A group of B2B publishers and ad tech firms are banding together to curtail the harvesting of publisher-specific data from online ad auctions by third-parties, a practice they argue is an unauthorized breach which places their relationships with their audiences at risk. Referred to as data leakage, some bad faith media buyers are taking advantage of poorly regulated ad exchanges to extract detailed datasets on publishers' audiences, intended to inform the real-time bidding process, and using that audience data to create competitive offerings that can target the same users elsewhere on the web, the publishers say. "Bidstream data is needed within the programmatic ecosystem as part of the decision making process," Matthew Yorke, chief digital officer at Northstar Travel Group, explains to Folio:. "The problem is when it is then used beyond that bid or impression. Publishers have spent years and decades building direct relationships with their audiences on trust. This is not what the publishers or audience agreed to and is damaging to both parties. Nefarious actors are in effect taking the data beyond its use on the impression bid." Northstar was one of 18 companies that signed an "Open Letter to the Digital Advertising Industry" issued by media auditor BPA Worldwide on Tuesday, calling for an industry-wide conversation around data leakage, which the letter said constitutes "a significant data breach by companies gaining access to the real-time bidding infrastructure for... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-06-17 21:29:40 UTC ]
News tagged with:
#ip addresses
#article pages
#ad revenue
#demand-side platform
#held accountable
#bad actors
#publishing industry
RCS Libri is part of the international RCS MediaGroup, with imprints including Rizzoli, Bompiani, BUR, Sonzogno, Fabbri, Adelphi, Marsilio, Lizard and RL. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#rcs libri
Kyowon, founded in 1985, is one of the biggest publishing companies in Korea. They produce various educational programs, picture books, fairy tales, DVD and online services. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#educational programs
#picture books
#fairy tales
#online services
Santillana is a textbook and general-interest publishing group in Spain and Latin America with an international presence in 22 countries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#latin america
#international presence
Houghton Mifflin Harcourt (HMH) is a global education and learning company that reaches 50 million students throughout the U.S. and in 150 countries. Ninety percent of its revenue comes from education. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#global education
#learning company
Sanoma Learning is a leading European provider of education materials and solutions in print and digital formats. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#education materials
#digital formats
La Martinière is a French publishing company that began with a focus on illustrated photography, heritage, art, and leisure books, and has since expanded to general trade books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#la martinire
#illustrated photography
#leisure books
Wiley is a professional, education and trade publisher comprised of three divisions: Wiley-Blackwell, Professional/Trade, and Global Education. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#global education
International wheeling and dealing has had little impact on the standing of the world's largest publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#largest publishers
China Education Publishing & Media Group was formed in 2010 to reshape educational publishing in China. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#china education
Haufe-Lexware is a German media group operating in business, law, and tax. The company was founded as Rudolf Haufe Verlag in 1934 in Berlin. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
More news stories like this |
De Agostini SpA is an Italian company that operates De Agostini Publishing, De Agostini Libri, Editions Atlas France/Suisse, Digital De Agostini. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#de agostini
Five brands that are encroaching on established publishers' turf by starting their own content sites. The post 5 brands becoming news publishers in their own right appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#news publishers
#content sites
The Franz Cornelsen Education Group is a German education company that creates and distributes educational materials for a market spanning from pre-school education to vocational training. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#market spanning
#pre-school education
#vocational training
FTD is an educational publishing company in Sao Paulo, Brazil, founded in 1902 to support schools run by the Maristas Brothers throughout the country. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sao paulo
#maristas brothers
HarperCollins is a subsidiary of News Corp, a global media and information services company that covers a range of media. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#global media
Cengage is a U.S.-based educational publisher with products adapted and distributed in over 110 countries by Cengage International. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
More news stories like this |
Egmont is a leading Nordic media group that includes Cappelen Damm, Norway's largest publisher, and Lindhardt og Ringhof, Denmark's second-largest publisher. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#largest publisher
#second-largest publisher
Pearson is the world’s leading educational company, with 40,000 employees in 80 countries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
More news stories like this |
Oxford University Press academic and educational books in more than 40 languages. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#educational books
Wolters Kluwer is a global Dutch company that provides business information, software and services. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#wolters kluwer
#business information