scratch–N–Sniff Book For Budding Wine Snobs

There's a secret language spoken in the often self–serious world of wine tasting: Words like awkward, clone, note, legs, bouquet, and thief suddenly don't mean what they normally mean. For amateur imbibers, sommelier jargon and that weird front–of–teeth slurping and spitting thing can seem like... Continue reading at Fast Company

[ Fast Company | 2013-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #april fools #ebook form


HMH Has Hit With Scratch, Sniff Wine

A "grocery" as opposed to a "luxury" is how Houghton Mifflin Harcourt refers to wine on the cover of its inventive, playful, and now popular, new book, The Essential Scratch & Sniff Guide to Becoming a Wine Expert. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-12-20 00:00:00 UTC ]
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How to Keep Your Book Club From Becoming a Wine Club

Librarians, professors, and literary professionals offer their best advice on how to run a successful group. Continue reading at The Atlantic

[ The Atlantic | 2022-09-13 13:55:00 UTC ]
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A Scientific Explanation for Your Urge to Sniff Old Books

Inside its dry and musty hull, the smell of old books contains great distances. You sense time travel, of course, but also the soaring aeronautics of ideas. Sometimes a great book sticks the landing, very often they don’t. And sometimes books fail to jump high enough. In smelling old books, you... Continue reading at Literrary Hub

[ Literrary Hub | 2021-10-27 08:50:57 UTC ]
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Bud Selig: By the Book

The former baseball commissioner, whose new memoir is “For the Good of the Game,” was a voracious childhood reader, “mostly about sports,” and especially “novels about the Brooklyn Dodgers.” Continue reading at The New York Times

[ The New York Times | 2019-07-04 09:00:07 UTC ]
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Children’s Books in China 2018: New Buds Publishing House

Small but beautiful” is our publishing motto, says editor-in-chief Ma Yuxiu of New Buds. “We have scaled down our annual output in recent years, opting instead to focus our resources on creating unique content.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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Quarto’s ‘Scratch & Create’ Chases the Adult Coloring Book Market

Instead of coloring-in, adults—Quarto's team hopes—will want to scratch-off. The company has eight titles in the pipeline for this year. The post Quarto’s ‘Scratch & Create’ Chases the Adult Coloring Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-03-14 00:00:00 UTC ]
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Kit Caless | ‘If I’d pitched the book from scratch, I’d have been laughed out of every publisher’s office’

An offbeat look at the carpets adorning the UK’s largest chain of pubs, Kit Caless' Spoon’s Carpets: An Appreciation has the feel of a festive bestseller, says Caroline Sanderson. Continue reading at The Bookseller

[ The Bookseller | 2016-09-30 00:00:00 UTC ]
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Bragelonne: Fighting France’s Book Snobs with Success

Publisher Bragelonne has found extraordinary success selling what others in France might deign to be untouchable, including fantasy, romance, and ebooks. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-07-11 00:00:00 UTC ]
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Google patent filing describes tailored online book clubs, minus the wine

The phrase "virtual book club" may not conjure romantic visions of low-lit rooms and vintage wines, but you don't necessarily need those things to throw fancy words around. Amazon-owned Goodreads hosts user-created online clubs, but a Google patent application that's surfaced today imagines a... Continue reading at Engadget

[ Engadget | 2013-09-19 00:00:00 UTC ]
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Books for Budding Gourmands

This year there’s been a batch of food-related books, written by celebrities for kids. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-09-16 00:00:00 UTC ]
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Transworld to publish scratch and sniff title

Written By: Charlotte Williams Publication Date: Fri, 01/04/2011 - 08:10 Transworld is to publish a limited edition scratch and sniff version of Dirty Tricks by Jo Carnegie. Managing director Larry Finlay said: "This is a new move for us and it's certainly been a challenge for our production... Continue reading at The Bookseller

[ The Bookseller | 2011-04-01 00:00:00 UTC ]
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London Book Fair Charity: Book Aid International Sends More Books to Ukraine

Following its first 25,000-book shipment to Kyiv, Book Aid International at London Book Fair announces that 15,000 more books are heading to Ukraine. The post London Book Fair Charity: Book Aid International Sends More Books to Ukraine appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-03-13 09:25:56 UTC ]
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14 New November Book Club Picks, From GMA Book Club to The Stacks Book Club

These are the books all of the book clubs are reading this month. Grab a copy and learn how to join in. Continue reading at Book Riot

[ Book Riot | 2023-11-10 11:36:00 UTC ]
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Lauren Graham’s Week: Background Binges and Books, Books, Books

The former “Gilmore Girls” star and best-selling author shares what she watched, read and listened to in a week. Continue reading at The New York Times

[ The New York Times | 2020-02-12 15:00:10 UTC ]
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Lauren Graham’s Week: Background Binges and Books, Books, Books

The former “Gilmore Girls” star and best-selling author shares what she watched, read and listened to in a week. Continue reading at The New York Times

[ The New York Times | 2020-02-12 15:00:10 UTC ]
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National Book Tokens launches Hidden Book and Book Island Games

National Book Tokens has launched its annual festive campaign, with the return of its Hidden Book Game for a seventh year, and Book Island Game for children for a second year. Continue reading at The Bookseller

[ The Bookseller | 2019-11-13 22:34:50 UTC ]
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Books: The new Trump book, plus book reviews and news

For book lovers and politics fiends, 2018 has gotten off to a bang with the early publication of “Fire and Fury: Inside the Trump White House” by Michael Wolff. Welcome to the new year! I’m Carolyn Kellogg with this week’s books newsletter. THE BIG STORY Excerpts from “Fire and Fury” that... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-01-06 00:00:00 UTC ]
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London Book Fair 2014: Big Books, No Huge Book

While no single title has emerged as the hot book of this year’s London Book Fair, a number of titles were generating buzz as the trade show kicked off on Tuesday. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-08 00:00:00 UTC ]
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