As New Bloomberg Business Site Approaches, Company Eyes Larger Audience

Bloomberg L.P. has spent the last year pouring money and resources into its media arm -- which still labors in the shadow of the terminal business that made Michael Bloomberg a billionaire -- to better attract audiences and advertisers. Now the most visible results of its work are about to emerge, executives said, starting with the roll-out of a digital mother ship called Bloomberg Business -- a website that will live at Bloomberg.com and become Bloomberg Businessweek magazine's new home online.The site's aim is to both translate the vivid design and storytelling of Businessweek to digital and fill a "conversation gap," according to Josh Topolsky, editor-Bloomberg Digital and chief digital content officer. "Bloomberg News will do a killer breaking news story," Mr. Topolsky said. "Businessweek might do a big feature around that or some pieces of that story. But in between, all week long, there are conversations happening.""We're trying to take the vibe of Businessweek and take it to a space that's minute-to-minute," he added. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-12-11 00:00:00 UTC ]
News tagged with: #attract audiences #big feature

Other Publishing stories related to: 'As New Bloomberg Business Site Approaches, Company Eyes Larger Audience'


Portuguese-Language SDG Book Club: Open for Business

The Portuguese-language SDG Book Club is divided into an effort in Portugal and a sister program in Brazil, each announcing its reading list. The post Portuguese-Language SDG Book Club: Open for Business appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-06-10 14:49:12 UTC ]
More news stories like this | News stories tagged with: #business appeared #book club


LSC Book Division Now Lakeside Book Company

Six months after it acquired LSC Communications, Atlas Holdings has renamed the book division Lakeside Book Company. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-08 04:00:00 UTC ]
More news stories like this |


PRH and Waterstones resolve dispute and return to 'business as usual'

Penguin Random House and Waterstones say they have returned to “business as usual” following a dispute that saw the bookseller limit the visibility of PRH titles in its stores. Continue reading at The Bookseller

[ The Bookseller | 2021-06-04 12:14:36 UTC ]
More news stories like this | News stories tagged with: #bookseller #penguin random house


High court casts doubt on media companies’ claim of not being responsible for defamatory comments on social media posts

News Corp and Fairfax Media challenge ruling they are liable for defamatory comments on their Facebook postsThe high court has cast doubt on media companies’ claims that they are not responsible for defamatory comments on their social media posts. Fairfax Media and News Corp have taken the... Continue reading at The Guardian

[ The Guardian | 2021-05-18 07:19:27 UTC ]
More news stories like this | News stories tagged with: #media companies #fairfax media #high court #defamatory material #facebook comments #northern territory #royal commission #fairfax #news corp


Flipped Eye launches new non-fiction imprint

Flipped eye is launching a new flagship non-fiction imprint, phipl, with a collection of essays by International Dublin Literary Award-winning author José Eduardo Agualusa. Continue reading at The Bookseller

[ The Bookseller | 2021-05-15 01:14:43 UTC ]
More news stories like this | News stories tagged with: #non-fiction imprint #flipped eye #award-winning author


Elliott buys US chain Paper Source with Daunt to oversee company

Waterstones and Barnes & Noble owner Elliott Investment Management is buying the assets and operations of US stationery and gift retailer Paper Source, with James Daunt overseeing the chain. Continue reading at The Bookseller

[ The Bookseller | 2021-05-11 23:30:36 UTC ]
More news stories like this |


DK joins forces with learning company Mrs Wordsmith

DK has joined forces with Mrs Wordsmith, “the world's silliest learning company", on a range of curriculum-based publishing. Continue reading at The Bookseller

[ The Bookseller | 2021-05-11 07:16:14 UTC ]
More news stories like this | News stories tagged with: #joined forces


RBmedia Buys M-H Professional Audiobook Business

RBmedia has acquired the audiobook publishing business of McGraw-Hill Professional in a deal that adds about 400 business books to the audio publisher's list, chief content officer Troy Juliar said. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-11 04:00:00 UTC ]
More news stories like this | News stories tagged with: #mcgraw-hill professional #audio publisher #mcgraw-hill #audiobook


PRH to Be 'Remote-Friendly' Company

Penguin Random House US CEO Madeline McIntosh said the publisher hopes to begin bringing more people back to physical offices in September, but stressed that the company's guiding principle on the future of work is to be a "remote-friendly company." Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-28 04:00:00 UTC ]
More news stories like this | News stories tagged with: #publisher hopes #guiding principle #penguin random house


SPCK buys Lion Hudson's publishing business

The Society for Promoting Christian Knowledge (SPCK) is acquiring the publishing business of Lion Hudson from the AFD Group to become the UK’s largest Christian publisher.    Continue reading at The Bookseller

[ The Bookseller | 2021-04-21 20:30:24 UTC ]
More news stories like this | News stories tagged with: #lion hudson #publishing business


An Eco-Friendly Approach to Publishing: Close-up on HP Publishing Solutions

With print-on-demand technology, environmentally friendly inks, sustainable paper choices, and a global reach, HP is looking to help publishers lower their carbon footprints. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-19 04:00:00 UTC ]
More news stories like this | News stories tagged with: #print-on-demand technology #global reach


Kodansha, Your Favorite Company You’ve Never Heard Of, Now Has Its First Brand Identity

In Kodansha's century-plus of business, the publisher has introduced audiences to iconic titles like Attack on Titan, Akira, and Pretty Guardian Sailor Moon, not to mention kickstarting the careers of legendary storytellers like Haruki Murakami. But despite all its contributions to global pop... Continue reading at AdWeek

[ AdWeek | 2021-04-16 23:45:54 UTC ]
More news stories like this | News stories tagged with: #brand identity #iconic titles #haruki murakami #kodansha


Vancouver Aquarium sold to U.S. tourism company

The Vancouver Aquarium has been sold from Ocean Wise Conservation Association to Herschend Enterprises, a privately owned tourism company based in the United States. Continue reading at CBC

[ CBC | 2021-04-15 16:49:57 UTC ]
More news stories like this | News stories tagged with: #privately owned


Springer Nature Reports on 2020: ‘Sustainable Business’

In both corporate social responsibility and in content production as a major academic publisher, Springer Nature had a big 2020. The post Springer Nature Reports on 2020: ‘Sustainable Business’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-04-08 13:54:00 UTC ]
More news stories like this | News stories tagged with: #content production #springer nature


Ishiguro tops retail site Bookshop's first monthly chart

Retail website Bookshop.org has revealed its first Indie Champions list, a new monthly chart of its bestselling books, with Kazuo Ishiguro's Klara and the Sun (Faber) hitting number one in March. Continue reading at The Bookseller

[ The Bookseller | 2021-04-01 05:42:02 UTC ]
More news stories like this | News stories tagged with: #bestselling books #kazuo ishiguro


The Guardian view on the writing business: readers must ultimately benefit | Editorial

People want stories and that means cultivating a publishing ecosystem where big and small can flourishThis week both the UK’s Competition and Markets Authority and the Department of Justice in the US announced investigations into the planned $2.2bn acquisition of the publisher Simon &... Continue reading at The Guardian

[ The Guardian | 2021-03-28 17:25:47 UTC ]
More news stories like this | News stories tagged with: #bookseller survey #household names #online shopping #dragged back #bookseller #harpercollins #pan macmillan #bloomsbury #bertelsmann


Sarah Pinborough, author of ‘Behind Her Eyes,’ talks about that controversial twist

“You’re allowed to hate it,” Pinborough says of the ending of her book — and the show. Continue reading at The Washington Post

[ The Washington Post | 2021-03-26 06:00:00 UTC ]
More news stories like this | News stories tagged with: #sarah pinborough


In ‘How Beautiful We Were,’ an African village goes up against an American oil company

Imbolo Mbue’s follow-up to “Behold the Dreamers” follows a familiar desecration made wrenchingly fresh by the power of Mbue’s storytelling. Continue reading at The Washington Post

[ The Washington Post | 2021-03-16 05:42:46 UTC ]
More news stories like this | News stories tagged with: #imbolo mbue


A novel approach to IR35

Publishing has long relied on self-employed freelancers for a diverse range of roles. From editors and copywriters to illustrators and ghost-writers, the periplectic nature of creativity has long been such that impermanence is a norm. Against that context, the publishing industry faces the new... Continue reading at The Bookseller

[ The Bookseller | 2021-03-09 00:04:53 UTC ]
More news stories like this | News stories tagged with: #diverse range #publishing industry


Springboard: Watson, Little toasts 50 years in business with staunch performance in lockdown

While not celebrating its half century in exactly the manner it had planned, literary agency Watson, Little has had a solid year despite the pandemic, according to its managing director. Continue reading at The Bookseller

[ The Bookseller | 2021-03-05 06:27:31 UTC ]
More news stories like this | News stories tagged with: #half century #solid year #literary agency