Jae Goodman has spent 16 years convincing brands like Nike, eBay, Doritos, and Chipotle to forgo ads and make content that entertains us instead. It all seemingly happened in a flash for Observatory CEO Jae Goodman. First, on June 9, Apple TV+ announced a multiyear deal with Nike’s Waffle Iron Entertainment (WIE) to develop and produce sports films. Then on June 16, wine brand 19 Crimes released a limited-edition Martha Stewart action figure to promote their collaboration. That sparked an unpaid eight-minute segment on Today With Hoda & Jenna. On June 23, Doritos hosted a Stranger Things-branded online concert featuring Soft Cell, The Go-Go’s, and Charli XCX. And the following day, WIE launched its first podcast, Hustle Rule, narrated by Ted Lasso’s Hannah Waddingham and based on the best-selling book by Gwendolyn Oxenham.Read Full Story Continue reading at 'Fast Company'
[ Fast Company | 2022-07-16 07:00:30 UTC ]
News tagged with:
#multiyear deal
#ted lasso
#hannah waddingham
#best-selling book
Sarah Odedina has acquired her first three titles for Pushkin Children’s Books, buying titles by Celia Rees, Marcella Pixley and Emily Murphy. Continue reading at The Bookseller
[ The Bookseller | 2016-09-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#pushkin children
#odedina makes
#sarah odedina
'We just have to do better at acquiring, marketing, and selling books by marginalized authors,' says HarperCollins' Andrew Harwell, this year's Frankfurt Book Fair-bound PW Star Watch Superstar. The post PW Star Watch’s Andrew Harwell: ‘Make Diversity a Priority’ appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-09-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#andrew harwell
#make diversity
#selling books
Bloomsbury has hired John Lomas-Bullivant, who has previously worked at HIT Entertainment, Pearson, TV-Loonland and Kickback Media, as an intellectual property and brand development director. Continue reading at The Bookseller
[ The Bookseller | 2016-09-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#brand director
#previously worked
#hit entertainment
#intellectual property
Journalist and Apps Playground co-founder looks analyses the growth in children’s YouTube viewing. Continue reading at The Bookseller
[ The Bookseller | 2016-09-16 00:00:00 UTC ]
More news stories like this |
Virgin Books is publishing a new book from Guy Martin in October entitled Worms to Catch, about how "Britiain's favourite daredevil" spent his free time in 2016 after he was forced him to take a break from road racing. Continue reading at The Bookseller
[ The Bookseller | 2016-09-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#virgin books
#guy martin
brightcove.createExperiences(); COLOGNE, Germany—While Facebook and Google are dominating digital ad budgets (and increasingly, consumers' time) because they give marketers sophisticated and granular targeting, advertisers are getting squeezed with the amount of data that the... Continue reading at AdWeek
[ AdWeek | 2016-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#flip side
#global head
#giving companies
Paul Beatty, Deborah Levy, Graeme Macrae Burnet, Ottessa Moshfegh, David Szalay, and Madeleine Thien have been named to the shortlist for the 2016 Man Booker Prize for Fiction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#paul beatty
#deborah levy
#ottessa moshfegh
#david szalay
#madeleine thien
Five years. That's how long "native advertising" has been a thing. That's when digital publishers started offering content marketing solutions to brands. It's when BuzzFeed tripled revenue, further validating that branded content was here to stay. Publishers, new and old, from the New York Times... Continue reading at Advertising Age
[ Advertising Age | 2016-09-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#branded content
#native advertising
#growing demand
#banner ads
The international news magazine Newsweek—which publishes in six languages—will host several events and exhibit at the Frankfurt Book Fair in October. The post Newsweek Makes Its Frankfurt Book Fair Debut in October appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-09-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#october appeared
The Bonnier-owned gourmet magazine aims to connect with its readers on and off the printed page. The post Citing a Natural Brand Extension, Saveur Launches a Wine Club appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post citing
#printed page
The ability to read is something many of us take for granted. At a young age, you probably had tons of books in your homes and schools, enabling you to learn to both read and write. Believe it or not, not everyone has access to books. Isn't that sad? Luckily, Amazon is looking to change this.... Continue reading at Betanews
[ Betanews | 2016-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#makes books
#fire tablets
#kindle ebooks
Pulitzer finalist Eowyn Ivey, author of 'To the Bright Edge of the World,' talks to her editors, Reagan Arthur and Mary-Anne Harrington, about the editing process. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#reagan arthur
#editing process
The Sun’s fantasy football site, Dream Team, has been a publisher in its own right for nearly a year. Like other publishers, it’s working out the route to monetizing social video, which means branded content. It has changed several things in its editorial strategy to help build a smoother path... Continue reading at Digiday
[ Digiday | 2016-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#platforms appeared
#make money
#dream team
#editorial strategy
The Ship of Adventures bookshop in London's Hackney has been named in Small Business Saturday UK’s "Small Biz 100" for 2016, a campaign promoting and supporting small businesses on the high street. Continue reading at The Bookseller
[ The Bookseller | 2016-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#high street
JK Rowling just can't seem to let Harry Potter go. Having launched the "eighth book", in the form of a two-part play, the best-selling author has revealed three new texts will be released next month. Continue reading at Stuff
[ Stuff | 2016-08-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#jk rowling
#harry potter
#eighth book
#two-part play
#best-selling author
When Tampa, Fla., branding agency Spark conjured up a brand concept for Gary Johnson back in June, they never intended for the Libertarian presidential candidate's campaign to actually employ it. Turns out, according to the agency, the campaign did just that, using a very similar color scheme... Continue reading at Advertising Age
[ Advertising Age | 2016-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook pages
#quarterly magazine
#guinea pig
Antonio Garcia Martinez's Silicon Valley exposé Chaos Monkeys (Ebury) has been longlisted for the Financial Times and McKinsey Business Book of the Year Award. Continue reading at The Bookseller
[ The Bookseller | 2016-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#year longlist
Julia Turshen has worked with Mario Batali, Gwyneth Paltrow, and Dana Cowin, but is now stepping into the limelight with her debut, 'Small Victories,' due out from Chronicle Books on September 6. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#solo debut
#julia turshen
#mario batali
#gwyneth paltrow
#chronicle books
Editor Genevieve Smith tells Folio: why now's the time to dig deep into public distrust. The post New York Magazine Makes “The Case Against the Media” appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-08-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#media appeared
Best known as the publisher of such global comics hits as the Doctor Who series and gritty bestsellers from its Hard Case Crime imprint, Titan Entertainment Group is a sprawling, multifaceted family-owned media company focused on pop culture. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#pop culture