As New Bloomberg Business Site Approaches, Company Eyes Larger Audience

Bloomberg L.P. has spent the last year pouring money and resources into its media arm -- which still labors in the shadow of the terminal business that made Michael Bloomberg a billionaire -- to better attract audiences and advertisers. Now the most visible results of its work are about to emerge, executives said, starting with the roll-out of a digital mother ship called Bloomberg Business -- a website that will live at Bloomberg.com and become Bloomberg Businessweek magazine's new home online.The site's aim is to both translate the vivid design and storytelling of Businessweek to digital and fill a "conversation gap," according to Josh Topolsky, editor-Bloomberg Digital and chief digital content officer. "Bloomberg News will do a killer breaking news story," Mr. Topolsky said. "Businessweek might do a big feature around that or some pieces of that story. But in between, all week long, there are conversations happening.""We're trying to take the vibe of Businessweek and take it to a space that's minute-to-minute," he added. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-12-11 00:00:00 UTC ]
News tagged with: #attract audiences #big feature

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A new literary prize in honor of Ursula K. Le Guin will recognize “realists of a larger reality.”

Today, on what would have been Ursula K. Le Guin’s 92nd birthday, the Ursula K. Le Guin Literary Trust announced a new annual prize in honor of the beloved writer: the Ursula K. Le Guin Prize for Fiction, which will be awarded for the first time in 2022 and come with a $25,000 cash prize. […] Continue reading at Literrary Hub

[ Literrary Hub | 2021-10-21 13:30:29 UTC ]
More news stories like this | News stories tagged with: #le guin #92nd birthday #annual prize #beloved writer #literary prize


IPG Buys U.K Distribution Company United Independent Distributors

Independent Publishers Group has acquired U.K.-based United Independent Distributors. IPG CEO Joe Matthews called the deal a “game-changing acquisition,” and one that will make IPG one of the world’s largest book distributors for indie publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-10-20 04:00:00 UTC ]
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Marvel Studios is famous for its secrecy. In a new two-volume set, the company finally opens up.

What is the origin story of the Marvel Cinematic Universe? Tara Bennett and Paul Terry got to the bottom of it. Continue reading at The Washington Post

[ The Washington Post | 2021-10-19 12:00:00 UTC ]
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Mary Kay Inc. Threatens Legal Action Over Release of Book about Company Founder

Executives at the cosmetic company Mary Kay Inc. have made repeated attempts in recent weeks to stop publication of a book about the company by Jennifer Bickel Cook, the long-time personal administrative assistant to founder Mary Kay Ash. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-10-18 04:00:00 UTC ]
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News Corp’s Andrew Bolt says his company’s climate campaign is ‘rubbish’

Commentator adds voice to backlash against Mission Zero editorial project which has been criticised by some longtime supporters of climate actionGet our free news app; get our morning email briefingThe prominent Murdoch commentator Andrew Bolt says News Corp Australia’s major editorial campaign... Continue reading at The Guardian

[ The Guardian | 2021-10-12 16:30:58 UTC ]
More news stories like this | News stories tagged with: #andrew bolt #climate action #scott morrison #australian readers #news corp


Henderson joins Vertebrate as indie expands digital business

Shona Henderson has been appointed digital products manager at Sheffield-based Vertebrate Publishing, which is expanding its digital business. Continue reading at The Bookseller

[ The Bookseller | 2021-10-12 13:33:05 UTC ]
More news stories like this | News stories tagged with: #digital business


Back In Business: 150,000 Attend New York Comic Con 2021

New York Comic Con returned to the Javits Convention October 7-11, welcoming back tens of thousands of fans to the newly expanded convention center. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-10-12 04:00:00 UTC ]
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Hamish Hamilton's Chukwu wins at Black British Business Awards

Hannah Chukwu, assistant editor at PRH imprint Hamish Hamilton, has won the Arts & Media Rising Star award at this year's Black British Business Awards.  Continue reading at The Bookseller

[ The Bookseller | 2021-10-07 21:27:46 UTC ]
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Frankfurt preps for ‘busy’ physical fair as delegates return

The Frankfurt Book Fair is preparing for up to 25,000 daily fairgoers, after a number of trade figures were convinced to attend by the eagerness of industry colleagues. Continue reading at The Bookseller

[ The Bookseller | 2021-10-01 09:29:05 UTC ]
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Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company

Trusted Media Brands just recently acquired Jukin Media. Here's a look at what its strategy looks like — and what channels are set to expand first. The post Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-09-29 04:01:00 UTC ]
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Esther Reid, Longtime 'PW' Business Manager, Dies at 68

Esther Alicia Reid, longtime business manager for Publishers Weekly, died September 26. She was 68. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-29 04:00:00 UTC ]
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Educational publishers win injunction against unlicensed e-book sites

Educational publishers Macmillan Learning, Cengage Group, Elsevier, McGraw Hill and Pearson have obtained a preliminary injunction against 60 websites that sell illegal, unlicensed copies of e-books.  Continue reading at The Bookseller

[ The Bookseller | 2021-09-28 14:17:26 UTC ]
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Educational Publishers Win Another Injunction Against Pirate Sites

The injunction is the fourth successful action in two years for the group, known as the Educational Publishers Enforcement Group, which consists of Cengage, Elsevier, Macmillan Learning, McGraw Hill and Pearson. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-28 04:00:00 UTC ]
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The 2021 Business Book of the Year Award Announces a Shortlist

Issue-driven nonfiction brings cultural and science topics into the business context in the 16th Business Book of the Year Award shortlist. The post The 2021 Business Book of the Year Award Announces a Shortlist appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-09-24 14:26:05 UTC ]
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Flipped eye bags Musariri's dystopian debut

Flipped eye has landed Only This Once Are You Immaculate, the "stunning" debut fiction novel by Zimbabwean author Blessing Musariri. Continue reading at The Bookseller

[ The Bookseller | 2021-09-23 22:23:11 UTC ]
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Bookstat chart: two's company for Osman sequel

Richard Osman’s The Man Who Died Twice (Penguin) scored the Bookstat e-book number one for the week ending 18th September, doubling up on its overall print number one—and leapfrogging Sally Rooney’s Beautiful World, Where Are You (Faber) in both charts. Continue reading at The Bookseller

[ The Bookseller | 2021-09-23 03:15:19 UTC ]
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High court rules Australian media companies can be liable for defamatory comments posted on Facebook pages

Decision rejecting appeal in Voller defamation case means companies will be likely to ban comments on more social media postsGet our free news app; get our morning email briefingSome of Australia’s biggest media companies have lost a bid in the high court to escape liability for defamatory... Continue reading at The Guardian

[ The Guardian | 2021-09-08 03:33:03 UTC ]
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In ‘The Moment,’ Andrea Constand, Bill Cosby’s courtroom accuser, tells a story larger than her own

The former pro basketball player vows to work on behalf of sexual-assault survivors despite Cosby’s release. Continue reading at The Washington Post

[ The Washington Post | 2021-09-07 10:00:00 UTC ]
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​SLA data demonstrates a mixed approach to school libraries through the pandemic

The School Library Association says many of its members were furloughed and some have been made redundant but librarians have been more essential than ever Continue reading at The Bookseller

[ The Bookseller | 2021-09-03 09:36:20 UTC ]
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Devon libraries reach new audiences with escape room experience

Charity Libraries Unlimited, which aims to bring libraries’ work to new audiences, has come up with an innovative way to reach potential readers at libraries across Devon.   Continue reading at The Bookseller

[ The Bookseller | 2021-09-02 22:53:52 UTC ]
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