As New Bloomberg Business Site Approaches, Company Eyes Larger Audience

Bloomberg L.P. has spent the last year pouring money and resources into its media arm -- which still labors in the shadow of the terminal business that made Michael Bloomberg a billionaire -- to better attract audiences and advertisers. Now the most visible results of its work are about to emerge, executives said, starting with the roll-out of a digital mother ship called Bloomberg Business -- a website that will live at Bloomberg.com and become Bloomberg Businessweek magazine's new home online.The site's aim is to both translate the vivid design and storytelling of Businessweek to digital and fill a "conversation gap," according to Josh Topolsky, editor-Bloomberg Digital and chief digital content officer. "Bloomberg News will do a killer breaking news story," Mr. Topolsky said. "Businessweek might do a big feature around that or some pieces of that story. But in between, all week long, there are conversations happening.""We're trying to take the vibe of Businessweek and take it to a space that's minute-to-minute," he added. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-12-11 00:00:00 UTC ]
News tagged with: #attract audiences #big feature

Other Publishing stories related to: 'As New Bloomberg Business Site Approaches, Company Eyes Larger Audience'


Poetry sales boom as Instagram and Facebook take work to new audiences

Writing and reading poems is no longer a minority pastime as verse overlaps with self-help genre and classics are revisitedIt was only last year that the Scottish poet Donna Ashworth was given a publishing contract. Now the 48-year-old has ended 2023 with five of her books in the Top 20 poetry... Continue reading at The Guardian

[ The Guardian | 2023-12-24 12:00:53 UTC ]
More news stories like this | News stories tagged with: #hardback books #publishing contract #hardback


OpenAI will pay to train its models on Business Insider and Politico articles

OpenAI will pay German publisher Axel Springer to use its news articles to train its AI models and show real-time information from Axel Springer's brands, which include Business Insider and Politico in the US and Bild and Welt in Europe, in ChatGPT’s responses. None of the companies disclosed... Continue reading at Engadget

[ Engadget | 2023-12-13 20:03:27 UTC ]
More news stories like this | News stories tagged with: #deeply committed #vox media #bbc news #striking deals #ai companies #revenue source #media business #news publisher #artificial intelligence #german publisher


B&T’s Aman Kochar Reflects on the Changes He Has Made Since Buying the Company Two Years Ago

Baker & Taylor’s Aman Kochar has embraced the wholesaler’s role as a conduit between libraries and publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-08 05:00:00 UTC ]
More news stories like this | News stories tagged with: #baker taylor #aman kochar #libraries


When Eye-Reading Just Isn’t Working

Here are some ways to keep reading when your eyes just don't want to cooperate, even if you don’t have access to audiobook versions. Continue reading at Book Riot

[ Book Riot | 2023-12-06 11:32:00 UTC ]
More news stories like this | News stories tagged with: #audiobook versions #audiobook


Amy Edmondson’s ‘Fail’ is a Win: England’s Business Book of the Year

Amy Edmondson's book on 'learning to fail' puts her at the top of the Business Book shortlist this year in London. The post Amy Edmondson’s ‘Fail’ is a Win: England’s Business Book of the Year appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-12-05 21:52:47 UTC ]
More news stories like this | News stories tagged with: #year appeared #business book #book of the year


Why AI, revenue diversification and ad spend are the defining 2024 trends for media companies

Will Barker, manager, strategic customer success, BlueConic The media and publishing industry is constantly evolving. With this, it’s often difficult to keep up with the latest trends, especially with fast-evolving technologies emerging all the time and ripple effects remaining from the global... Continue reading at Digiday

[ Digiday | 2023-12-05 15:08:37 UTC ]
More news stories like this | News stories tagged with: #media companies #revenue diversification #ad spend #constantly evolving #latest trends #global pandemic #publishing industry


Performing on Stage for an Audience of One

An excerpt from Alice Sadie Celine by Sarah Blakley-Cartwright Check out the audiobook edition of this excerpt, read by award-winning actress Chloë Sevigny, from Simon & Schuster Audio. Simon & Schuster Audio · ALICE SADIE CELINE Audiobook Excerpt – Chapter 1 AliceFRIDAY Opening night... Continue reading at Electric Literature

[ Electric Literature | 2023-11-20 12:05:00 UTC ]
More news stories like this | News stories tagged with: #audiobook edition #electric literature #audiobook


IAC and News Corp call out generative AI companies for scraping their content without compensation

During News Corp’s and IAC’s latest earnings calls, the publishers reiterated their anger toward generative AI companies scraping their content without permission or payment — and what they think the next steps will be. Continue reading at Digiday

[ Digiday | 2023-11-17 05:01:00 UTC ]
More news stories like this | News stories tagged with: #news corp


The 10 Best Indie Publishing Companies To Follow To Find Your Next Read

What are some of the best indie publishing companies to follow to find your next excellent read? One reader investigates. Continue reading at Book Riot

[ Book Riot | 2023-11-09 11:33:00 UTC ]
More news stories like this | News stories tagged with: #indie publishing


Trauma and drama: Britney Spears and the risky business of celebrity memoirs

The celebrity memoir is booming. But while such books have become part of entertainers' brand management, the focus on salacious details poses risks. Continue reading at CBC

[ CBC | 2023-10-28 08:00:00 UTC ]
More news stories like this | News stories tagged with: #britney spears #risky business #celebrity memoirs #celebrity memoir #memoir


Looking Through Gandhi's Eyes

Perry Garfinkel, author of 'Becoming Gandhi: Living the Mahatma's 6 Moral Truths in Immoral Times,' (Sounds True, Jan. 2024), examines the moral choices of Ghandi and how readers can emulate him on a personal scale. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-25 04:00:00 UTC ]
More news stories like this |


Why executives at Esports Business Summit are (still) bullish on competitive gaming

In the lead-up to this year's Esports Business and Gaming Summit, the event's organizers polled 112 North American gaming and esports executives about their thoughts on the industry’s current trajectory, representing a cross-section of executives in sectors including broadcasting and media,... Continue reading at Digiday

[ Digiday | 2023-10-24 04:01:00 UTC ]
More news stories like this | News stories tagged with: #competitive gaming #current trajectory #game developers #scholastic


How Simon & Schuster’s Sale to KKR Could Affect the Company

Simon & Schuster may not have been merged with Penguin Random House, but that doesn’t mean KKR’s acquisition of it is without cons. Continue reading at Book Riot

[ Book Riot | 2023-10-18 10:33:00 UTC ]
More news stories like this | News stories tagged with: #simon schuster


8 Comic Book Cover Art Collections to Please Your Eyes

Sometimes, comics covers do such a spectacular job that they deserve a whole book to themselves. That's where these books come in. Continue reading at Book Riot

[ Book Riot | 2023-10-13 10:30:00 UTC ]
More news stories like this | News stories tagged with: #comic book


Capen Publishing Buys Six Imprints from Southwestern Family of Companies

Capen Publishing Company has acquired the Favorite Recipes Press, Quail Ridge Press, Beckon Books, Blue Sneaker Press, Greenwich Publishing, and Historic Hospitality Books imprints from Southwestern Family of Companies. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-11 04:00:00 UTC ]
More news stories like this |


Spotify CEO Daniel Ek explains the company’s new audiobook subscription plan

Ek blames Apple for holding back his company’s first foray into audiobooks and confirms his company is in talks with Google about in-app purchases. Spotify is doubling down on audiobooks: Paying subscribers of the music service will now have access to up to 15 hours of audiobook listening as... Continue reading at Fast Company

[ Fast Company | 2023-10-03 16:30:00 UTC ]
More news stories like this | News stories tagged with: #in-app purchases #paying subscribers #music service #audiobook listening #audiobook


Bloomberg Media Restructures Sales Team to Streamline Events, Integrated Marketing

Business and financial news publisher Bloomberg Media is restructuring its sales and marketing divisions around industries like tech, finance, auto, luxury and consultancy, rather than geography, to streamline operations and strengthen its appeal to advertisers, according to chief revenue... Continue reading at AdWeek

[ AdWeek | 2023-09-28 10:30:00 UTC ]
More news stories like this | News stories tagged with: #integrated marketing #streamline operations #news publisher


Lit Agent Landscape Diversifies Some as Anxieties over Book Business Grow

The results of this year's Association of American Literary Agents biannual membership survey indicate that the agency sector of the book business is diversifying, but is still predominantly white, and issues including burnout and unequal pay remain. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-28 04:00:00 UTC ]
More news stories like this | News stories tagged with: #predominantly white #literary agents #book business


Book Business Applauds Government Lawsuit Against Amazon

"What took so long?" That was the prevailing sentiment among many industry members upon hearing the news that the FTC had filed an antitrust lawsuit against the nation's largest e-tailer and dominant bookseller. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-27 04:00:00 UTC ]
More news stories like this | News stories tagged with: #industry members #antitrust lawsuit