Jae Goodman has spent 16 years convincing brands like Nike, eBay, Doritos, and Chipotle to forgo ads and make content that entertains us instead. It all seemingly happened in a flash for Observatory CEO Jae Goodman. First, on June 9, Apple TV+ announced a multiyear deal with Nike’s Waffle Iron Entertainment (WIE) to develop and produce sports films. Then on June 16, wine brand 19 Crimes released a limited-edition Martha Stewart action figure to promote their collaboration. That sparked an unpaid eight-minute segment on Today With Hoda & Jenna. On June 23, Doritos hosted a Stranger Things-branded online concert featuring Soft Cell, The Go-Go’s, and Charli XCX. And the following day, WIE launched its first podcast, Hustle Rule, narrated by Ted Lasso’s Hannah Waddingham and based on the best-selling book by Gwendolyn Oxenham.Read Full Story Continue reading at 'Fast Company'
[ Fast Company | 2022-07-16 07:00:30 UTC ]
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This summer, Javelin Literary Agency’s clients have included sought-after Beltway figures like James Comey and Tucker Carlson. So who's next? Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-01 00:00:00 UTC ]
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Mic, a website aimed at millennials, used to employ 40 writers and editors producing articles on topics like "celebrating beauty" and "strong women." Ten were let go this month, with most in the revamped newsroom of 63 now focused on making videos for places like Facebook.Critics have called... Continue reading at Advertising Age
[ Advertising Age | 2017-08-30 00:00:00 UTC ]
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Jumping on bandwagons is my least favorite activity. Don't force me to tell you all the must-see movies I've skipped ("Forrest Gump" is all you'll get out of me), the No. 1 best-sellers I've bypassed (I discovered the world of "Harry Potter" only after it became a play) or the platinum records... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-08-26 00:00:00 UTC ]
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Foreign Policy taps a new editor-in-chief, Refinery29 names a senior fashion editor, and more… The post T Magazine, Trusted Media Brands Staff Up | People on the Move appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-08-24 00:00:00 UTC ]
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This spring, Blossom posted a Facebook video that began with an image of women's underwear and featured seven tidy hacks for organizing your clothes. The post racked up a staggering 382 million views and nearly 12 million shares, making it the most viral video in Facebook history, according to... Continue reading at AdWeek
[ AdWeek | 2017-08-21 00:00:00 UTC ]
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Its chief critic took a buy-out. It's consolidating like crazy. But the Gray Lady's books team is neither flailing nor failing. Here's what it is doing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-20 00:00:00 UTC ]
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Grindr hopes its new publishing arm can win over big brands that would otherwise steer clear of hookup apps. The post ‘The app isn’t always brand-safe’: Why Grindr is trying to become a publisher appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-08-16 00:00:00 UTC ]
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The 17-strong longlist for the 2017 Financial Times and McKinsey Business Book of the Year has been announced, with perspectives on modern phenomena such as driverless cars, Uber and the history of the iPhone, and studies on Facebook, Google, and Amazon making the cut. Continue reading at The Bookseller
[ The Bookseller | 2017-08-15 00:00:00 UTC ]
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Credit: Illustration by Mary Ellen Forte/Ad AgeTwenty years ago, "content" was something we paid for, and so we savored it. We'd take time to flip through the magazine for which we had just paid $4.00.Today, content is increasingly free, thanks to cheap content-creation tools, like Android and... Continue reading at Advertising Age
[ Advertising Age | 2017-08-15 00:00:00 UTC ]
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After quietly rolling out a digital publication earlier this year, Grindr is making its push into digital media official today with the launch of lifestyle site Into, which it hopes will attract ad dollars from brands looking to advertise around LGBTQ content. Into launched in March as part of a... Continue reading at AdWeek
[ AdWeek | 2017-08-15 00:00:00 UTC ]
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Rick Warren is back in the top 10 in Religion Nonfiction with his perennial favorite, ‘The Purpose Driven Life.’ Plus, James Patterson debuts on PW’s Religion Fiction Bestsellers list with the paperback edition of ‘Woman of God.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-09 00:00:00 UTC ]
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Netflix announced its first-ever acquisition, snapping up a comic-book publisher and pushing a strategy that has also been popular with major Hollywood studios for years: Superheroes.Netflix agreed to buy Millarworld, the publisher behind characters and stories like "Kingsman" and "Old Man... Continue reading at Advertising Age
[ Advertising Age | 2017-08-08 00:00:00 UTC ]
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Netflix acquires comic book publisher Millarworld. Barnes & Noble Education adds positions in Brazil, France, Mexico with Student Brands. The post Acquisitions: Netflix Buys Millarworld; Barnes & Noble Education Buys Student Brands appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-08-08 00:00:00 UTC ]
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Citing personal circumstances, Dzanc Books' Guy Intoci is stepping down this month as publisher and editor-in-chief at the small literary press. He will be replaced by senior editor Michelle Dotter. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-07 00:00:00 UTC ]
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Barnes & Noble Education has acquired Student Brands, a direct-to-student subscription-based writing skills service, for $58.5 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-07 00:00:00 UTC ]
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Trinity Mirror's publishing imprint Mirror Books has acquired three titles in a new crime series by author and playwright Lynn Brittney. Continue reading at The Bookseller
[ The Bookseller | 2017-08-05 00:00:00 UTC ]
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Noley Reid, author of the new novel 'Pretend We Are Lovely,' picks four of her recent favorite books and the food to pair with them. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-04 00:00:00 UTC ]
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As her wizarding world returns to the stage and screen, Rowling’s $95m pushes James Patterson into second place with $87mJK Rowling will need to reserve a particularly large vault at Gringotts bank after a bumper year for the Harry Potter novelist magicked her back to the No 1 spot on Forbes’... Continue reading at The Guardian
[ The Guardian | 2017-08-03 00:00:00 UTC ]
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A "massive deficit" of brand building is dragging down the economy, according to Irwin Gotlieb, global chairman of GroupM.When the history books get written on the last 15 years, Irwin told me in a video interview for his induction into the Advertising Hall of Fame, "I think they will say that... Continue reading at Advertising Age
[ Advertising Age | 2017-07-31 00:00:00 UTC ]
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Novels by Arundhati Roy, George Saunders, Sebastian Barry and Zadie Smith have been longlisted for the £50,000 Man Booker Prize 2017. Continue reading at The Bookseller
[ The Bookseller | 2017-07-27 00:00:00 UTC ]
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