Audible gets 'pensieve' with giant Harry Potter Comic Con activation

To get people tuning in to audiobooks, Audible is yanking stories off the page and plunging readers right into the narrative. At New York Comic Con last weekend, the seller and producer of downloadable audiobooks partnered with Pottermore Publishing for a Potter-themed activation "A Harry Potter Pensieve Experience" that showed off audio clips of the books in an interactive setting.The activation was inspired by the books' Hogwarts Pensieve, which lets people relive their memories.We chatted with Audible SVP of content marketing and merchandising Sara Moscowitz about why Audible is investing in the medium. "To be able to have that in-person and real-life experience, the type of impression that creates on a consumer is invaluable," she says. Watch the video for more. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-10-10 00:00:00 UTC ]
News tagged with: #pottermore publishing #audio clips #content marketing

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Photo Mania: San Diego Comic-Con 2019

The San Diego Comic-Con International, held July 17-21 at the San Diego Convention Center, marked its 50th anniversary, celebrating the show’s rise from small gathering of fans to a showcase for global pop culture. Publishers Weekly was there to capture images of the events, artists, publishers... Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-07-23 04:00:00 UTC ]
More news stories like this | News stories tagged with: #fans attending #photo mania #small gathering #capture images #publishers weekly


The Perfect Fragrances for Harry Potter Characters, Part II

I’m back with more fragrances and Harry Potter characters! If you missed round one, be sure to check it out. ... Continue reading at Book Riot

[ Book Riot | 2019-07-20 10:31:12 UTC ]
More news stories like this | News stories tagged with: #perfect fragrances #part ii #harry potter


Falling In and Out of Love with HARRY POTTER

I was 11 years old when I fell in love with Harry Potter for the first time. It was the summer ... Continue reading at Book Riot

[ Book Riot | 2019-07-19 10:39:01 UTC ]
More news stories like this | News stories tagged with: #harry potter


San Diego Comic-Con 2019: Comixology Originals, IDW Buys Sunday Press

Among the early announcements at Comic-Con, Comixology marked its 10th anniversary with a new slate of original titles, and Sunday Press Books has been acquired by IDW. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-07-19 04:00:00 UTC ]
More news stories like this | News stories tagged with: #comixology originals #early announcements #10th anniversary #original titles


Harry Potter and the Cursed Child behind the scenes book cover revealed

Little, Brown has revealed the cover for its behind the scenes book on hit play Harry Potter and the Cursed Child. Continue reading at The Bookseller

[ The Bookseller | 2019-07-17 22:49:55 UTC ]
More news stories like this | News stories tagged with: #cursed child #harry potter #book cover


15 Magically Whimsical Harry Potter Planters and Accessories for Your Windowsill

Whether you plan to grow some devil’s snare or just some garden variety tomatoes, these Harry Potter planters are sure to get you started on the right note. Continue reading at Book Riot

[ Book Riot | 2019-07-16 10:36:27 UTC ]
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80 Matching Harry Potter Couple Tattoos: Critical Linking, July 16, 2019

An awesome daily roundup of the most interesting bookish links from around the web. Continue reading at Book Riot

[ Book Riot | 2019-07-16 10:30:09 UTC ]
More news stories like this | News stories tagged with: #critical linking #harry potter


Quiz: Which Marauder from Harry Potter Are You?

After Harry, Ron, and Hermione, the most famous friendship from Hogwarts is certainly the four Marauders. Take this Harry Potter ... Continue reading at Book Riot

[ Book Riot | 2019-07-12 10:38:28 UTC ]
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Celebrating 50 San Diego Comic-Cons

Tracing SDCC’s evolution from a small gathering of fans to the biggest pop culture event in the world. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-07-05 04:00:00 UTC ]
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The Literary World of Comic-Con

San Diego Comic-Con isn’t just a place for authors to promote their work—it’s got a literary tradition of its own. Here are some of the books and graphic novels set at or about SDCC. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-07-05 04:00:00 UTC ]
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The Perfect Fragrances for Harry Potter Characters

Your favorite Harry Potter characters got matched up with a perfect-for-them fragrance. Continue reading at Book Riot

[ Book Riot | 2019-07-03 10:34:16 UTC ]
More news stories like this | News stories tagged with: #perfect fragrances #harry potter


Harry Potter Prequel Series Coming to Television

Warner Brothers is in the very early stages of developing a Harry Potter prequel television series. Find out what we know so far. Continue reading at Book Riot

[ Book Riot | 2019-07-02 18:58:30 UTC ]
More news stories like this | News stories tagged with: #warner brothers #early stages #harry potter


'Harry Potter: Wizards Unite' Isn’t the Next 'Pokémon Go.' Good

'Wizards Unite' is bloated and overly complex—but at least it's something different. Continue reading at Wired

[ Wired | 2019-06-25 11:00:00 UTC ]
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A weekend with 'Harry Potter: Wizards Unite'

Mat Smith and Dan Cooper grew up in the UK at the right age to witness the birth of Pottermania. The Harry Potter novels are firmly encoded in their very British psyches, and both are fans of augmented reality, GPS-connected mobile games. So it made... Continue reading at Engadget

[ Engadget | 2019-06-24 17:28:00 UTC ]
More news stories like this | News stories tagged with: #wizards unite #augmented reality #harry potter


'Harry Potter: Wizards Unite' rolls out to 25 more countries

If you were disappointed at being left out of the initial Harry Potter: Wizards Unite launch, don't worry -- there's a good chance you can play now. Niantic's augmented reality sorcery is now available on Android and iOS in 25 more countries. This... Continue reading at Engadget

[ Engadget | 2019-06-22 20:26:00 UTC ]
More news stories like this | News stories tagged with: #wizards unite #good chance #harry potter


AT&T casts sponsorship spell over new 'Harry Potter: Wizards Unite' game

AT&T is now part of Harry Potter lore as the first brand to ink a sponsorship deal with the new augmented reality game about the wizarding world. AT&T stores are incorporated into the landscape of the game, called “Harry Potter: Wizards Unite,” which is by Niantic, the creator of... Continue reading at Advertising Age

[ Advertising Age | 2019-06-21 21:00:51 UTC ]
More news stories like this | News stories tagged with: #virtual space #in-app purchases #$2 million #senior vp #digital marketing #nielsen #time warner #harry potter


Pokemon Go creators release Harry Potter mobile game Wizards Unite

The creators of mobile gaming phenomenon Pokemon Go unleashed a new game on Thursday that features Harry Potter and other characters from the wizarding world made famous in best-selling books and blockbuster movies. Continue reading at CBC

[ CBC | 2019-06-21 12:31:30 UTC ]
More news stories like this | News stories tagged with: #best-selling books #blockbuster movies #best-selling book #harry potter


'Harry Potter: Wizards Unite' is available to play a day early

Niantic's Harry Potter: Wizards Unite officially debuts on June 21st, but you won't have to wait until then to play if you live in the right country. The location-based game is already available for would-be Android and iOS spellcasters in the US an... Continue reading at Engadget

[ Engadget | 2019-06-20 16:42:00 UTC ]
More news stories like this | News stories tagged with: #wizards unite #june 21st #harry potter


'Harry Potter: Wizards Unite' worldwide launch begins on June 21st

You'll be able to save Muggles from rogue magical creatures and misbehaving objects very soon: Niantic will finally start rolling out Harry Potter: Wizards Unite on June 21st. The company has announced the much-awaited mobile game's launch date outsi... Continue reading at Engadget

[ Engadget | 2019-06-19 01:16:00 UTC ]
More news stories like this | News stories tagged with: #wizards unite #june 21st #harry potter


Harry Potter star Bonnie Wright joins kids' plastic toy push

Actress Bonnie Wright, who played Ginny Weasley, meets children who are upcycling their toys. Continue reading at BBC News

[ BBC News | 2019-06-14 00:00:33 UTC ]
More news stories like this | News stories tagged with: #harry potter