Audible gets 'pensieve' with giant Harry Potter Comic Con activation

To get people tuning in to audiobooks, Audible is yanking stories off the page and plunging readers right into the narrative. At New York Comic Con last weekend, the seller and producer of downloadable audiobooks partnered with Pottermore Publishing for a Potter-themed activation "A Harry Potter Pensieve Experience" that showed off audio clips of the books in an interactive setting.The activation was inspired by the books' Hogwarts Pensieve, which lets people relive their memories.We chatted with Audible SVP of content marketing and merchandising Sara Moscowitz about why Audible is investing in the medium. "To be able to have that in-person and real-life experience, the type of impression that creates on a consumer is invaluable," she says. Watch the video for more. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-10-10 00:00:00 UTC ]
News tagged with: #pottermore publishing #audio clips #content marketing

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[ Book Riot | 2019-10-15 10:42:42 UTC ]
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QUIZ: Which Harry Potter Witch Are You?

Are you more of a bookish Hermione or a headstrong Fleur? Maybe even a bold Ginny Weasley? Find out your witchy counterpart in this Harry Potter witch quiz! Continue reading at Book Riot

[ Book Riot | 2019-10-15 10:39:30 UTC ]
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Rare Harry Potter Book Sells for Lots and Lots of Galleons: Critical Linking, October 13, 2019

An awesome daily roundup of the most interesting bookish links from around the web. Continue reading at Book Riot

[ Book Riot | 2019-10-13 10:30:06 UTC ]
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New York Comic Con Looks Ahead

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[ Publishers Weekly | 2019-10-11 04:00:00 UTC ]
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Here’s How Harry Potter Used 51 Times Square Ads to Create One Immersive Theater

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[ AdWeek | 2019-10-10 20:54:51 UTC ]
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Revelo Persona! Which Harry Potter Character Are You Based on Your Enneagram Type?

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[ Book Riot | 2019-10-09 10:34:01 UTC ]
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Photo Mania: New York Comic Con 2019

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[ Publishers Weekly | 2019-10-08 04:00:00 UTC ]
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Wizarding World Digital launches with Harry Potter fan club and app

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[ The Bookseller | 2019-10-01 17:45:18 UTC ]
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Warner Bros. to open Harry Potter exhibit in Flatiron

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[ Crains New York | 2019-09-23 17:24:39 UTC ]
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[ Book Riot | 2019-09-20 10:36:45 UTC ]
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7 of the Funniest Weasley Moments From the Harry Potter Books

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[ Book Riot | 2019-09-19 10:38:47 UTC ]
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Pavilion 'casts on' with first Harry Potter knitting book

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[ The Bookseller | 2019-09-10 22:06:21 UTC ]
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[ Publishers Weekly | 2019-09-06 04:00:00 UTC ]
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Harry Potter banned in Catholic school after exorcists advise its dark magic is real.

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[ Literrary Hub | 2019-09-03 16:05:18 UTC ]
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Harry Potter removed from Tennessee Catholic school library

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[ Los Angeles Times | 2019-09-03 12:14:12 UTC ]
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[ HuffPost | 2019-09-02 19:47:12 UTC ]
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[ Book Riot | 2019-08-21 10:32:47 UTC ]
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[ Book Riot | 2019-08-20 10:35:27 UTC ]
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