A group of B2B publishers and ad tech firms are banding together to curtail the harvesting of publisher-specific data from online ad auctions by third-parties, a practice they argue is an unauthorized breach which places their relationships with their audiences at risk. Referred to as data leakage, some bad faith media buyers are taking advantage of poorly regulated ad exchanges to extract detailed datasets on publishers' audiences, intended to inform the real-time bidding process, and using that audience data to create competitive offerings that can target the same users elsewhere on the web, the publishers say. "Bidstream data is needed within the programmatic ecosystem as part of the decision making process," Matthew Yorke, chief digital officer at Northstar Travel Group, explains to Folio:. "The problem is when it is then used beyond that bid or impression. Publishers have spent years and decades building direct relationships with their audiences on trust. This is not what the publishers or audience agreed to and is damaging to both parties. Nefarious actors are in effect taking the data beyond its use on the impression bid." Northstar was one of 18 companies that signed an "Open Letter to the Digital Advertising Industry" issued by media auditor BPA Worldwide on Tuesday, calling for an industry-wide conversation around data leakage, which the letter said constitutes "a significant data breach by companies gaining access to the real-time bidding infrastructure for... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-06-17 21:29:40 UTC ]
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The International Alliance of Independent Publishers will be holding their International Assembly in Cape Town this year from September 17-21. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-07-21 00:00:00 UTC ]
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Yahoo and other online publishers are embracing the term "magazine." Here's why that's not as backwards as its sounds. The post Why digital publishers want to be in the magazine business appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-07-21 00:00:00 UTC ]
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Orion is to publish the autobiography of “legendary” musician Carlos Santana. Alan... Continue reading at The Bookseller
[ The Bookseller | 2014-07-21 00:00:00 UTC ]
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Amazon's leaked 'Netflix for books' plan will alarm publishers and doom old-fashioned anonymous readingOnce upon a time, 12 years ago to be precise, David Bowie said something very perceptive. "Music itself is going to become like running water or electricity," he told a New York Times... Continue reading at The Guardian
[ The Guardian | 2014-07-20 00:00:00 UTC ]
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StumbleUpon has been a mainstay of native advertising. But it's lost some of its luster with the rise of Facebook and Twitter. The post Publishers’ love-hate relationship with StumbleUpon appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-07-18 00:00:00 UTC ]
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Hugh Howey says his study, based on calculation of Amazon sales, shows 'real progress' for authors who have chosen to go it aloneA new report claims that self-published authors have surged to 31% of ebook sales on Amazon.com, and are now earning more ebook royalties than writers published by the... Continue reading at The Guardian
[ The Guardian | 2014-07-18 00:00:00 UTC ]
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There is a long-held belief among content publishers -- including many we are partnered with -- that they shouldn't pay to amplify their content. Their clear aversion most often comes from some dogmatic belief that quality content doesn't require paid promotion. For them, paying to promote... Continue reading at Advertising Age
[ Advertising Age | 2014-07-17 00:00:00 UTC ]
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Despite the heat, summer has been anything but slow when it comes to changes in bookselling this week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-17 00:00:00 UTC ]
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Time Inc. has created an eight-person unit to focus on native advertising at the publishing company, led by a staffer from the editorial side, Sports Illustrated Group Creative Director Chris Hercik, and another from the business side, Senior VP-Marketing and Sales Development Priya Narang.Mr.... Continue reading at Advertising Age
[ Advertising Age | 2014-07-17 00:00:00 UTC ]
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After 18 months clearing rights and nearly $250k invested, the Museum of Modern Art has put out the first interactive ebook featuring the work of Picasso. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-07-17 00:00:00 UTC ]
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From small-town New Mexico to a military base in Kuala Lumpur, publisher promises 'razor-sharp dialogue and headlong pacing'A collection of previously unpublished short stories by the late Elmore Leonard will be released next year, his publisher has said. Continue reading... Continue reading at The Guardian
[ The Guardian | 2014-07-17 00:00:00 UTC ]
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If you're seeking out Superman online, be on alert. A new study by Internet security firm McAfee shows that those who search for the Man of Steel on the Web have a 16.5 percent chance that they'll land on a website that has malware including spyware, adware, spam, phishing or viruses. The data... Continue reading at AdWeek
[ AdWeek | 2014-07-16 00:00:00 UTC ]
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I-5 Publishing is adding to its portfolio of pet brands by purchasing Dogster and Catster from Say Media. Terms weren't disclosed. Continue reading at Folio Magazine
[ Folio Magazine | 2014-07-16 00:00:00 UTC ]
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North Carolina Governor Pat McCrory chose self-published poet Valerie Macon without approval from the North Carolina Arts Council. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-07-16 00:00:00 UTC ]
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While publishers are devoting energy to roping in visitors via search and social, some are also tending their home page carefully. The post How top publishers tend to their homepages appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-07-16 00:00:00 UTC ]
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One of the most famous characters in comic book history is set to bid a sad farewell. Continue reading at BBC World
[ BBC World | 2014-07-16 00:00:00 UTC ]
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The Press at Toad Hall, an independent publisher of classics based out of Philadelphia, will be opening its first retail location, a pop-up store that will feature new editions of classic works, later this summer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-16 00:00:00 UTC ]
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Journalists in Liberia believe that the arrest and detention of newspaper publisher Octavian Williams for a traffic offence was motivated by his newspaper's political coverage.Williams, who runs a tabloid in Monrovia, The Nation Times, was detained by police on 2 July and accused of driving a... Continue reading at The Guardian
[ The Guardian | 2014-07-15 00:00:00 UTC ]
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In the UK, the Society of Authors’ chief executive claims that traditional publishers’ terms 'are no longer fair or sustainable' for author's to make a living. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-07-15 00:00:00 UTC ]
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E-book publisher Start Publishing has added 795 titles to its catalogue in a deal with independent publisher Mason Crest. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-15 00:00:00 UTC ]
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