A group of B2B publishers and ad tech firms are banding together to curtail the harvesting of publisher-specific data from online ad auctions by third-parties, a practice they argue is an unauthorized breach which places their relationships with their audiences at risk. Referred to as data leakage, some bad faith media buyers are taking advantage of poorly regulated ad exchanges to extract detailed datasets on publishers' audiences, intended to inform the real-time bidding process, and using that audience data to create competitive offerings that can target the same users elsewhere on the web, the publishers say. "Bidstream data is needed within the programmatic ecosystem as part of the decision making process," Matthew Yorke, chief digital officer at Northstar Travel Group, explains to Folio:. "The problem is when it is then used beyond that bid or impression. Publishers have spent years and decades building direct relationships with their audiences on trust. This is not what the publishers or audience agreed to and is damaging to both parties. Nefarious actors are in effect taking the data beyond its use on the impression bid." Northstar was one of 18 companies that signed an "Open Letter to the Digital Advertising Industry" issued by media auditor BPA Worldwide on Tuesday, calling for an industry-wide conversation around data leakage, which the letter said constitutes "a significant data breach by companies gaining access to the real-time bidding infrastructure for... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-06-17 21:29:40 UTC ]
News tagged with:
#ip addresses
#article pages
#ad revenue
#demand-side platform
#held accountable
#bad actors
#publishing industry
Laurie Kellogg has self-published nine romance novels since February 2012 and says she's making more money and having more fun than ever before in her life. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-07-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#romance novels
While publisher Roger Jänecke of Visible Ink says that the “first thing is sales and the second thing is sales” when considering distributors, it’s clear from speaking with him and other independent presses that the connection between a publisher and its distributor isn’t just a business... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#independent presses
#personal relationship
Facebook has smashed all estimates in its earnings and revenue report this week, largely thanks to its robust mobile ad business. The results slapped down any niggling doubts among critics about the social network's ability to transform itself from a simple communication website to a... Continue reading at Betanews
[ Betanews | 2014-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad revenue
#mobile devices
When Amazon purchased Comixology, it was a herald of change: iOS users lost the ability to purchase comics in-app, Android users were gifted with a new purchasing system and, now,the digital book seller is going DRM-free. Sort of. Comixology CEO... Continue reading at Engadget
[ Engadget | 2014-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#select publishers
#android users
New stores keep popping up and older stores are in transition, including one store that is moving from storefront to kiosk. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-25 00:00:00 UTC ]
More news stories like this |
Facebook and Twitter may be giving publishers bigger audiences, but they're having the opposite effect on publishers' branding. The post Make the logo bigger? Publishers downsize appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-07-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#opposite effect
The nonprofit collective, which hasn't published a new book in five years, ended its relationship with Consortium in June and is about to dissolve. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-24 00:00:00 UTC ]
More news stories like this |
Literary agent Marly Rusoff is re-releasing, through her publishing imprint Maiden Lane Press, a debut novel by Jonathan Odell. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#literary agent
The innovative artist hopes to contribute to the 'thrilling independent American literary landscape' with his label's expansion White: 'I'm like Larry David, Alan Partridge and Chris Rock'Jack White's Third Man Records is expanding: the label will officially launch its new publishing wing next... Continue reading at The Guardian
[ The Guardian | 2014-07-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#alan partridge
#chris rock
#officially launch
#publishing wing
A week after adding 795 titles in a deal with Mason Crest, Start Publishing has acquired Whiskey Creek Press and its main romance imprint, Torrid. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mason crest
#start publishing
New partnership for a new house; book award nominations open; indie honors for two publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#short takes
SimpleReach, a company that provides publishers like The New York Times and Forbes with measurement and distribution tools for their native ad programs, has raised $9 million in its first big round of financing, the company said Tuesday. With the new series A funds, SimpleReach plans to invest... Continue reading at Advertising Age
[ Advertising Age | 2014-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#big round
#foundational player
#kirk wolfe
#general partner
#mk capital
#atlas ventures
#village ventures
#native advertising
#tactic embraced
Reed Business Information has been relatively quiet since divesting or closing big chunks of its publishing business in the aftermath of the recession, but the company made more significant M&A moves this week. RBI announced it's sold a 51 percent stake in Reed Construction Data to Warburg... Continue reading at Folio Magazine
[ Folio Magazine | 2014-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#company made
Memphis-based Devault-Graves Digital Editions has collected three early stories from J.D. Salinger in a volume that is, according to the publisher, the "first legitimate book by Salinger to be published in 50 years," and the first Salinger work available digitally. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#salinger work
#early stories
Little, Brown Books for Young Readers (LBYR) will next year publish the first children’s... Continue reading at The Bookseller
[ The Bookseller | 2014-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publish children
#jenny colgan
#brown books
#year publish
SimpleReach, a company that provides publishers like The New York Times and Forbes with measurement and distribution tools for their native ad programs, has raised $9 million in its first big round of financing, the company said Tuesday. With the new series A funds, SimpleReach plans to invest... Continue reading at Advertising Age
[ Advertising Age | 2014-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#big round
#foundational player
#kirk wolfe
#general partner
#mk capital
#atlas ventures
#village ventures
#native advertising
#tactic embraced
Malcolm Magruder was William Morrow and Company's director of sales for nearly 10 years and the Southeastern rep for 12 years until his retirement in 1990. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#william morrow
Dutch publishers have failed in their efforts to immediately close down ebook reselling site Tom Kabinet.The Amsterdam District Court ruled Monday that the reseller can stay in business, after the Dutch Publishers Association (DPA) filed a preliminary case at the beginning of July to urgently... Continue reading at PC World
[ PC World | 2014-07-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#dutch publishers
#copyright infringement
#original owners
Orion is to publish the autobiography of “legendary” musician Carlos Santana. Alan... Continue reading at The Bookseller
[ The Bookseller | 2014-07-21 00:00:00 UTC ]
More news stories like this |
Jynne Dilling Martin, who has been at the imprint since 2011, will also continue in her role as publicity director. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publicity director