Best Marketing Campaign award to James Patterson is Missing

Marketing campaigns for books by James Patterson, David O’Doherty and Chris Judge, and Helen Walsh were named as the winners of the Best Marketing Campaign of the Year Awards today (25th March). The Book Marketing Society (BMS), which is now part of Nielsen Book, gave its annual awards at the end of Nielsen’s BookInsights Conference. Best Adult Marketing Campaign was awarded to Cornerstone’s James Patterson is Missing, by Gina Luck, Rebecca Ikin, Alex Young and Chloe Healy. Continue reading at 'The Bookseller'

[ The Bookseller | 2015-03-26 00:00:00 UTC ]
News tagged with: #marketing campaigns #chris judge #marketing campaign #annual awards

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Nielsen and Specsavers announce revamped Bestseller Awards

Nielsen Book and Specsavers are launching the Specsavers Bestseller Awards to celebrate book sales in all formats. Continue reading at The Bookseller

[ The Bookseller | 2016-12-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen book


What marketers can learn from Facebook Live’s top brand videos

Brands had barely adjusted to the idea that they increasingly need to be publishers in this day and age. Now they're being expected to become broadcasters on platforms like Facebook Live, too. Live video is demanding and requires meticulous preparation and the ability to adapt if things go wrong... Continue reading at Digiday

[ Digiday | 2016-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook live #live video


Green Apple Buyer Missing After 'Ghost Ship' Fire

Johnny Igaz, music buyer at Green Apple Books in San Francisco and a local DJ, has been missing since a fire broke out at an electronic music show at an Oakland warehouse on December 2. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fire broke #ghost ship #oakland warehouse


International Notes: Cambridge University Press and Overleaf; FutureBook Awards

In three of Cambridge University Press' journals, Overleaf arrangement offers authoring tools. And eight awards are part of the FutureBook Conference. The post International Notes: Cambridge University Press and Overleaf; FutureBook Awards appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #futurebook awards #international notes #futurebook conference


Tripathi, Ghosh Top India’s Raymond Crossword Book Awards

India's Raymond Crossword Book Awards recognize 'exclusively Indian' writers across 10 categories—winners are chosen by a jury and by popular vote. The post Tripathi, Ghosh Top India’s Raymond Crossword Book Awards appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #popular vote


Beano tops annual market despite huge Pokémon boost

The Beano Annual 2017 (D C Thomson) is on track to be the biggest selling children’s annual this Christmas, with sales of 13,401 units (£52,549 in value terms) to date, according to Nielsen BookScan. Continue reading at The Bookseller

[ The Bookseller | 2016-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen bookscan


Sara Lloyd, PRH and Bloomsbury claim FutureBook Award gongs

Sara Lloyd, digital and communications director at Pan Macmillan, has won FutureBook’s Digital Leader of the award, announced at this year’s FutureBook Conference Continue reading at The Bookseller

[ The Bookseller | 2016-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sara lloyd #communications director #pan macmillan #futurebook conference


Audio market has not reached 'full potential'

Book industry players need to work closer together to ensure the audiobook market reaches its full potential, Laurence Howell, senior director at Audible UK, told the FutureBook Conference today. Continue reading at The Bookseller

[ The Bookseller | 2016-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #audio market #full potential #senior director #audible uk


Jerwood Awards go to Moller, Hirsch and Le Bas

Violet Moller, Afua Hirsch and Damian Le Bas have won 2016's RSL Jerwood Awards for Non-Fiction. Continue reading at The Bookseller

[ The Bookseller | 2016-12-02 00:00:00 UTC ]
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Erri De Luca wins Bad Sex in Fiction Award

Erri De Luca has won the 24th annual Literary Review Bad Sex in Fiction Award for The Day Before Happiness (Allen Lane). Continue reading at The Bookseller

[ The Bookseller | 2016-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fiction award


Faber Children’s shortlisted for two Blue Peter Awards

Two Faber Children’s titles are in the running for the 2017 Blue Peter Book Awards, along with books from HarperCollins Children’s, David Fickling Books, Wide Eyed Editions and Walker. Continue reading at The Bookseller

[ The Bookseller | 2016-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #faber children #harpercollins children


Short stories smuggled out of North Korea given PEN Translation award

A story collection smuggled out of North Korea - and translated by Man Booker International Prize-winner Deborah Smith - has been selected to receive a PEN Translation award from English PEN. Continue reading at The Bookseller

[ The Bookseller | 2016-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #north korea #english pen


iBooks Bestsellers: Patterson Crosses the Line

Big names dominated the iBooks bestseller list in the week ended November 27, with James Patterson's 'Cross the Line' taking the #1 spot. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ibooks bestsellers #james patterson ##1 spot


2016 Costa Short Story Award: public vote opens

The public vote for the 2016 Costa Short Story Award is now open and three shortlisted stories, selected from over 1,000 entires, are now available to read and listen to from the Costa Book Awards website.  Continue reading at The Bookseller

[ The Bookseller | 2016-11-30 00:00:00 UTC ]
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England rugby player James Haskell to publish training guide with Hodder

Hodder & Stoughton has acquired an accessible fitness and nutritional guide from internationally renowned athlete and England international rugby player, James Haskell. Continue reading at The Bookseller

[ The Bookseller | 2016-11-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hodder stoughton


Women Lead The Five Costa Book Award Shortlists

Two-thirds of the shortlisted candidates in the UK's Costa Book Awards are women. And three in one category are former winners. The post Women Lead The Five Costa Book Award Shortlists appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-11-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #shortlisted candidates


Dear Zoo campaign set to mark 35th anniversary

Macmillan Children's Books (MCB) is launching a campaign, including new publishing and a partnership with London Zoo, to mark 2017 being the 35th anniversary of Rod Campbell’s Dear Zoo. Continue reading at The Bookseller

[ The Bookseller | 2016-11-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #macmillan children #books mcb #35th anniversary #rod campbell #dear zoo


How Instagram recruits college football teams to market Stories

Instagram has recruited seven colleges to use Instagram Stories as part of a new initiative to show the behind-the-scenes atmosphere on game days through the rest of the college football season. For the program, Instagram is also providing training and insights on Instagram Stories. The approach... Continue reading at Digiday

[ Digiday | 2016-11-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #instagram stories #media companies #year -- #stark difference


S&S Children's Hires Jason Wells, Expands Publicity and Marketing

Simon & Schuster Children's Publishing Division has named Jason Wells to the newly created role of v-p of marketing and publicity, effective December 7, the first in a number of planned hires. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ss children #publishing division


Catching Their Ad Tech in Bed With Fake News, Marketers Ask Fraud Fighters for Help

Ad buyers are joining the fight against the "fake news" that many people blame for misinforming voters during the presidential campaign.Although the focus intially fell on Facebook and Google, where made-up headlines became easy to find, pressure has also come to bear on lesser-known companies... Continue reading at Advertising Age

[ Advertising Age | 2016-11-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #presidential campaign #programmatic advertising #false stories #fake traffic