Bloomberg Media Names New Global Chief Revenue Officer

Publishing vet Keith Grossman has had a busy few years. Just over two years ago, the Condé Nast alum left a more than decade-long career at Wired to join Bloomberg as publisher of Bloomberg Digital and Digital Products. Last fall, he was promoted to Bloomberg Media's U.S. head of sales. And as of today, he's set to become the company's new global chief revenue officer. Grossman joined Bloomberg in July 2014, not long after Justin Smith took over as Bloomberg Media CEO following a successful run as president of the Atlantic Media Company. Under Smith, Bloomberg expanded its editorial coverage, overhauled its website and completely reorganized its sales strategy, which entailed retraining the company's entire sales team to sell across platforms rather than focusing on specific silos like print, digital or TV. Smith told Adweek via email that he "pursued Grossman for a decade" before finally getting him to make the move to Bloomberg. "Keith is the definition of extreme talent—brilliant, curious, creative, relentless and always on," Smith added. "I am thrilled he will take charge of our global sales and marketing efforts and look forward to a remarkable run under his leadership." As Bloomberg's digital publisher and, since last fall, as head of U.S. sales, Grossman helped grow the company's revenue by double digits. And things are continuing to look up for 2016. According to a memo Smith sent to staffers yesterday, total year-over-year global revenue and global ad sales... Continue reading at 'AdWeek'

[ AdWeek | 2016-08-10 00:00:00 UTC ]
News tagged with: #marketing efforts #remarkable run #double digits #helped lead

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United Business Media Reports 7.5 Percent Underlying Revenue Growth in Q1 2011

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[ Folio Magazine | 2011-04-19 00:00:00 UTC ]
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Vox Media and Group Nine Media Announce Merger, Bringing Further Media Consolidation

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[ AdWeek | 2021-12-13 22:11:18 UTC ]
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Salesforce, TIME and Fortune Media are among this year’s Digiday Media Awards winners

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Media Briefing: Digiday Publishing Summit is approaching and media execs are ready to talk shop

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Vice Media files for Chapter 11 bankruptcy, the latest in a string of digital media setbacks

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Media Briefing: A snapshot of the digital media economy at the start of earnings season

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Media Buying Briefing: Sustainability once again takes center stage across digital media

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U.S. Book Show: Raven Named Bookstore of the Year, Lowe Named Sales Rep of the Year

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Guardian wins Amnesty media award for best use of digital media

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Media Buying Briefing: As the auto industry shifts its priorities, digital media buying slides into the driver’s seat

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This Inuit author named 4 of Saturn's moons. Here's what he wants to name next

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Active Interest Media Sells Several Magazines to Pocket Outdoor Media

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