To get people tuning in to audiobooks, Audible is yanking stories off the page and plunging readers right into the narrative. At New York Comic Con last weekend, the seller and producer of downloadable audiobooks partnered with Pottermore Publishing for a Potter-themed activation "A Harry Potter Pensieve Experience" that showed off audio clips of the books in an interactive setting.The activation was inspired by the books' Hogwarts Pensieve, which lets people relive their memories.We chatted with Audible SVP of content marketing and merchandising Sara Moscowitz about why Audible is investing in the medium. "To be able to have that in-person and real-life experience, the type of impression that creates on a consumer is invaluable," she says. Watch the video for more. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-10-10 00:00:00 UTC ]
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Actress Bonnie Wright, who played Ginny Weasley, meets children who are upcycling their toys. Continue reading at BBC News
[ BBC News | 2019-06-14 00:00:33 UTC ]
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Are you a Harry Potter fan who also wears shoes? Harry Potter, but make it fashion.Read Full Story Continue reading at Fast Company
[ Fast Company | 2019-06-07 12:17:16 UTC ]
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“Harry Potter: A Journey Through Charms and Defence Against the Dark Arts” and “A Journey Through Potions and Herbology” are arriving in late June. Continue reading at The New York Times
[ The New York Times | 2019-05-31 18:46:34 UTC ]
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No invitation to Hogwarts required. When Harry Potter first comes to Hogwarts School of Witchcraft and Wizardry, he is stunned to see the portraits that line the school’s storied stone walls move and talk. Thanks to artificial intelligence, that just might be a reality some day.Read Full Story Continue reading at Fast Company
[ Fast Company | 2019-05-23 12:27:04 UTC ]
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Costa Mesa-based action sports brand Vans has announced an upcoming collaboration with Warner Bros. Consumer Products that’s all but guaranteed to put some magic in your step: a Harry Potter-inspired collection of shoes and apparel. The footwear assortment consists of four classic Vans sneaker... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-05-14 00:00:00 UTC ]
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There is always something magical to uncover in the world of Harry Potter, which is the ultimate premise behind “The Making of Harry Potter” on the Warner Bros. studio tour near London, an experience that continues to reveal new secrets from the film franchise. The tour’s latest — and largest —... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-04-10 00:00:00 UTC ]
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Catholic priests in Poland draw criticism after they burned books that their owners said had evil forces. Continue reading at Stuff
[ Stuff | 2019-04-02 00:00:00 UTC ]
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Catholic priests in northern Poland burned books and other objects they believe promote magic. Continue reading at The Huffington Post
[ The Huffington Post | 2019-04-01 21:44:32 UTC ]
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A rare first edition of a "Harry Potter" book featuring a misspelled title fetched about $90,000 at an auction last week, the Independent reported Friday. The copy of "Harry Potter and the Philosopher's Stone" (published in the U.S. as "Harry Potter and the Sorcerer's Stone"), the first book in... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-04-01 00:00:00 UTC ]
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A Catholic group burns books and artefacts it judges to be symbols of evil sorcery. Continue reading at BBC News
[ BBC News | 2019-04-01 00:00:00 UTC ]
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An official behind-the-scenes book of the record-breaking play "Harry Potter and the Cursed Child – Parts One and Two" will be published by Little, Brown. Continue reading at The Bookseller
[ The Bookseller | 2019-02-22 00:00:00 UTC ]
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It’s called “Crimes New Roman.” Harry Potter, the beloved children’s books by J.K. Rowling, is now a bona fide franchise, with books, theme parks, and countless movies. The latest? The Crimes of Grindelwald, a sequel to the spin-off Fantastic Beasts and Where to Find Them. It’s playing in movie... Continue reading at Fast Company
[ Fast Company | 2018-12-07 00:00:00 UTC ]
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Facebook, Google and Apple make the headlines, but there are many inspiring startups to dissipate the sense of techno-dreadA quarter of a century ago, the Canadian author Douglas Coupland published his third novel. Microserfs was the tale of a group of young Microsoft employees who decide to... Continue reading at The Guardian
[ The Guardian | 2018-12-05 00:00:00 UTC ]
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Anthony Bourdain’s Kitchen Confidential also helps boost publisher’s profits by 13% A surge in sales of Anthony Bourdain’s Kitchen Confidential and growing demand for the perennial favourite Harry Potter has helped to fuel a rise in first-half profits and revenue for the book publisher... Continue reading at The Guardian
[ The Guardian | 2018-10-23 00:00:00 UTC ]
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New York Comic Con's audience is "rabid," and not just in the zombie comic book kind of way. That's according to Lance Fensterman, global president of event producer ReedPop, which was behind New York Comic Con this month."They're kind of bleeding-edge around technology, they're huge consumers... Continue reading at Advertising Age
[ Advertising Age | 2018-10-18 00:00:00 UTC ]
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Stay up to date on all the latest news about New York Comic Con 2018 with Publishers Weekly—daily updates, podcasts and more. We'll have exclusive interviews, photos and all the rest of the action here. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-10-13 00:00:00 UTC ]
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Japanese and Asian pop culture had a big presence in the exhibit hall floor at New York Comic Con at the Javits Center; while uptown at Pier 94 ReedPop launched a new anime and manga festival to mixed reviews from fans and exhibitors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-10-11 00:00:00 UTC ]
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The return of the Harvey Awards to New York and more made big splashes at this year's New York Comic Con, which once again set a record for tickets sold. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-10-10 00:00:00 UTC ]
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New York Comic Con 2018, held October 4-7 at the Jacob Javits Convention Center and at nearby venues, attracted throngs of fans to a weekend of comics, graphic novels, and pop culture of all kinds. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-10-08 00:00:00 UTC ]
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New York Comic Con opened for business at the Javits Center with a new artist alley, and a new anime/manga festival, but without Milton Griepp's annual B2B business conference on the graphic novel market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-10-05 00:00:00 UTC ]
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