Bloomberg Media's CRO thinks it's a great time to be a publisher

Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!It is, to hear Bloomberg Media's Keith Grossman tell it, both the best of times and the worst of times to be a publisher, depending on who you ask. On January 1, the global chief revenue officer broke down his view of the digital media landscape on LinkedIn in an inelegantly titled manifesto called "Topline Assessment and Guidance for Understanding the Current Marketing Ecosystem for Content Producers." (Spoiler: He's on team best-of-times at Bloomberg.) Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2019-01-17 00:00:00 UTC ]
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Scale-hungry Facebook video publishers are in trouble if they don’t think long term

It’s getting easier to get to a billion views on Facebook. But publishers that are only chasing scale, and not thinking about video as a long-term business, are in trouble. Take, for instance, TV, which can monetize the same piece of content through advertising, licensing, syndication,... Continue reading at Digiday

[ Digiday | 2016-11-21 00:00:00 UTC ]
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How free city magazine publisher Shortlist Media is expanding into video

When news hit in May that a woman was sent home for wearing flat shoes, Shortlist Media scored a point for equality and filmed blokes going to work in heels. The result was a 23 million views across social media. The publisher's free magazines, Stylist and Shortlist, have a circulation of... Continue reading at Digiday

[ Digiday | 2016-11-03 00:00:00 UTC ]
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Join Digiday, The New York Times and Keywee in NYC on Thurs. for the future of publishing

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[ Digiday | 2016-10-26 00:00:00 UTC ]
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Think Creepy Clowns Are Scary? Check Out This Bloomberg Businessweek (Middle East) Cover

Think creepy clowns are scary? Check out the nightmare-inducing new cover of the Middle East edition of Bloomberg Businessweek, titled "President Whoever" and subtitled "For the Middle East, does the result of the US presidential election even matter?"The cover mashup of Donald Trump and Hillary... Continue reading at Advertising Age

[ Advertising Age | 2016-10-18 00:00:00 UTC ]
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Digital Publishers Come Together as Group Nine Media, Backed by $100 Million From Discovery

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[ Advertising Age | 2016-10-13 00:00:00 UTC ]
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Thought Catalog CRO Alex Magnin on growing a profitable media business in 2016

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[ Digiday | 2016-10-11 00:00:00 UTC ]
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HarperCollins to publish I-SPY spoof titles in time for Christmas

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[ The Bookseller | 2016-09-30 00:00:00 UTC ]
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Challenges for Publishers in Uncertain Times

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[ Publishers Weekly | 2016-09-30 00:00:00 UTC ]
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Dow: Children's publishers must think 'beyond the book'

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[ The Bookseller | 2016-09-28 00:00:00 UTC ]
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[ Advertising Age | 2016-09-09 00:00:00 UTC ]
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[ The Guardian | 2016-09-02 00:00:00 UTC ]
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German Publishers’ Petition Protests Media Constraints in Turkey

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[ Publishing Perspectives | 2016-08-31 00:00:00 UTC ]
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Global Publishing Leaders 2016: Olma Media Group

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[ Publishers Weekly | 2016-08-26 00:00:00 UTC ]
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Global Publishing Leaders 2016: Woongjin Think Big

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[ Publishers Weekly | 2016-08-26 00:00:00 UTC ]
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[ AdWeek | 2016-08-10 00:00:00 UTC ]
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[ Digiday | 2016-08-08 00:00:00 UTC ]
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[ Folio Magazine | 2016-07-29 00:00:00 UTC ]
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[ Folio Magazine | 2016-07-28 00:00:00 UTC ]
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[ The Guardian | 2016-07-15 00:00:00 UTC ]
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