Audible gets 'pensieve' with giant Harry Potter Comic Con activation

To get people tuning in to audiobooks, Audible is yanking stories off the page and plunging readers right into the narrative. At New York Comic Con last weekend, the seller and producer of downloadable audiobooks partnered with Pottermore Publishing for a Potter-themed activation "A Harry Potter Pensieve Experience" that showed off audio clips of the books in an interactive setting.The activation was inspired by the books' Hogwarts Pensieve, which lets people relive their memories.We chatted with Audible SVP of content marketing and merchandising Sara Moscowitz about why Audible is investing in the medium. "To be able to have that in-person and real-life experience, the type of impression that creates on a consumer is invaluable," she says. Watch the video for more. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-10-10 00:00:00 UTC ]
News tagged with: #pottermore publishing #audio clips #content marketing

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Kids Comic Con: Celebrating 10 Years of Kids and Comics in the Bronx

For ten years, families and kids have flocked to the Bronx for Kids Comic Con to meet creators, take part in workshops, and learn how comics are created. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-26 00:00:00 UTC ]
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'Harry Potter and the Cursed Child': Here's how the play fits into the 'Potter' universe

'Potter' fans now know what the upcoming play will be about and it involves more of the characters from the book series than they may have thought. The show is set to open in London in the summer of 2016. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-10-24 00:00:00 UTC ]
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Keeping the Comics in Comic Con

In recent years, as comics conventions become a showcase more for media properties, costumes, and celebrities, the question is whether there is still room for comics at Comic Con. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-18 00:00:00 UTC ]
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No Shortage of Kids' Comics at New York Comic Con

Remember when comics grew up and got serious? Publishers have come full circle and now cater to young readers with new comics and graphic novels and tie-ins to old favorites. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-15 00:00:00 UTC ]
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Vertical Inc. Debuts New Comics Line at New York Comic Con 2014

At New York Comic Con, Vertical Inc., a New York City publisher specializing in Japanese prose works and manga, announced plans to launch Vertical Comics, a new imprint focused solely on manga and anime-related titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-11 00:00:00 UTC ]
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Did Comics Take Back Comic-Con?

The circus came to town, yet again: this year’s Comic-Con: International ran from Wednesday through Sunday, July 23–27 and brought 130,000 attendees, hundreds of exhibitors, and thousands of professionals to San Diego, Calif. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-01 00:00:00 UTC ]
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Kids' Comics Grow Up at San Diego Comic-Con 2014

Scholastic’s Graphix imprint celebrated its 10th anniversary while Abrams, IDW, Viz, and Papercutz showcased old and new kids' and YA properties at this year’s San Diego Comic-Con International. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-29 00:00:00 UTC ]
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The 14 Best Panels About Comics at Comic-Con

Overwhelmed by all the programming at Comic-Con this year? Here are our picks for the best comcis panels, and a list of where to find PW’s own Heidi MacDonald and Calvin Reid at the show. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-22 00:00:00 UTC ]
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J.K. Rowling pens a new 'Harry Potter' story and a new 'Potter' theme park opens

J.K. Rowling recently released a short story about the futures of such characters as Harry Potter, Ron Weasley, and Hermione Granger, while the new section of Universal Studios titled The Wizarding World of Harry Potter – Diagon Alley just opened to the public. J.K. Rowling also recently... Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-07-09 00:00:00 UTC ]
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J.K. Rowling pens a new 'Harry Potter' story and 'Potter' theme park opens (+video)

J.K. Rowling recently released a short story about the futures of such characters as Harry Potter, Ron Weasley, and Hermione Granger, while the new section of Universal Studios titled The Wizarding World of Harry Potter – Diagon Alley just opened to the public. J.K. Rowling also recently... Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-07-09 00:00:00 UTC ]
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Happy birthday, Harry Potter! A look back at Harry's special days

The birthday of Harry Potter falls on July 31 (which also happens to be the birthday of J.K Rowling). In the Potter universe, the days are usually eventful ones. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-08-01 00:00:00 UTC ]
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Comic-Con's Rarest, Most Bizarre Comic Books

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[ Wired | 2013-07-21 00:00:00 UTC ]
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Comic-Con 2013: A look at past comic books and a glimpse of the genre's future (+video)

Gerard Jones, author of 'Men of Tomorrow: Geeks, Gangsters, and the Birth of the Comic Book,' explains the origins of comic books, the hardships they went through, and where they are apt to go next.  Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-07-20 00:00:00 UTC ]
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Amazon announces new comics imprint, just in time for Comic-Con

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[ Los Angeles Times | 2013-07-09 00:00:00 UTC ]
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From Harry Potter to Taylor Swift: how millennial women grew up with fandoms, and became a force

Fans who were girls in the era of Harry Potter, The Hunger Games and Twilight are now the women who have powered the success of Barbie and the Eras Tour. Continue reading at The Conversation

[ The Conversation | 2024-02-18 19:51:27 UTC ]
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Daniel Radcliffe produces film about his paralysed Harry Potter stunt double

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[ The Guardian | 2023-10-25 14:32:27 UTC ]
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How New York Comic Con Brings the Brands to the Fans

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[ AdWeek | 2023-10-20 08:00:00 UTC ]
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The Kids Are All Right at New York Comic Con

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[ Publishers Weekly | 2023-10-18 04:00:00 UTC ]
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We Don't Talk About Harry Potter

In her essay for PW, author Dhonielle Clayton reflects on the perils of publishing a diverse magic school series in the shadow of Harry Potter and its creator. Continue reading at Publishers Weekly

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