As New Bloomberg Business Site Approaches, Company Eyes Larger Audience

Bloomberg L.P. has spent the last year pouring money and resources into its media arm -- which still labors in the shadow of the terminal business that made Michael Bloomberg a billionaire -- to better attract audiences and advertisers. Now the most visible results of its work are about to emerge, executives said, starting with the roll-out of a digital mother ship called Bloomberg Business -- a website that will live at Bloomberg.com and become Bloomberg Businessweek magazine's new home online.The site's aim is to both translate the vivid design and storytelling of Businessweek to digital and fill a "conversation gap," according to Josh Topolsky, editor-Bloomberg Digital and chief digital content officer. "Bloomberg News will do a killer breaking news story," Mr. Topolsky said. "Businessweek might do a big feature around that or some pieces of that story. But in between, all week long, there are conversations happening.""We're trying to take the vibe of Businessweek and take it to a space that's minute-to-minute," he added. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-12-11 00:00:00 UTC ]
News tagged with: #attract audiences #big feature

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Sarah Vaughan | 'I am fascinated by why people are willing to put themselves in the public eye'

Sarah Vaughan returns to the corridors of Westminster in a thrilling new story of power plays. Continue reading at The Bookseller

[ The Bookseller | 2021-12-10 05:20:09 UTC ]
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Book Depot Acquires American Book Company

In a major deal in the bargain book business, Book Depot, the bargain book distributor based in Thorold, Ont., has acquired American Book Company headquartered in Knoxville, Tenn. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-12-09 05:00:00 UTC ]
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Penguin Business lands diversity guide for 'straight, white male leaders'

Penguin Business has landed a guide to diversity and inclusion aimed at "straight, white male leaders" by Suki Sandhu and Felicity Hassan. Continue reading at The Bookseller

[ The Bookseller | 2021-12-08 16:21:21 UTC ]
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‘Stories From the Malaysian Archipelago’—And Kuala Lumpur’s Book Business

As the Malaysian Book Council promotes international rights availabilities for books from its market, one publisher there talks about his company's pandemic experience. (Sponsored) The post ‘Stories From the Malaysian Archipelago’—And Kuala Lumpur’s Book Business appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-12-01 10:22:31 UTC ]
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The Way We Work: Business and Personal Finance Books 2021

Covid-19 has irrevocably redefined the phrase “office space,” and new books assess what it means for the future of employment. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-26 05:00:00 UTC ]
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Do the Right Thing: Business and Personal Finance Books 2021

It’s time for a kinder, gentler C-suite, suggest consultants and coaches in these new books on applying the Golden Rule to the bottom line. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-26 05:00:00 UTC ]
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It’s Not About the Latte: Business and Personal Finance Books 2021

New personal finance guides eschew penny-pinching admonishments in favor of empowering readers to shift their money mindsets. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-26 05:00:00 UTC ]
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The Great and Powerful Oz(zes): Business and Personal Finance Books 2021

These new books draw back the curtain to depict the individuals pulling the levers at some of the past century’s most powerful organizations. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-26 05:00:00 UTC ]
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Ellams, Sode and Benson contribute to new flipped eye anthology

Independent poetry-focused press flipped eye publishing is releasing a new poetry anthology featuring contributions from UK-based Black poets including Inua Ellams, Yomi Sode, Dzifa Benson and Nick Makoha. Continue reading at The Bookseller

[ The Bookseller | 2021-11-25 04:56:57 UTC ]
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Amazon loses physical retail VP after 14 years with the company

Cameron Janes, an Amazon veteran who has overseen Prime Video, retail and Kindle ventures left the company earlier this week. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2021-11-24 22:24:32 UTC ]
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Gardners opens sister company in France to mitigate 'frustrations' of Brexit

Wholesaler Gardners is opening a separate sister company in France to mitigate the "frustrations, paperwork, and additional costs" for European customers since the beginning of 2021 due to the changes introduced by Brexit. Continue reading at The Bookseller

[ The Bookseller | 2021-11-24 15:47:37 UTC ]
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‘In the Eye of the Wild,’ a Haunting Memoir About Life After a Bear Attack

The anthropologist Nastassja Martin has written a slender but expansive book in which she grapples with the physical and philosophical fallout of a near-death experience. Continue reading at The New York Times

[ The New York Times | 2021-11-24 10:00:04 UTC ]
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Paul Dacre appointed editor-in-chief of Daily Mail parent company

Move comes after former Daily Mail editor pulled out of the running to be next Ofcom chairmanPaul Dacre has returned to the Daily Mail publisher as editor-in-chief of the newspaper’s parent company after pulling out of the running to be the next chair of the media regulator, Ofcom.His... Continue reading at The Guardian

[ The Guardian | 2021-11-22 15:31:03 UTC ]
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Nielsen Will Measure TV Audiences For Individual Ads in C3 Overhaul

C3, TV's standard metric for commercial measurement since 2007, could be on its last legs. Nielsen said today it will create more precise Nielsen Individual Commercial Metrics, in which its audience estimates will be based on each individual ad, instead of overall commercial minutes. The switch,... Continue reading at AdWeek

[ AdWeek | 2021-11-22 14:00:00 UTC ]
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Spotify Gets Into the Audiobook Business

Looking to accelerate its expansion into the audiobook market, the Swedish audio streaming subscription service giant Spotify has agreed to acquire Ohio-based digital audiobook distributor Findaway for an undisclosed price. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-12 05:00:00 UTC ]
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Zenith wins consolidated Confused.com, Uswitch and Zoopla media business

Combined accounts worth £53m in annual billings in 2020, according to Nielsen data. Continue reading at Media Week

[ Media Week | 2021-11-03 11:07:53 UTC ]
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ICF acquires Rockville health IT company

ICF International Inc. (NASDAQ: ICFI) jumped back into the mergers and acquisitions market for the first time in almost two years Tuesday, purchasing Rockville health information technology firm Enterprise Science and Computing Inc. (ESAC) in a deal announced after market close.  Terms of the... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2021-11-02 21:52:00 UTC ]
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Polish Business Book Publisher Looks for Foreign Expansion

The focus of Poland's MT Biznes is on small companies' needs. A title the house has translated for sales in the UK has gone well. The post Polish Business Book Publisher Looks for Foreign Expansion appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-11-01 15:41:51 UTC ]
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Claire Vaye Watkins’s new novel approaches motherhood — with a torch

In “I Love You But I’ve Chosen Darkness,” a conflicted new mother abandons her child and husband. Continue reading at The Washington Post

[ The Washington Post | 2021-10-26 14:39:00 UTC ]
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Ghost book to be developed as stop-motion series by Jim Henson Company

Rebecca Green's book How To Make Friends With A Ghost (Andersen Press) is being developed by the Jim Henson company as a new stop-motion animation series for children ages five to nine years old. Continue reading at The Bookseller

[ The Bookseller | 2021-10-25 21:42:12 UTC ]
More news stories like this | News stories tagged with: #make friends