Audible gets 'pensieve' with giant Harry Potter Comic Con activation

To get people tuning in to audiobooks, Audible is yanking stories off the page and plunging readers right into the narrative. At New York Comic Con last weekend, the seller and producer of downloadable audiobooks partnered with Pottermore Publishing for a Potter-themed activation "A Harry Potter Pensieve Experience" that showed off audio clips of the books in an interactive setting.The activation was inspired by the books' Hogwarts Pensieve, which lets people relive their memories.We chatted with Audible SVP of content marketing and merchandising Sara Moscowitz about why Audible is investing in the medium. "To be able to have that in-person and real-life experience, the type of impression that creates on a consumer is invaluable," she says. Watch the video for more. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-10-10 00:00:00 UTC ]
News tagged with: #pottermore publishing #audio clips #content marketing

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Harry Potter and the Cursed Child marks seven years in West End

Harry Potter and the Cursed Child is marking its seventh anniversary at London’s Palace Theatre Continue reading at BBC News

[ BBC News | 2023-07-30 06:50:32 UTC ]
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Manga Was Marquee at San Diego Comic-Con

Superstars Junji Ito and Makoto Yukimura drew enthusiastic crowds at this year's con. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-27 04:00:00 UTC ]
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It’s a Family Affair at San Diego Comic-Con

Strollers were a common sight in the aisles at San Diego Comic-Con as kids and teens joined parents in cosplay and lined up to meet cartoonists. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-26 04:00:00 UTC ]
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Stars Shine at Comic-Con, Despite Strike

With the SAG-AFTRA strike preventing actors from attending this year's San Diego Comic-Con, the spotlight fell on cartoonists, much to the delight of publishers and creators. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-25 04:00:00 UTC ]
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San Diego Comic-Con Preview

San Diego Comic-Con returns at full strength, despite uncertainty about the impact of the Writers Guild strike. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-07 04:00:00 UTC ]
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Rare Harry Potter bought for 30p may fetch up to £5,000

First edition of Harry Potter and the Philosopher’s Stone bought by UK book collector goes up for auction next weekIt is a book that has certainly lived up to its name: a rare edition of Harry Potter and the Philosopher’s Stone bought for 30p could fetch up to £5,000 at auction.The first novel... Continue reading at The Guardian

[ The Guardian | 2023-06-30 09:29:28 UTC ]
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The Only Good Harry Potter Spinoff Could Teach a Thing or Two to J.K. Rowling

America’s second-most-popular play at high schools is a very unauthorized wizard story. Continue reading at Slate

[ Slate | 2023-05-26 09:50:00 UTC ]
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'Harry Potter: Quidditch Champions' will take the Wizarding World's broomstick sports online

Just like that, a new Harry Potter game is on its way. On Monday, WB Games revealed Harry Potter: Quidditch Champions, a title the Hogwarts Legacy publisher is billing as a “fast-paced, competitive multiplayer” game that will be available on PC and consoles. According to the company, Unbroken... Continue reading at Engadget

[ Engadget | 2023-04-17 22:37:36 UTC ]
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Better Harry Potter TV projects we would like to put out there.

Ten years—ten years!—reliving JK Rowling’s journey from underdog pastiche to problematic bajillionaire seems like a lot, doesn’t it? And yet Max (formerly HBO Max) plans on sinking millions into a long-running reboot of the YA property. Obviously a lot happens in the books—frogs are eaten, naked... Continue reading at Literrary Hub

[ Literrary Hub | 2023-04-13 15:26:29 UTC ]
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Harry Potter TV series announced, with JK Rowling executive-producing

Service formerly known as HBO Max, rebranded Max, will host live-action showThe Harry Potter TV series is officially a go at Max, the streaming service known until today as HBO Max.The Warner Bros Discovery CEO, David Zaslav, announced the new service, which combines the original HBO Max with... Continue reading at The Guardian

[ The Guardian | 2023-04-12 19:48:47 UTC ]
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WBD Rebrands HBO Max as ‘Max’ With Harry Potter and Game of Thrones Series Coming

Max is coming to market. Following months of streaming rumors and speculation, Warner Bros. Discovery is officially combining its streaming services HBO Max and Discovery+ under one brand: Max. Launching May 23 with a new tagline, color and mission, the upcoming service will drop the iconic HBO... Continue reading at AdWeek

[ AdWeek | 2023-04-12 19:25:11 UTC ]
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‘All the details that were missing’: Harry Potter fans on their hopes for TV series

While many Potterheads celebrated reports of HBO Max show, some feel it would be tainted by JK Rowling’s stance on genderAt Platform 9 3/4 in King’s Cross station, Harry Potter devotees from around the world gathered to take their picture in front of one of the book’s most celebrated... Continue reading at The Guardian

[ The Guardian | 2023-04-09 14:00:03 UTC ]
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Hogwarts Legacy's game mechanics reflect the gender essentialism at the heart of Harry Potter

The new Harry Potter game, Hogwarts Legacy, has generated a lot of controversy, which is reflected within the gameplay itself. Continue reading at The Conversation

[ The Conversation | 2023-02-15 04:01:53 UTC ]
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Skip Hogwarts Legacy and watch some Harry Potter-style D&D instead

Hogwarts Legacy comes out next week. It is, bar none, the biggest video game to ever use the ever-popular Harry Potter license. A Dragon Age-style open-world RPG, made by Warner Bros. Games and Avalanche Software (recently of the scuttled Disney Infinity), it’s kind of a huge deal. The... Continue reading at PC World

[ PC World | 2023-02-03 15:30:00 UTC ]
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Exclusive: The makers of a Harry Potter smart wand claim Warner Bros. took their IP

The co-founder of Kano says that a new Harry Potter wand includes his technology; Warner Bros. disputes the claim. In 2018, Warner Bros. made waves when it announced a partnership with Kano, a U.K. kid-friendly coding firm, to release a Harry Potter coding wand that brought the magical world of... Continue reading at Fast Company

[ Fast Company | 2023-01-27 14:02:23 UTC ]
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'Harry Potter' actor Tom Felton explains how an escape from rehab helped his sobriety

In his memoir 'Beyond the Wand,' Tom Felton shares behind-the-scenes tales from the 'Harry Potter' franchise and chronicles his struggle with alcohol. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-10-18 20:19:47 UTC ]
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Harry Potter and Cracker actor Robbie Coltrane dies aged 72

The actor, known for playing Hagrid in the Harry Potter franchise and Fitz in the series Cracker, has died aged 72. Continue reading at BBC News

[ BBC News | 2022-10-14 18:09:44 UTC ]
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Scottish actor Robbie Coltrane, who played Hagrid in Harry Potter films, dies at 72

Scottish actor Robbie Coltrane, who played a forensic psychologist on the TV series Cracker and Hagrid in the Harry Potter movies, has died. Continue reading at CBC

[ CBC | 2022-10-14 17:36:32 UTC ]
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Robbie Coltrane: a totally singular talent from Cracker to Harry Potter – cerebral, physical and unforgettable

From early comedy in Tutti Frutti to damaged psychologist Fitz, via Hagrid, Falstaff, Blackadder and finally National Treasure’s complex, hard-to-hate lead, Coltrane – who has died aged 72 – was a one-off“You’re a wizard, Harry!”For an entire generation all over the world, this was the key... Continue reading at The Guardian

[ The Guardian | 2022-10-14 17:08:39 UTC ]
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Fans Come Roaring Back to New York Comic Con 2022

New York Comic Con returned to the Javits Center at full strength for 2022. Held October 6-9, the event drew 200,000 attendees, according to a spokesperson for ReedPop, the show organizer. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-11 04:00:00 UTC ]
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