As New Bloomberg Business Site Approaches, Company Eyes Larger Audience

Bloomberg L.P. has spent the last year pouring money and resources into its media arm -- which still labors in the shadow of the terminal business that made Michael Bloomberg a billionaire -- to better attract audiences and advertisers. Now the most visible results of its work are about to emerge, executives said, starting with the roll-out of a digital mother ship called Bloomberg Business -- a website that will live at Bloomberg.com and become Bloomberg Businessweek magazine's new home online.The site's aim is to both translate the vivid design and storytelling of Businessweek to digital and fill a "conversation gap," according to Josh Topolsky, editor-Bloomberg Digital and chief digital content officer. "Bloomberg News will do a killer breaking news story," Mr. Topolsky said. "Businessweek might do a big feature around that or some pieces of that story. But in between, all week long, there are conversations happening.""We're trying to take the vibe of Businessweek and take it to a space that's minute-to-minute," he added. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-12-11 00:00:00 UTC ]
News tagged with: #attract audiences #big feature

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Lakeside Book Company to Buy Phoenix Color

Lakeside Book Company, the book printing division of LSC Communications, will acquire Phoenix Color from ALJ Regional Holdings for $134.8 million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-02-07 05:00:00 UTC ]
More news stories like this | News stories tagged with: #lsc communications


Roku Adds Nielsen’s Digital Ad Ratings Audience Guarantees Ahead of Upfront

When Roku and Nielsen struck a strategic alliance last March, users of connected TV's most popular platform were promised a major advertising upgrade. Roku, whose platform now has 56.4 million active accounts, is adding Nielsen's Digital Ad Ratings audience guarantees to its ad platform OneView,... Continue reading at AdWeek

[ AdWeek | 2022-02-01 14:00:00 UTC ]
More news stories like this | News stories tagged with: #popular platform #strategic alliance #connected tv #nielsen


Hitting the Books: The decades-long fight to bring live television to deaf audiences

The Silent Era of cinema was perhaps its most equitable with both hearing and hearing-impaired viewers able to enjoy productions alongside one another, but with the advent of "talkies," deaf and hard-of-hearing American's found themselves largely excluded from this new dominant entertainment... Continue reading at Engadget

[ Engadget | 2022-01-29 16:30:45 UTC ]
More news stories like this | News stories tagged with: #public affairs #important step #super bowl #tv shows #fairfax


Publishers report brisk business in 2021

Representatives at some of the UK’s biggest publishers have supplied data to broaden out the picture regarding their performance in the past year. Continue reading at The Bookseller

[ The Bookseller | 2022-01-29 16:11:19 UTC ]
More news stories like this | News stories tagged with: #biggest publishers


Sites of Radical Possibility: The Best of 1970s and 80s Women-Authored Science Fiction and Fantasy

A late baby-boomer, I spent my tweens and adolescence in the 1970s under the Tolkien-woven spell of heroic fantasy, immersed in the imagined worlds of Ursula K. Le Guin’s Earthsea trilogy (1968-72), Patricia A. McKillip’s Riddlemaster trilogy (1976-79), and Evangeline Walton’s Welsh-myth-remix... Continue reading at Literrary Hub

[ Literrary Hub | 2022-01-26 09:55:39 UTC ]
More news stories like this | News stories tagged with: #le guin #science fiction


The business of risk

​When I became a mother, there were several things I could not wait to share with my child. Continue reading at The Bookseller

[ The Bookseller | 2022-01-24 04:15:06 UTC ]
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Kate Clanchy ‘parts company’ with publisher after discrimination row

Author whose Orwell prize-winning Some Kids I Taught and What They Taught Me sparked online controversy last summer will no longer be published by Pan Macmillan Kate Clanchy and her publisher Pan Macmillan will no longer be working together, and distribution of all of her titles is to cease,... Continue reading at The Guardian

[ The Guardian | 2022-01-20 12:43:07 UTC ]
More news stories like this | News stories tagged with: #widespread criticism #racial tropes #ableist descriptions #autistic students #pan macmillan


Recurrent Ventures’ Refurbished Outdoor Titles See 70% Audience Growth

Two legacy titles that the venture equity firm Recurrent Ventures purchased from Bonnier Corp. in October 2020, Field & Stream and Outdoor Life, have seen audience, revenue and staff growth since their acquisition, making a positive case for private equity-backed media. Year over year... Continue reading at AdWeek

[ AdWeek | 2022-01-20 11:26:48 UTC ]
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Pan Macmillan ceases distribution of Clanchy's books as pair part company

Pan Macmillan and author Kate Clanchy have parted company “by mutual consent”, with the publisher reverting the rights and ceasing distribution of all her work following criticism of Some Kids I Taught and What They Taught Me. Continue reading at The Bookseller

[ The Bookseller | 2022-01-20 09:10:15 UTC ]
More news stories like this | News stories tagged with: #pan macmillan #macmillan


Historic England's Hudson sets up own publishing company

John Hudson, formerly head of publishing at Historic England, has set up his own publishing company, focused on architectural and landscape history. Continue reading at The Bookseller

[ The Bookseller | 2022-01-18 22:49:15 UTC ]
More news stories like this | News stories tagged with: #historic england


Pearson profits set to rise 33% as Bird repositions business

Pearson has seen full-year group sales up 8% in 2021 with profits expected to boom by a third, the company revealed in a trading update. Continue reading at The Bookseller

[ The Bookseller | 2022-01-18 18:17:49 UTC ]
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News Publisher Grid Aims to Differentiate Itself Through Its Interconnected Approach

Digital news publisher Grid debuted Wednesday with a series of stories, such as its intersectional report on the misinformation surrounding Covid vaccines and pregnancy, that reflect the multidisciplinary approach that it hopes to make its signature. Its launch comes amidst an explosion of new... Continue reading at AdWeek

[ AdWeek | 2022-01-13 15:27:57 UTC ]
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HarperCollins snaps up authorised biography of Indian business leader Tata

HarperCollins has snapped up the rights to the authorised biography of business leader Ratan Tata by Thomas Mathew. Continue reading at The Bookseller

[ The Bookseller | 2022-01-10 03:56:03 UTC ]
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Revenues up £1.3m at Roald Dahl Story Company before Netflix deal earned £370m

The Roald Dahl Story Company, which manages the rights to the authors characters and stories, made £27.1m in the year to December 2020, up £1.3m from £25.8m in 2019, before its 2021 acquisition by Netflix earned the estate £370m. Continue reading at The Bookseller

[ The Bookseller | 2022-01-09 17:39:30 UTC ]
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Carl Bernstein’s Eulogy for the Newspaper Business

Bernstein’s memoir “Chasing History” is a personal and affectionate look at the past, when journalism was thriving. Continue reading at The New York Times

[ The New York Times | 2022-01-07 20:51:59 UTC ]
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Barnes & Noble Unveils Union Square & Company

Approximately one year after Barnes & Noble CEO James Daunt tapped Emily Meehan to reinvent the retailer’s publishing operation, Meehan has unveiled a new name for the company and a host of new initiatives. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-01-07 05:00:00 UTC ]
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New York Times to buy subscription sports site the Athletic for $550m

Acquisition of 2016 startup and its 1.2 million subscribers puts newspaper on target for 10 million paid subscriptions The New York Times has agreed to buy subscription-based sports site the Athletic for $550m (£400m) in cash, as the 170-year-old newspaper adds more digital content to grab... Continue reading at The Guardian

[ The Guardian | 2022-01-06 23:27:19 UTC ]
More news stories like this | News stories tagged with: #digital content


The New York Times is buying subscription-based sports site The Athletic

The Athletic, which quickly came to prominence for publishing exclusive reporting and high-quality sports journalism, is getting a new owner. As first reported by The Information, The New York Times has agreed to buy the subscription-based digital media company for $550 million. The deal is... Continue reading at Engadget

[ Engadget | 2022-01-06 17:05:15 UTC ]
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S&S scoops 'eye-opening' book on Tory Britain by Earle

Simon & Schuster UK has acquired Tory Nation: How One Party Conquered the UK by Samuel Earle. Continue reading at The Bookseller

[ The Bookseller | 2021-12-14 04:53:22 UTC ]
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How cooperative gig economy companies managed to flourish during the pandemic

‘What is the hope for gig workers who are underpaid and exploited? Cities, in a way. Cities can have a chance to intervene and actually get things done.’ In the Italian city of Bologna, bicycle couriers delivery bread, freshly baked at local bakeries, to nearby businesses every morning. The same... Continue reading at Fast Company

[ Fast Company | 2021-12-12 05:00:34 UTC ]
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