Marketing campaigns for books by James Patterson, David O’Doherty and Chris Judge, and Helen Walsh were named as the winners of the Best Marketing Campaign of the Year Awards today (25th March). The Book Marketing Society (BMS), which is now part of Nielsen Book, gave its annual awards at the end of Nielsen’s BookInsights Conference. Best Adult Marketing Campaign was awarded to Cornerstone’s James Patterson is Missing, by Gina Luck, Rebecca Ikin, Alex Young and Chloe Healy. Continue reading at 'The Bookseller'
[ The Bookseller | 2015-03-26 00:00:00 UTC ]
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Even though the physical book market is more unpredictable than ever, “print is here to stay,” declares Stuart Applebaum, spokesman for Penguin Random House. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-21 00:00:00 UTC ]
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The 65th National Book Awards took place in frigid New York last night (19th November), but the literary establishment donned finery and dinner jackets to the Wall Street venue undaunted by the cold. Perseus c.e.o. David Steinberger noted that this was “the largest crowd” he had addressed in his... Continue reading at The Bookseller
[ The Bookseller | 2014-11-21 00:00:00 UTC ]
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The 65th annual National Book Awards were held on November 19 at Cipriani Wall Street, in a ceremony emceed by Daniel Handler (aka Lemony Snicket). Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-21 00:00:00 UTC ]
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Two book companies from different ends of the spectrum are now using magazines to promote themselves. Continue reading at Folio Magazine
[ Folio Magazine | 2014-11-21 00:00:00 UTC ]
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In a passionate speech, writer takes aim at publishers who put profit before artUrsula Le Guin cries freedom as she is honoured for contribution to literatureTo the givers of this beautiful reward, my thanks, from the heart. My family, my agents, my editors, know that my being here is their... Continue reading at The Guardian
[ The Guardian | 2014-11-21 00:00:00 UTC ]
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Macmillan’s UK and US divisions both won best picture book awards today (19th December) at the Chen Bochui International Children’s Awards in Shanghai, China. The awards took place on the eve of the Shanghai Children’s Book Fair (CCBF) 2014. It is the first year publishers outside China have... Continue reading at The Bookseller
[ The Bookseller | 2014-11-20 00:00:00 UTC ]
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On November 19, five children's and YA authors headed to Cipriani Wall Street for the 65th National Book Awards. Our photographer caught up with the authors (and their editors) who were nominated in the Young People's Literature category, and also captured the winner. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-20 00:00:00 UTC ]
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Short story collection about soldiers struggling in cope with chaos of Iraq war takes top US literary prize, with Ursula K Le Guin honored for lifetime contribution• Redeployment by Phil Klay review – incendiary stories of warA US marines veteran, Phil Klay, has taken home America’s most... Continue reading at The Guardian
[ The Guardian | 2014-11-20 00:00:00 UTC ]
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Premium programmatic is a hot concept, and it's catching on. The ad industry's top brands are embracing more automation for digital campaigns—Cadillac, Tory Burch, CBS—and publishers are too. Instead of open exchanges where low-quality advertisers compete for low-quality Web inventory, a more... Continue reading at AdWeek
[ AdWeek | 2014-11-20 00:00:00 UTC ]
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Four “outstanding examples of non-fiction books” make up the shortlist for the 2014 Educational Writers’ Award. The award, run by the Authors Licensing and Collecting Society (ALCS) and the Society of Authors (SoA), celebrates educational writing that “inspires creativity and encourages... Continue reading at The Bookseller
[ The Bookseller | 2014-11-19 00:00:00 UTC ]
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Nosy Crow is to create a new in-house sales and marketing department, appointing Catherine Stokes as head of sales and marketing. Since 2011 Nosy Crow has outsourced its selling to Bounce Sales and Marketing, but from the beginning of 2015, the children’s publisher will create an in-house sales... Continue reading at The Bookseller
[ The Bookseller | 2014-11-19 00:00:00 UTC ]
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Yes, you judge books by their covers. Here's what draws you in.I review a lot of business books. Consequently, publishers often send me copies of new releases. As I was cleaning out my office the other day, and staring at about 50 book covers, I had a thought: Why are so many of these books blue... Continue reading at Fast Company
[ Fast Company | 2014-11-19 00:00:00 UTC ]
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Books including There’s Something I’ve Been Dying to Tell You by Linda Bellingham (Hodder), The Ocean at the End of the Lane by Neil Gaiman (Headline) and The Paying Guests by Sarah Waters (Little, Brown) are among the titles vying to be named eBooks by Sainbury’s ebook of the year. There are... Continue reading at The Bookseller
[ The Bookseller | 2014-11-19 00:00:00 UTC ]
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Amazon Anonymous has raised £7,000 for a campaign urging people not to shop with Amazon this Christmas. The campaign group is asking people to sign up to its Amazon Free Challenge, where customers boycott shopping with Amazon from the 1st to the 25th of December to show the retailer that: “if... Continue reading at The Bookseller
[ The Bookseller | 2014-11-19 00:00:00 UTC ]
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Thomas King won in the fiction category for 'The Back of the Turtle' (HarperCollins Canada), his first novel in 15 years. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-19 00:00:00 UTC ]
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At Bouchercon 2014, held November 14-17, the usual number of award ceremonies took place, including the presentation of both the Macavity and Barry Awards. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-19 00:00:00 UTC ]
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The 2014 National Book Awards were presented Wednesday evening at a ceremony at Cipriani Wall Street in Lower Manhattan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-19 00:00:00 UTC ]
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Departing Blackwells digital director Michael Cashmore went out on a high at FutureBook's panel session on the future of content retailing, urging the industry to emulate the runaway marketing success of the John Lewis Christmas advertisement. Cashmore asked how other industries could be more... Continue reading at The Bookseller
[ The Bookseller | 2014-11-15 00:00:00 UTC ]
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Piers Torday has won the Guardian Children’s Fiction Award 2014. Torday won the award for The Dark Wild (Quercus), a story about 12-year-old Kester and his adventures amongst some of the last wild animals in the land. The animals believe the time is right to rise up against their human enemies... Continue reading at The Bookseller
[ The Bookseller | 2014-11-14 00:00:00 UTC ]
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James Gustave Speth, author of 'Angels by the River' (Chelsea Green Publishing, 9781603585859), will appear on NPR’s 'Science Friday' on Friday, November 14. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-14 00:00:00 UTC ]
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