Best Marketing Campaign award to James Patterson is Missing

Marketing campaigns for books by James Patterson, David O’Doherty and Chris Judge, and Helen Walsh were named as the winners of the Best Marketing Campaign of the Year Awards today (25th March). The Book Marketing Society (BMS), which is now part of Nielsen Book, gave its annual awards at the end of Nielsen’s BookInsights Conference. Best Adult Marketing Campaign was awarded to Cornerstone’s James Patterson is Missing, by Gina Luck, Rebecca Ikin, Alex Young and Chloe Healy. Continue reading at 'The Bookseller'

[ The Bookseller | 2015-03-26 00:00:00 UTC ]
News tagged with: #marketing campaigns #chris judge #marketing campaign #annual awards

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Paul Durcan receives Bob Hughes Lifetime Achievement award

Contemporary Irish poet Paul Durcan will be honoured with the Bob Hughes Lifetime Achievement Award at this year’s Bord Gáis Energy Irish Book Awards. Durcan will be presented with the award on Wednesday 26th November at a ceremony in Dublin. He will join past recipients of the award,... Continue reading at The Bookseller

[ The Bookseller | 2014-10-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #maeve binchy

Harris and May win at Specsavers Crime Thriller Awards

Robert Harris (pictured) and Peter May were among the winners at the Specsavers Crime Thriller Awards 2014. The awards, held on Friday (24th October) at London’s Grosvenor House Hotel, included accolades for books as well as for film and television. Harris won the CWA Ian Fleming Steel Dagger... Continue reading at The Bookseller

[ The Bookseller | 2014-10-28 00:00:00 UTC ]
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Short stories from Kuwait win EIBF award

A short story collection by Kuwaiti author Mai Al-Nakib has won the 2014 Edinburgh International Book Festival’s First Book Award. Continue reading at The Bookseller

[ The Bookseller | 2014-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #short stories #book award

Jeffers, Walliams and Blackman on Red House Children's Book Awards shortlists

Oliver Jeffers, David Walliams and Malorie Blackman are some of the big-name authors on the shortlists for the 2015 Red House Children’s Book Awards. The shortlist is divided into three categories and in the youngest group - books for younger children - the nominations are Dragon Loves... Continue reading at The Bookseller

[ The Bookseller | 2014-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #david walliams #malorie blackman #oliver jeffers #book awards #crayons quit #steve cole #good idea

Halloween 'bigger than ever' for children's market

Sales of Halloween-themed children’s books increased by more than 65% in the fortnight ending 11th October, as booksellers across the UK gear up for one of their busiest Halloweens yet. A search of terms such as “vampires”, “witches” and “ghosts” in the Nielsen BookScan TCM 5,000 revealed that... Continue reading at The Bookseller

[ The Bookseller | 2014-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #volume sales #28th september #previous fortnight #time period

Authors vie for children's award

David Walliams, Malorie Blackman and Debi Gliori are among the authors on this year's shortlist for the Red House Children's book prize. Continue reading at BBC News

[ BBC News | 2014-10-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #david walliams #malorie blackman #book prize

Will Amazon Disrupt Sweden’s Book Market?

Sweden's book market is bracing for the launch of Amazon, where ebooks are hamstrung by high taxes and print books are still relatively affordable. The post Will Amazon Disrupt Sweden’s Book Market? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book market #high taxes #print books

German Publishers Bow To Google’s Market Power In Ongoing Text Snippets Fight

A tug of war between Google and German publishers over how online news content is displayed in search results has ended in surrender (for now) for the publishers &mdash; who have grudgingly agreed the search giant can display snippets of their co ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #market power #german publishers #search results #search giant #display snippets

Illustrators should be recognised in Carnegie Awards says McIntyre

Sarah McIntyre has called into question the division between authors and illustrators in children’s books, after Oliver and the Seawigs was nominated for the 2015 CILIP Carnegie Award with Philip Reeve listed as the only author. In the nomination, announced yesterday (20th October), Reeve,... Continue reading at The Bookseller

[ The Bookseller | 2014-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sarah mcintyre

PLR Twitter campaign sees 70 new authors sign up

A Twitter campaign to encourage more authors to sign up to Public Lending Right has been successful, according to Tracy Chevalier. Seventy authors registered for PLR in the first week of the campaign, led by Chevalier - an increase of 400% on the same period the year before. Chevalier, chair... Continue reading at The Bookseller

[ The Bookseller | 2014-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #authors sign #tracy chevalier #public lending #regular basis

Is Social Media Marketing Heaven or Hell?

HarperCollins UK’s Sam Missingham argues there’s no better way to promote books than social media, but you really have to work at it. The post Is Social Media Marketing Heaven or Hell? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harpercollins uk #promote books

Richard Flanagan takes the Man Booker Prize, National Book Awards finalists are announced

Flanagan took the Man Booker Prize for his book 'The Narrow Road to the Deep North,' while works such as 'All the Light We Cannot See,' by Anthony Doerr and 'Age of Ambition,' by Evan Osnos made the cut for the National Book Award shortlists. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #narrow road #deep north #anthony doerr

It's Time to Take a Responsive Approach to Content Marketing

Lots of companies are grouping a few writers and designers together and proclaiming themselves "brand newsrooms," but most of the messaging that comes out of newsrooms like these feels stale and awkward. The culprit? Process. Most brands won't let a single Tweet, Facebook image, or banner ad out... Continue reading at Advertising Age

[ Advertising Age | 2014-10-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content producers #banner ad

2014 National Book Award Finalists Named

The National Book Foundation revealed the finalists for the 2014 National Book Awards for Fiction, Nonfiction, Poetry, and Young People's Literature. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-15 00:00:00 UTC ]
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In the Name of Content Marketing, Leo Burnett to Share Client Work With Huffington Post

The rise of content marketing and native advertising occasionally makes for strange bedfellows, as in a recent alliance between ad agency Leo Burnett and digital publisher The Huffington Post, which the companies plan to announce Monday.Under the agreement, HuffPost Partner Studio, the... Continue reading at Advertising Age

[ Advertising Age | 2014-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #announce monday #in-house team #produce content #ad agency

Verizon Names J. Crew Executive to New Role of Marketing Chief

Verizon Communications is turning to apparel chain J. Crew Group Inc. for marketing inspiration as the largest U.S. wireless carrier confronts an escalating price battle.Diego Scotti, the head of marketing at J. Crew, will take over the new role of CMO at Verizon starting next week, the company... Continue reading at Advertising Age

[ Advertising Age | 2014-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #american express #mobile video

Kirkus Prize: The nominees for the first-ever awards have been announced

The book review journal Kirkus Reviews is awarding prizes for the best fiction, nonfiction, and young readers' books for the first time this year. Here's the full list of nominees. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #young readers #full list

Shriver wins BBC National Short Story Award

Lionel Shriver has won the BBC National Short Story Award 2014 for her story “Kilifi Creek... Continue reading at The Bookseller

[ The Bookseller | 2014-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lionel shriver

Shortlist Announced for 'FT,' McKinsey & Co Business Book of the Year Award

The winner will be announced at a dinner ceremony on November 11 in London, and will receive £30,000, with each shortlisted author receiving £10,000. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #shortlist announced #business book