Best of the week: Facebook’s publisher charm offensive

Facebook's message to media: We care, we really care. The post Best of the week: Facebook’s publisher charm offensive appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-02-24 00:00:00 UTC ]

Other Publishing stories related to: 'Best of the week: Facebook’s publisher charm offensive'


French publishers are joining forces to take on Google and Facebook

Le Monde and Le Figaro have paired up to offer a scaled digital ad proposition, and 15 other publishers are pooling audience data to rival the duopoly. The post French publishers are joining forces to take on Google and Facebook appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #french publishers #facebook appeared #joining forces #le monde


Hack: Publishers Game Facebook By Posting Pictures As 'Videos'

Credit: Illustration by Tam Nguyen/ Ad AgeIf you can't beat the system, game the system.Facebook has made it clear that it will prioritize and reward publishers who post video on the platform. But publishers lacking in video content need not wory, though: One new tactic involves posting static... Continue reading at Advertising Age

[ Advertising Age | 2017-07-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post video #video content


Best of the week: Publishers are embracing Amazon

This week, our top stories covered magazine publishers’ relationship with Amazon, consumer trust in ads and life as a new mother at an ad agency. The post Best of the week: Publishers are embracing Amazon appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad agency


Publishers Weekly Annual Adult Bestsellers 1990-2013

What were people reading during the days of grunge rock and the Clinton presidency? What was the highest number of bestsellers by Stephen King on a single list? Remember the Gone with the Wind sequel? Take a trip down memory lane with PW's annual bestselling adult books list from 1990-2013, our... Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #people reading #highest number #stephen king #memory lane #adult books


Inside the Facebook team that’s charged with keeping publishers happy

“Their job is so much more difficult than it was two years ago," said one publishing executive. The post Inside the Facebook team that’s charged with keeping publishers happy appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post inside #publishing executive


Facebook Audience Network Added a Rewarded Video Option for Game Publishers

Facebook Wednesday introduced an ad format for its Facebook Audience Network mobile ad network designed specifically for game publishers. The social network said in a blog post that McKinsey projects ad spending by the gaming sector to reach $6.9 billion by 2019, adding that research from game... Continue reading at AdWeek

[ AdWeek | 2017-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad format


‘There’s nothing to be ashamed about’: How publishers approach buying traffic through Facebook

Publishers said they buy traffic through Facebook to fill insertion orders, promote new products and make money through arbitrage. The post ‘There’s nothing to be ashamed about’: How publishers approach buying traffic through Facebook appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook appeared #buy traffic #make money


For small publishers, Facebook is often a force for good — and frustration

They love Facebook's ability to turbo-charge their audience growth, but they hate perpetually being the last to know about changes. The post For small publishers, Facebook is often a force for good — and frustration appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #small publishers #audience growth


Sports publisher GiveMeSport built a tech platform to Facebook-proof its audience

The publisher claims its proprietary tech helps it react fast to algorithm changes in Facebook's News Feed. The post Sports publisher GiveMeSport built a tech platform to Facebook-proof its audience appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tech platform #publisher claims


Limited in their ability to monetize video on Facebook, publishers eye video-licensing opportunities

With platforms and subscription services clamoring for high-quality video content, publishers are poised to reap profits from licensing video content. The post Limited in their ability to monetize video on Facebook, publishers eye video-licensing opportunities appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-06-22 00:00:00 UTC ]
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Strength in Numbers: Publishers Team Up in Fight Against Google and Facebook

The duopoly is forcing some unlikely partners into bed with each other.Large publishers are hatching new alliances to counter Google and Facebook, the so-called duopoly that's expected to capture 85% of new digital advertising this year in the U.S. and 60% of digital spending, according to... Continue reading at Advertising Age

[ Advertising Age | 2017-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #large publishers #digital advertising


Facebook’s working with publishers on paid subscriptions

The social network has resisted subscriptions on its app, but has evolved its stance as publishers grow more vocal about needing more financial support. The post Facebook’s working with publishers on paid subscriptions appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers grow #post facebook #paid subscriptions #financial support


Facebook Lets Brands Blacklist Publishers

Facebook is giving advertisers more control over where their ads run, allowing them to opt out of appearing near content from specific publishers, according to new policies announced on Wednesday."We will show you all the publishers or pages on which your ad could theoretically run," said Michel... Continue reading at Advertising Age

[ Advertising Age | 2017-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ads run #giving advertisers


Podcast: LittleThings’ Gretchen Tibbits on distributed publishing, skipping Snapchat and Facebook Live

On this episode of the Visionaries Podcast, we sat down with Gretchen Tibbits, COO, and president of uplifting content publisher LittleThings to talk Facebook Live, Snapchat, distributed publishing, and duopoly. Sponsored content by GumGum The post Podcast: LittleThings’ Gretchen Tibbits on... Continue reading at Digiday

[ Digiday | 2017-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post podcast #facebook live #sponsored content


How publishers use emotion to promote content on Facebook

Now that Facebook has tamped down on clickbait, publishers are putting an emotional spin on content shared on the platform whenever they can. The post How publishers use emotion to promote content on Facebook appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-06-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook appeared #promote content #content shared


Facebook: Before E3, 2K, Bethesda Are Among the Top Trending Publishers

The Electronic Entertainment Expo (E3) takes place in Los Angeles June 13 through 15, and as the excitement builds, Facebook revealed the top trending video games and publishers on its platform leading into the show. The top trending publishers and video games were those that experienced the... Continue reading at AdWeek

[ AdWeek | 2017-06-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook revealed #video games


All Publishers Can Now Test Ads in the Related Articles Section of Facebook’s Instant Articles

Facebook began testing ads in the related articles section of its Instant Articles in late March, and the results for publishers in the test group promoted the social network to expand the test to all publishers Thursday. Facebook introduced Instant Articles in May 2015 as a way to enable... Continue reading at AdWeek

[ AdWeek | 2017-06-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #enable publishers #late march #interactive content


‘It’s going to be a slow burn’: Publishers are starting to see money from Facebook’s mid-roll ads

There's money to be made with Facebook's mid-roll video ads -- if you have scale. The post ‘It’s going to be a slow burn’: Publishers are starting to see money from Facebook’s mid-roll ads appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #slow burn


Facebook star Bruce the cat fundraising to publish a book

Kiwi internet sensation Bruce the cat hopes to release his own book to help teach children to be kind to animals. Bruce's owner Kathryn van Beek has started a Kickstarter page to help publish the book. Currently $11,954 has been pledged towards their goal of $20,000. The picture... Continue reading at Stuff

[ Stuff | 2017-05-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #picture book #real-life story


Stephen Fry: Facebook and other platforms should be classed as publishers

Speaking at Hay festival, writer accuses ‘aggregating news agencies’ of not taking responsibility for their contentStephen Fry has called for Facebook and other “aggregating news agencies” to be reclassified as publishers in order to stop fake news and online abuse spreading by making social... Continue reading at The Guardian

[ The Guardian | 2017-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #legal responsibilities #martin luther #jeremy paxman