As New Bloomberg Business Site Approaches, Company Eyes Larger Audience

Bloomberg L.P. has spent the last year pouring money and resources into its media arm -- which still labors in the shadow of the terminal business that made Michael Bloomberg a billionaire -- to better attract audiences and advertisers. Now the most visible results of its work are about to emerge, executives said, starting with the roll-out of a digital mother ship called Bloomberg Business -- a website that will live at Bloomberg.com and become Bloomberg Businessweek magazine's new home online.The site's aim is to both translate the vivid design and storytelling of Businessweek to digital and fill a "conversation gap," according to Josh Topolsky, editor-Bloomberg Digital and chief digital content officer. "Bloomberg News will do a killer breaking news story," Mr. Topolsky said. "Businessweek might do a big feature around that or some pieces of that story. But in between, all week long, there are conversations happening.""We're trying to take the vibe of Businessweek and take it to a space that's minute-to-minute," he added. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-12-11 00:00:00 UTC ]
News tagged with: #attract audiences #big feature

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Margaret Atwood, James Patterson and Suzanne Collins are among thousands of writers endorsing an open letter from the Authors Guild urging AI companies to obtain permission before incorporating copyrighted work into their technologies. ... Continue reading at CBC

[ CBC | 2023-07-18 21:52:26 UTC ]
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James Patterson, Margaret Atwood among thousands of writers urging AI companies to honor copyrights

James Patterson, Suzanne Collins and Margaret Atwood are among thousands of writers endorsing an open letter from the Authors Guild urging AI companies to obtain permission before incorporating copyrighted work into their technologies Continue reading at ABC News

[ ABC News | 2023-07-18 20:54:45 UTC ]
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After Cutting Open-Market Programmatic, Bloomberg Media Sees Efficiency Gains, Revenue Losses

On Jan. 1, the privately owned business publisher Bloomberg Media shut off its open-market programmatic advertising, a move to better control its user experience and drive advertisers to reach its audience by buying directly from the company itself. Six months later, the strategy produced its... Continue reading at AdWeek

[ AdWeek | 2023-07-18 11:31:59 UTC ]
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Cormac McCarthy's fearless approach to writing

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[ The Conversation | 2023-06-16 17:42:27 UTC ]
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[ Publishers Weekly | 2023-06-15 04:00:00 UTC ]
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[ Publishers Weekly | 2023-05-25 04:00:00 UTC ]
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[ The New York Times | 2023-05-21 00:15:06 UTC ]
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The Book Business Needs to Be a Better LGBTQ Ally

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[ Publishers Weekly | 2023-04-28 04:00:00 UTC ]
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BuzzFeed News’ business model turned to dust because they were always at the whim of mercurial tech titans | James Hennessy

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[ The Guardian | 2023-04-26 03:36:53 UTC ]
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[ Media Week | 2023-04-21 14:23:32 UTC ]
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[ Publishers Weekly | 2023-04-14 04:00:00 UTC ]
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[ Publishers Weekly | 2023-04-13 04:00:00 UTC ]
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Scholastic to Integrate School Book Fairs, Clubs Businesses

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[ Publishers Weekly | 2023-04-03 04:00:00 UTC ]
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The Morning After: TikTok's parent company reportedly under FBI investigation

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[ Engadget | 2023-03-17 11:30:10 UTC ]
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