Jae Goodman has spent 16 years convincing brands like Nike, eBay, Doritos, and Chipotle to forgo ads and make content that entertains us instead. It all seemingly happened in a flash for Observatory CEO Jae Goodman. First, on June 9, Apple TV+ announced a multiyear deal with Nike’s Waffle Iron Entertainment (WIE) to develop and produce sports films. Then on June 16, wine brand 19 Crimes released a limited-edition Martha Stewart action figure to promote their collaboration. That sparked an unpaid eight-minute segment on Today With Hoda & Jenna. On June 23, Doritos hosted a Stranger Things-branded online concert featuring Soft Cell, The Go-Go’s, and Charli XCX. And the following day, WIE launched its first podcast, Hustle Rule, narrated by Ted Lasso’s Hannah Waddingham and based on the best-selling book by Gwendolyn Oxenham.Read Full Story Continue reading at 'Fast Company'
[ Fast Company | 2022-07-16 07:00:30 UTC ]
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Children’s Laureate Chris Riddell is in the running to win a record-breaking fourth CILIP Kate Greenaway Medal after being shortlisted for this year’s prize, while Mal Peet’s final novel has been shortlisted for the CILIP Carnegie Medal. Continue reading at The Bookseller
[ The Bookseller | 2017-03-17 00:00:00 UTC ]
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Quercus has signed Not That Kind of Love by actor Greg Wise and his late sister Clare. Continue reading at The Bookseller
[ The Bookseller | 2017-03-16 00:00:00 UTC ]
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With no single title emerging as the big book of the fair, and gossip still focused on recent reports about the $65 million advance the Obamas landed from Penguin Random House, a number of novels have been the subject of chatter. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-15 00:00:00 UTC ]
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Publishers across Europe have pre-empted translation rights to The Tattooist of Auschwitz by Heather Morris from Bonnier Zafffre, which has world rights. Continue reading at The Bookseller
[ The Bookseller | 2017-03-15 00:00:00 UTC ]
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If the words "multimedia tie-in" bring back memories of bad video game adaptations and lame comic books pushed by marketing groups to promote feature films, then clearly the 80s and 90s have scarred you too. Cartoon Network's upcoming animated series... Continue reading at Engadget
[ Engadget | 2017-03-10 00:00:00 UTC ]
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You wouldn't know it looking at the Twitter account for Hoosier Basketball magazine, which counts just a few hundred followers. But the annual print publication, now in its 47th year, is an Indiana institution. On Sunday, the man who built it into an institution, Garry Donna, passed away at the... Continue reading at AdWeek
[ AdWeek | 2017-03-06 00:00:00 UTC ]
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Fiona Kennedy, publisher of Head of Zeus's new children's imprint Zephyr, has made her first acquisitions, buying a standalone novel by Lauren St John and two books from Ghanaian-British filmmaker Yaba Badoe. Continue reading at The Bookseller
[ The Bookseller | 2017-03-04 00:00:00 UTC ]
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Former President Barack Obama and Michelle Obama in Washington last year. They plan to donate a portion of the advances for their books to charity. Continue reading at The New York Times
[ The New York Times | 2017-03-01 00:00:00 UTC ]
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Liane Moriarty's 'Big Little Lies' makes a big gain, climbing to the top of the iBooks bestsellers list as its TV miniseries adaptation heads toward its third episode on Sunday. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-01 00:00:00 UTC ]
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Through disruptive thinking, Jay Lauf and Sam Olstein have taken two of America's oldest brands to the forefront of media Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-24 00:00:00 UTC ]
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Tinte & Feder is Amazon Publishing's second German-language imprint, and is to focus on contemporary and historical fiction. First titles out March 7. The post Amazon Publishing’s Newest Imprint Makes Its Debut in Germany appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-02-22 00:00:00 UTC ]
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Programmatic advertising has been back under the spotlight this week, as brands rushed to pull digital advertising in the wake to a The Times exposé on the state of ad misplacement. News publishers also had ads paused across their properties - some for several days. "They [agencies] just wanted... Continue reading at Digiday
[ Digiday | 2017-02-18 00:00:00 UTC ]
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Librarians are standing up to Trump, and they want the American Library Association to follow suit. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-17 00:00:00 UTC ]
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Simon & Schuster UK has promoted Sara-Jade Virtue to a newly created role, special sales director and brand director for commercial fiction. Continue reading at The Bookseller
[ The Bookseller | 2017-02-10 00:00:00 UTC ]
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Oxford-based Christian publisher Lion Hudson has made almost two thirds of its staff redundant and submitted a notice of intent to appoint administrators. Continue reading at The Bookseller
[ The Bookseller | 2017-02-03 00:00:00 UTC ]
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Pearson chief executive John Fallon has branded Donald Trump's travel ban policy "deeply worrying" in a rare political comment from the usually non-partisan education company. Continue reading at The Bookseller
[ The Bookseller | 2017-02-01 00:00:00 UTC ]
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For the first time in the nearly 25-year history of the PW Bookstore of the Year Awards, a children’s only bookstore, Wild Rumpus in Minneapolis, was named one of five finalists. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-31 00:00:00 UTC ]
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With politics commanding so much attention, it is reasonable to expect that publishers that don’t focus on hard news could see a drop in traffic. But data indicates that non-hard-news publishers haven’t suffered from political news’s rise in popularity. Sources told Digiday that soft news has... Continue reading at Digiday
[ Digiday | 2017-01-31 00:00:00 UTC ]
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It will be up to publishers to make the case for how their teaching materials help institutions to meet the requirements of the Teaching Excellence Framework (TEF), and providing data evidence will be key, a panel discussion marking Academic Book Week heard. Continue reading at The Bookseller
[ The Bookseller | 2017-01-27 00:00:00 UTC ]
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A Swedish writer is being sued for infringing copyright after making children’s versions of novels such as Truman Capote's Breakfast at Tiffany’s. Continue reading at The Bookseller
[ The Bookseller | 2017-01-21 00:00:00 UTC ]
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