As New Bloomberg Business Site Approaches, Company Eyes Larger Audience

Bloomberg L.P. has spent the last year pouring money and resources into its media arm -- which still labors in the shadow of the terminal business that made Michael Bloomberg a billionaire -- to better attract audiences and advertisers. Now the most visible results of its work are about to emerge, executives said, starting with the roll-out of a digital mother ship called Bloomberg Business -- a website that will live at Bloomberg.com and become Bloomberg Businessweek magazine's new home online.The site's aim is to both translate the vivid design and storytelling of Businessweek to digital and fill a "conversation gap," according to Josh Topolsky, editor-Bloomberg Digital and chief digital content officer. "Bloomberg News will do a killer breaking news story," Mr. Topolsky said. "Businessweek might do a big feature around that or some pieces of that story. But in between, all week long, there are conversations happening.""We're trying to take the vibe of Businessweek and take it to a space that's minute-to-minute," he added. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-12-11 00:00:00 UTC ]
News tagged with: #attract audiences #big feature

Other Publishing stories related to: 'As New Bloomberg Business Site Approaches, Company Eyes Larger Audience'


Ingram iD Enters the Business to Consumer Space

Ingram iD is a new advertising platform designed specifically for book publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-28 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book publishers


Spotify accuses Apple of impeding its fledgling audiobook business

Spotify launched its audiobook business just last month with 300,000 titles, but is now saying that Apple is engaging in "anticompetitive" behavior that is impinging the new business, the company wrote in a blog post. It said that Apple rejected its audiobook purchasing system three times due to... Continue reading at Engadget

[ Engadget | 2022-10-26 07:02:10 UTC ]
More news stories like this | News stories tagged with: #app store #european commission #audiobook


At Frankfurt: ‘Many Different Approaches for Publishers’ to Audiobooks

Among issues discussed in audiobook market development: more business models and Spotify's entry with à la carte pricing. The post At Frankfurt: ‘Many Different Approaches for Publishers’ to Audiobooks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-10-20 23:29:00 UTC ]
More news stories like this | News stories tagged with: #audiobooks appeared #business models #audiobook


UK Execs: When Business is Booming and So Are the Costs

As the world book industry gathers in Frankfurt, UK executives share insights on today’s top publishing concerns—chief among them is cost. The post UK Execs: When Business is Booming and So Are the Costs appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-10-20 12:25:15 UTC ]
More news stories like this | News stories tagged with: #world book


Bloomberg Media Is Shutting Off Its Open-Market Programmatic Advertising

The business news publisher Bloomberg Media will stop serving open-market third-party programmatic display advertising on both its website and mobile app, beginning Jan. 1, 2023, according to chief executive officer Scott Havens. The publisher will also discontinue its use of vendors whose... Continue reading at AdWeek

[ AdWeek | 2022-10-11 09:54:39 UTC ]
More news stories like this | News stories tagged with: #bloomberg media #mobile app #news publisher


Bookselling Spotlight: Third Eye Books

We talk with Michelle Lewis and Charles Hannah, who own and operate Third Eye Books, a store in Portland, Ore., focused on anti-racism and social justice titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bookselling spotlight


Financial Times Announces a Shortlist in the £30,000 Business Book of the Year Award

The United Kingdom-based business book competition is in its 18th year. Its shortlist deals with economics, business, and politics. The post Financial Times Announces a Shortlist in the £30,000 Business Book of the Year Award appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-09-26 10:02:34 UTC ]
More news stories like this | News stories tagged with: #18th year #book of the year


Spotify takes on Amazon with a huge leap into the audiobook business

With more than 300,000 audiobook titles available to purchase a la carte, Spotify says this is ‘just the beginning.’ After taking on Apple and Pandora, Spotify appears to be setting its sights on Amazon.Read Full Story Continue reading at Fast Company

[ Fast Company | 2022-09-20 17:05:45 UTC ]
More news stories like this | News stories tagged with: #huge leap #audiobook business #audiobook


Ingram Panel Examines Health of the Book Business

Changing consumer buying patterns, labor shortages, and new ways to reach readers were among the topics discussed at a recent webinar where ABA CEO Allison Hill, Ingram's Phil Ollila, and Zando founder Molly Stern were the feature speakers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-20 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book business #labor shortages #reach readers #topics discussed #recent webinar #feature speakers


French Publishers Cheer a Court’s Order to Block a Book Piracy Site

Book piracy in France has taken a hit, with court action led by the SNE and 12 publishing companies against 'Z-Library.' The post French Publishers Cheer a Court’s Order to Block a Book Piracy Site appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-09-19 20:26:31 UTC ]
More news stories like this | News stories tagged with: #publishing companies #book piracy


A lively peek at Democratic politics, through Biden’s and Obama’s eyes

Recounting their relationship, Gabriel Debenedetti offers colorful behind-the-scenes stories and vivid details that will appeal to political obsessives. Continue reading at The Washington Post

[ The Washington Post | 2022-09-16 10:00:29 UTC ]
More news stories like this | News stories tagged with: #vivid details


The UK’s Nosy Crow Opens a US Company

The 12-year-old English powerhouse in independent children's publishing is distributed in the States by Hachette Book Group. The post The UK’s Nosy Crow Opens a US Company appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-09-15 00:53:36 UTC ]
More news stories like this | News stories tagged with: #independent children #children's publishing


Dungeons & Dragons: How the company behind the iconic game lost its way

In ‘Slaying the Dragon,’ Ben Riggs chronicles the rise and fall of the company behind the granddaddy of role-playing games Continue reading at The Washington Post

[ The Washington Post | 2022-08-26 12:00:00 UTC ]
More news stories like this | News stories tagged with: #dungeons dragons


Frankfurt 2022: Translation, Live Audiences, Inclusivity

At Frankfurter Buchmesse this year: a trade fair supportive of free expression, diversity, and those who interpret these concepts for us. The post Frankfurt 2022: Translation, Live Audiences, Inclusivity appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-08-18 18:15:42 UTC ]
More news stories like this | News stories tagged with: #free expression #frankfurter buchmesse


Lit Agents Say S&S Acquisition Would be Bad for Business

A survey released by the Association of American Literary Agents has found that 87% of respondents oppose the acquisition of Simon & Schuster by Penguin Random House, citing, among their chief concerns, that the deal would result in “less competition” for titles and “lower advances.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-17 04:00:00 UTC ]
More news stories like this | News stories tagged with: #simon schuster #lower advances #literary agents


Media Briefing: What Axios’ sale says about the valuation of digital media companies

In this week’s Media Briefing, senior media reporter Sara Guaglione looks at what Axios's sale to Cox Enterprises signals about the current investment market for media companies. The post Media Briefing: What Axios’ sale says about the valuation of digital media companies appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2022-08-11 04:01:00 UTC ]
More news stories like this | News stories tagged with: #media briefing #media companies #digital media


Germany’s Bookwire Reorganizes Its Audiobook Approach

'Pooling our energies even more to focus on audio,' Bookwire announces a restructured unit for audiobooks and podcasting. The post Germany’s Bookwire Reorganizes Its Audiobook Approach appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-08-08 14:22:34 UTC ]
More news stories like this | News stories tagged with: #post germany #bookwire announces #audiobook


U.K.'s Gardners Launches U.S. Wholesale Company

The Little Group, the parent company of Gardners, the U.K.’s largest book wholesale and book distribution company, has launched Gardners US. The new distribution company is based in Florida and offers 200,000 titles for U.S. delivery within 3-5 days. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-07 04:00:00 UTC ]
More news stories like this | News stories tagged with: #distribution company #largest book


Too Busy for a Novel? Read These Short Stories Instead

One of the central questions I had when shaping my story collection, Proof of Me, was how to invite into it a unified feel, how to place each story to be in conversation—geographically, thematically, linearly—with what follows. I also sought for each story to stand on its own, offering a... Continue reading at Electric Literature

[ Electric Literature | 2022-08-05 11:00:00 UTC ]
More news stories like this | News stories tagged with: #story collection #electric literature #short stories


College textbook maker Pearson eyes NFTs to claim a cut of second-hand sales

NFT advocates often tout the technology's ability to grant the creator a cut of second-hand sales as one of its major attributes. Artists can earn from one of their digital creations years after first selling it. Others are looking at NFTs to earn a buck from the secondary market too, including... Continue reading at Engadget

[ Engadget | 2022-08-03 20:10:20 UTC ]
More news stories like this | News stories tagged with: #second-hand sales #nft advocates #major attributes #secondary market #analogue world #makes sense #pearson