The rise in ebook reading in the US and UK over the past three years has driven market share... Continue reading at 'The Bookseller'
[ The Bookseller | 2013-03-18 00:00:00 UTC ]
The Spanish language market is not the easiest one to break into. This highlights the importance of cultivating partnerships with international publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-21 00:00:00 UTC ]
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The 10 most intriguing numbers from digital marketing over the last week include new data on the explosion of legal marijuana marketing as well as stats that show how online video continues to grow. 1. In today's Adweek magazine, we report how several notable publishers told us that Facebook... Continue reading at AdWeek
[ AdWeek | 2015-04-21 00:00:00 UTC ]
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With the young adult boom in full swing, Norwegian publisher and authors look to expand into the lucrative market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-21 00:00:00 UTC ]
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Alfie Deyes maintained his position at the official UK Top 50 chart for a second week with The Pointless Book 2 (Blink). This makes the quirky interactive journal only the third title this year behind Jessie Burton’s The Miniaturist (Picador) and the World Book Day chart topper The Dinosaur That... Continue reading at The Bookseller
[ The Bookseller | 2015-04-16 00:00:00 UTC ]
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Frankfurt Book Fair (FBF) is launching a new conference which will focus on seven different publishing markets. “The Markets: Global Publishing Summit” will launch on 13th October 2015, helping publishers around the world to “understand and create partnerships in seven important current and... Continue reading at The Bookseller
[ The Bookseller | 2015-04-15 00:00:00 UTC ]
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The U.S. manga market is growing again and publishers are turning to related products--from prose tie-ins and games to accessories and apparel--to reel in even more consumers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-15 00:00:00 UTC ]
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The Frankfurt Book Fair and Publishing Perspectives are launching a new , international publishing conference called The Markets: Global Publishing Summit The post Introducing The Markets: Global Publishing Summit appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-15 00:00:00 UTC ]
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This issue is referred to broadly as viewability. Though it has dogged digital media for years, chief marketing officers are now paying attention -- and they've put everyone in the digital ecosystem on alert: Clean things up or we'll spend our money elsewhere.As one result, a cottage industry of... Continue reading at Advertising Age
[ Advertising Age | 2015-04-13 00:00:00 UTC ]
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IPR License and agent Lucy Abrahams look at the Poland, one of Europe's dynamic developing book markets, one with huge potential but also many challenges. The post Poland’s Book Market Has Big Potential, Many Challenges appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-13 00:00:00 UTC ]
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Publishing Perspectives is looking for great stories on the Spanish-language and Arabic book publishing markets. Have you got one to tell? Let us know. The post PP Call for Stories: Spanish and Arabic Publishing Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-12 00:00:00 UTC ]
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Great campaigns aren’t made in a vacuum. They build on what has come before, a combination of innovation and collaboration that delivers something unique to each author, title or brand. With this in mind, the 2015 Marketing & Publicity Conference brings you speakers from within and outside... Continue reading at The Bookseller
[ The Bookseller | 2015-04-10 00:00:00 UTC ]
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Oyster, the ebook subscription service launched in 2013, has added a retail component to its business. It is now offering more than a million ebooks for sale, including titles from all of the Big Five publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-08 00:00:00 UTC ]
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For Sara Lloyd of Pan Macmillan, book marketing in 2015 is all about mobile, millennials, and the interplay of real and virtual worlds. — a topic she'll address at the LBF's Digital Minds conference next Monday. The post New Trends in Book Marketing: Mobile, Millennials and More appeared first... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-06 00:00:00 UTC ]
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"We try to heavy up in mobile because we know the consumption is there," said Vilma Vale-Brennan, managing partner-multicultural lead at media agency MEC North America.Once consumers move to a mobile device, however, they're harder to reach with targeted ads. Tracking systems -- referred to... Continue reading at Advertising Age
[ Advertising Age | 2015-04-06 00:00:00 UTC ]
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Spanish is the third most widely spoken language in the world after English and Chinese, and the revenue potential of a market consisting of 550 million Spanish speakers worldwide is not being overlooked by the publishing sector. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-03 00:00:00 UTC ]
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The children’s sector outperformed the overall market in Italy in 2014, and has been “the saviour of the Italian book market”, according to Associazione Italiana Editori (AIE), the Italian publishers association. While the Italian book market declined in 2014 (–3.8% in value terms, to €2.56bn)... Continue reading at The Bookseller
[ The Bookseller | 2015-04-02 00:00:00 UTC ]
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Penguin Random House delivered a "strong performance in its first full year after the merger", media group Bertelsmann has said. Penguin Random House chief executive Markus Dohle said the combined businesses had "made a powerful statement: We are stronger together" describing 2014 as "a... Continue reading at The Bookseller
[ The Bookseller | 2015-04-01 00:00:00 UTC ]
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New titles dominated the top spots on bestseller lists across international markets last month. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-27 00:00:00 UTC ]
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E-books’ market share of new-book sales increased slightly in 2014 over 2013, while the share of all book sales made through online retailers and bookstore chains dipped in the same period. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-27 00:00:00 UTC ]
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