The rise in ebook reading in the US and UK over the past three years has driven market share... Continue reading at 'The Bookseller'
[ The Bookseller | 2013-03-18 00:00:00 UTC ]
One of the biggest names in sports is letting other publications tap into its digital audience. ESPN and content recommendation platform Outbrain announced Thursday that the two signed a multi-year, global deal. And, because Outbrain is being integrated into ESPN's in-house sales platform, it... Continue reading at AdWeek
[ AdWeek | 2015-03-26 00:00:00 UTC ]
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Facebook is revealing its latest technology to the world this week at its annual Facebook Developer Conference in San Francisco. And while the show is geared at developers, a good chunk of the news should apply to brands and publishers that regularly use the platform, particularly with mobile... Continue reading at AdWeek
[ AdWeek | 2015-03-26 00:00:00 UTC ]
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Marketing campaigns for books by James Patterson, David O’Doherty and Chris Judge, and Helen Walsh were named as the winners of the Best Marketing Campaign of the Year Awards today (25th March). The Book Marketing Society (BMS), which is now part of Nielsen Book, gave its annual awards at the... Continue reading at The Bookseller
[ The Bookseller | 2015-03-26 00:00:00 UTC ]
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The debut of the trailer of the film adaptation shot John Green's 2008 novel to the #2 spot. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-25 00:00:00 UTC ]
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##2 spot
Denmark-based Egmont Group said it achieved its “best year ever” in 2014, as pre-tax profit for the year totalled €127m (£92.5m), a 36% increase from 2013. All divisions recorded improvements in their underlying operations and overall revenues for 2014 grew 10% to €1.6bn (£1.2bn). Ebitda... Continue reading at The Bookseller
[ The Bookseller | 2015-03-24 00:00:00 UTC ]
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A debut author has arranged a marketing and publicity campaign she estimates is worth £200,000 to support the release of her book, and which her agent said “must be unique for a first-time author”. Janet Kelly’s Dear Beneficiary, about an older woman who has a relationship with a Nigerian man... Continue reading at The Bookseller
[ The Bookseller | 2015-03-20 00:00:00 UTC ]
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World Book Day titles continue to dominate the Official UK Top 50 with nine of the 10 titles published as part of the annual charity celebrations claiming positions within the Top 10 this week. The 10 ￡1 titles sold 224,433 combined copies in the seven days ending 14th March. This was down 34%... Continue reading at The Bookseller
[ The Bookseller | 2015-03-19 00:00:00 UTC ]
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Testing first, remaining flexible, and hanging out on Twitter are all best practices for to online book marketing today, says Derrick Schultz of Atavist. The post 5 Tips for Online Book Marketing Today appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-19 00:00:00 UTC ]
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The indie SF publisher Wonderment plans 20 ebook titles exploring a universe of characters enduring world-shattering eventsWriting can be hard – not hard like mining diamonds in Zimbabwe or making cheap clothes for westerners in Bangladesh, of course, but anyone in the 21st-century knowledge... Continue reading at The Guardian
[ The Guardian | 2015-03-13 00:00:00 UTC ]
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When the spin-off of its college division is completed later this year, Barnes & Noble plans to sell both print and digital books, B&N Inc. CEO Mike Huseby told analysts during a conference call last week to discuss third-quarter results. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-13 00:00:00 UTC ]
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Digital advertising revenue isn't replacing publishers' lost print revenue. So, publishers are having to create new business units to make up the loss. But that's hard to pull off. Trinity Mirror says it's looking at user behavior to identify new revenue streams. Meanwhile, Norway's Dagens... Continue reading at Digiday
[ Digiday | 2015-03-12 00:00:00 UTC ]
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World Book Day titles claimed nine of the coveted positions in the Top 10 in the most successful WBD week since 2012. A combined total of 339,133 copies of the 10 books published to celebrate the annual charity reading event (held on Thursday 5th March) registered through Nielsen BookScan in... Continue reading at The Bookseller
[ The Bookseller | 2015-03-11 00:00:00 UTC ]
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The Book Marketing Society (BMS) has appointed Miranda McKearney as its new chair. McKearney, founder and former c.e.o. of charity The Reading Agency, takes on the role from previous chair Martin Neild, who has stepped down after five years. McKearney stepped down from her role at The Reading... Continue reading at The Bookseller
[ The Bookseller | 2015-03-11 00:00:00 UTC ]
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With so much content being produced online, it's hard to stand out as a digital publisher to your target crowd. Heard, a new anonymous social sharing app, believes it has solved the discovery problem. The platform applies the Netflix algorithm for films and TV shows to online content, ideally... Continue reading at AdWeek
[ AdWeek | 2015-03-11 00:00:00 UTC ]
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Hybrid German author Karl Olsberg describes how he leveraged the huge audience of Minecraft fans to sell a series of novels based on the game. […] The post Tapping Into the Minecraft Audience to Market Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-11 00:00:00 UTC ]
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Among the suggestions to improve Greece's economy has been the prescription that it deregulate the book market, yet several people oppose this view. The post Should Greece Should Deregulate Its Book Market? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-05 00:00:00 UTC ]
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Miriam Robinson, former head of marketing at Foyles, is to become programme director for The Bookseller’s annual Marketing & Publicity Conference, to be held in June. Robinson led Foyles' widely-admired strategy to involve trade partners in the creation of the new Charing Cross Road... Continue reading at The Bookseller
[ The Bookseller | 2015-03-05 00:00:00 UTC ]
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A busy publication schedule drove change across all the major Bookseller charts last week, with titles from James Patterson, David Walliams, Jeffrey Archer and Helen MacDonald all chalking up number ones in their first week of sale. Continue reading at The Bookseller
[ The Bookseller | 2015-03-04 00:00:00 UTC ]
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Publishers are increasingly experimenting with retailer exclusives, special editions and digital-first releases in order to make books stand out and give them the best chance of becoming bestsellers. Continue reading at The Bookseller
[ The Bookseller | 2015-02-28 00:00:00 UTC ]
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Ride-hailing apps like Uber and Lyft looking to promote the “sharing” aspect of their service have scored a victory of sorts.’Ride-share’ is now a recognized verb, according to Oxford Dictionaries, which defines it as to “participate in an arrangement in which a passenger travels in a private... Continue reading at PC World
[ PC World | 2015-02-27 00:00:00 UTC ]
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