As New Bloomberg Business Site Approaches, Company Eyes Larger Audience

Bloomberg L.P. has spent the last year pouring money and resources into its media arm -- which still labors in the shadow of the terminal business that made Michael Bloomberg a billionaire -- to better attract audiences and advertisers. Now the most visible results of its work are about to emerge, executives said, starting with the roll-out of a digital mother ship called Bloomberg Business -- a website that will live at Bloomberg.com and become Bloomberg Businessweek magazine's new home online.The site's aim is to both translate the vivid design and storytelling of Businessweek to digital and fill a "conversation gap," according to Josh Topolsky, editor-Bloomberg Digital and chief digital content officer. "Bloomberg News will do a killer breaking news story," Mr. Topolsky said. "Businessweek might do a big feature around that or some pieces of that story. But in between, all week long, there are conversations happening.""We're trying to take the vibe of Businessweek and take it to a space that's minute-to-minute," he added. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-12-11 00:00:00 UTC ]
News tagged with: #attract audiences #big feature

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Little Atlantic puffin rescued on busy N.B. roadway

A lost Atlantic puffin found itself in a bit of a bind after crashing down onto a busy New Brunswick street, far from where the seabirds are supposed to be found this time of year. Continue reading at CBC

[ CBC | 2023-03-04 11:00:00 UTC ]
More news stories like this | News stories tagged with: #puffin


Face to Face: Why Houston was key to building ad tech business Direct Digital Holdings

The founders of this Houston digital media company focus on an underserved market. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2023-02-27 20:46:59 UTC ]
More news stories like this | News stories tagged with: #digital media


Hitting the Books: Meet the man who helped Microsoft break into the entertainment business

Some of us are destined to lead successful lives thanks to the circumstances of our birth. Some of us, like attorney Bruce Jackson, are destined to lead such lives in spite them. Raised in New York's Amsterdam housing projects and subjected to the daily brutalities of growing up a black man in... Continue reading at Engadget

[ Engadget | 2023-02-19 15:30:33 UTC ]
More news stories like this | News stories tagged with: #television shows #thousand miles #black culture #civil rights #bill clinton #digital media


Why SSP consolidation driven by agencies is benefiting the larger SSPs

What was once billed as software that helped publishers make money selling ads, is also now software that can help marketers make money buying ads. Continue reading at Digiday

[ Digiday | 2023-02-16 05:01:00 UTC ]
More news stories like this | News stories tagged with: #publishers make


Best remote desktop software: From casual use to business deployment

Remote-desktop software may still seem like science fiction to the family member or customer trying to overcome a computer issue, but real heads know it’s been a useful reality for a while now. Using the remote-desktop software allows you to diagnose, operate, and fix another computer over... Continue reading at PC World

[ PC World | 2023-01-09 15:30:00 UTC ]
More news stories like this | News stories tagged with: #web browser #good performance #typically run #science fiction


United Talent Agency Grows Its Literary Business

With the acquisition of the literary agency Fletcher & Company, UTA added hundreds of authors to its client roster. The deal comes amid consolidation in the entertainment industry. Continue reading at The New York Times

[ The New York Times | 2023-01-04 17:18:03 UTC ]
More news stories like this | News stories tagged with: #entertainment industry #literary agency


UTA Buys Fletcher & Company

The Hollywood talent agency is further expanding its presence in book publishing with the acquisition of the independent literary agency Fletcher & Co. After buying U.K.-based agency Curtis Brown in June 2022, the acquisition will see UTA add 12 full-time staffers to its publishing division. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-04 05:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing division #literary agency #book publishing


The 16 best books ‘Fast Company’ staffers read in 2022

Looking for a few more good reads before the new year? Here are some recommendations from the ‘Fast Company’ team. While 2021 was a banner year in book publishing, 2022 had its own remarkable moments. Travel book sales started bouncing back as people made vacation plans again, romance reached a... Continue reading at Fast Company

[ Fast Company | 2022-12-18 05:00:00 UTC ]
More news stories like this | News stories tagged with: #banner year #staffers read #good reads #fast company #book publishing #travel book


The best new business books CEOs read in 2022

As the year comes to a close, ‘Fast Company’ asked leaders which books they sought out for guidance and leadership advice. In 2022, as they faced a tight labor market and a looming economic downturn, business leaders had a lot on their minds. With the year coming to a close, Fast Company asked... Continue reading at Fast Company

[ Fast Company | 2022-12-14 07:00:00 UTC ]
More news stories like this | News stories tagged with: #business books #fast company #business leaders #bipolar disorder #memoir


In Praise of the Worker-Owned Company (OR: What to Do About Simon and Schuster)

Well, Simon & Schuster is not going to be sold, for now. A federal judge ruled in October that Penguin Random House couldn’t buy the publisher, and since then, Simon & Schuster’s parent company has decided against mounting an appeal. That said, the future of America’s third-largest... Continue reading at Literrary Hub

[ Literrary Hub | 2022-11-29 09:53:56 UTC ]
More news stories like this | News stories tagged with: #simon schuster #penguin random house


Mercer Mayer Co-Founds New Entertainment and Licensing Company

Mercer Mayer, author of 300 books including the long-running Little Critter series, has partnered with digital media developer John Sansevere to form a new company, Twelve/30. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-29 05:00:00 UTC ]
More news stories like this | News stories tagged with: #digital media


Elon Musk never cared if Twitter was a business failure – he wants a political win | Richard Seymour

The social platform’s new billionaire owner wants to rebalance information ecologies in favour of the rightWhy bother reinstating Donald Trump’s Twitter account? Twitter owner Elon Musk, having said that no such decisions would be made until a content moderation council was established, made the... Continue reading at The Guardian

[ The Guardian | 2022-11-22 14:09:26 UTC ]
More news stories like this | News stories tagged with: #social platform #kanye west #precarious position #political activist


Z-Library founders arrested after the pirated e-book site is shut down

Two Russian nationals behind the site were charged with criminal copyright infringement, wire fraud, and money laundering. On November 3, the massive pirated e-book database Z-Library disappeared from the internet, with its domains leading to a cryptic message that the website had been seized... Continue reading at Fast Company

[ Fast Company | 2022-11-17 13:20:00 UTC ]
More news stories like this | News stories tagged with: #russian nationals #wire fraud #money laundering #law enforcement #e-book


How brands are keeping audiences engaged in a competitive content world

Arthur Gerigk, senior director of product management, Google Ads Today, consumers navigate a widening variety of digital content from text to image to video — and they choose to spend their time in the experiences that feel most natural and intuitive for them. Ahead of the holiday season, Google... Continue reading at Digiday

[ Digiday | 2022-11-16 15:33:50 UTC ]
More news stories like this | News stories tagged with: #senior director #product management #holiday season #google partnered #digital content


University Press Week: A Total 158 Campus Publishing Companies

The 11th iteration of University Press Week highlights 'pressing social conversations' and 'vital scholarship,' among other things. The post University Press Week: A Total 158 Campus Publishing Companies appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-11-14 20:15:56 UTC ]
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Why media investors are saying publishing company VC funding slowdown is a good thing

The venture capital market is slowing -- and while that might be a good thing for some investors, it'll likely be more difficult for media companies to raise capital. Continue reading at Digiday

[ Digiday | 2022-11-10 05:01:00 UTC ]
More news stories like this | News stories tagged with: #good thing #media companies


Penguin Random House's Kim Shariff Discusses the Company's DEI Strategy

PRH's third annual demographics report shows that diversity among its leadership and executive teams continues to be a work in progress. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-09 05:00:00 UTC ]
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Christian Children's Book Publishers Eye Wider Market

Publishers are adding books they say are faithful to Biblical values, but not explicitly religious, leaving it to parents to draw connections. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-09 05:00:00 UTC ]
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Why Vox Media’s Eater Is Entering the Book Publishing Business

The online city guide and dining resource is partnering with Abrams on an Eater-branded series of cookbooks and city guides, which will release starting next year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-08 05:00:00 UTC ]
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Pirated e-book site Z-Library vanishes—sending college students into a panic

Here’s what’s been going on with the site—plus some alternatives for accessing free e-books. Many a desperate college student has turned to Z-Library, a site for pirated e-books, as an alternative to expensive textbooks. But on Friday, the site suddenly went dark, sending students who relied on... Continue reading at Fast Company

[ Fast Company | 2022-11-04 18:00:00 UTC ]
More news stories like this | News stories tagged with: #pirated e-books #e-book