As Branded Content Moves to the Forefront, Trust and Accountability Remain Key

Hearst Magazines Digital Media and Us Weekly on why success in branded content depends on more than great creative. The post As Branded Content Moves to the Forefront, Trust and Accountability Remain Key appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-03-02 00:00:00 UTC ]
News tagged with: #great creative

Other Publishing stories related to: 'As Branded Content Moves to the Forefront, Trust and Accountability Remain Key'

Condé Nast college to offer Vogue-branded fashion course

Magazine publisher Condé Nast is launching a fashion and design college in central London next year, offering foundation and masters programmes named after its magazine brands, such as Vogue and House & Garden. Continue reading at Media Week

[ Media Week | 2011-09-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #central london #magazine brands

Waterstone's moves to end promo fees

Written By: Lisa Campbell, Benedicte Page and Charlotte Williams Publication Date: Fri, 09/09/2011 - 09:00 Publishers have reacted broadly positively to Waterstone's requests for a higher flat rate discount on books in return for a scrapping of major promotion charges, calling the system... Continue reading at The Bookseller

[ The Bookseller | 2011-09-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #indie publishers #lisa campbell #benedicte page

Thirty-Four Percent of Content Apps Downloaded in Last 30 Days Were Paid

As publishers spend more time and money on developing apps to deliver their digital content, audience demographics detailing app interaction are beginning to show how these efforts are panning out. According to a recent study from Gfk MRI, app users who install fewer apps are more likely to... Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #developing apps #app users #digital content #recent study #gfk mri

UK content producers to focus on data and audience profiling

Audience profiling and driving content across mobile platforms will be the main focus of the UK publishing industry over the next 12 months, according to a new survey. Continue reading at Media Week

[ Media Week | 2011-09-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #main focus #mobile platforms

Random House Moving to Digital Catalogues in 2012

Random House is the latest publisher to replace paper catalogues with digital editions. Random will begin the transition with its Random House Children's Books division's summer 2012 list which reps will start selling in January. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-09-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #random house #digital catalogues #latest publisher #digital editions #books division #start selling

MoM's Moore moves to Virgin

Written By: Charlotte Williams Publication Date: Wed, 07/09/2011 - 08:52 Virgin Books has appointed Kate Moore, currently Michael O'Mara commissioning editor, to the role of editorial director. Moore, who commissioned titles such as John Barrowman's Anything Goes and I Am What I Am at MoM,... Continue reading at The Bookseller

[ The Bookseller | 2011-09-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #moore moves

Martha Stewart Brand Subscriptions Available In App Store

Apple’s App Store has added another product to its portfolio—Martha Steward Living Omnimedia, Inc. announced the launch of a digital subscription plan for the iPad editions of both Martha Stewart Living and Everyday Food magazines. Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #app store #ipad editions

Roberts moves to Bloomsbury from Virago

Written By: Charlotte Williams Publication Date: Fri, 02/09/2011 - 10:13 French author Michele Roberts has moved to Bloomsbury from Virago for her next book, Ignorance. Alexandra Pringle acquired world English rights in a one-book deal through Ayesha Karim at Aitken Alexander. Bloomsbury will... Continue reading at The Bookseller

[ The Bookseller | 2011-09-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #roberts moves #one-book deal #aitken alexander #publish simultaneously

Hubert Burda to market German titles to UK brands

International magazine publisher Hubert Burda Media has opened a central marketing office in London to promote its German titles to UK-based advertisers. Continue reading at Media Week

[ Media Week | 2011-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hubert burda #german titles

Turnit Offers Free Digital Newsstand--And Says It Will Remain Free

Evolusent Inc.--owner of Lifestyle Magazine as well as several different companies offering new media content and commerce services--is beta testing Turnit, a free digital newsstand for magazine publishers. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lifestyle magazine #media content #magazine publishers

Rayner moves to Transworld

Publication Date: Wed, 24/08/2011 - 09:21 Rachel Rayner is to move from HarperCollins to Transworld, taking up the role of commissioning editor, crime and thrillers. Rayner will report to Sarah Adams, publishing director, crime and thrillers. Rayner began her publishing career at Ebury before... Continue reading at The Bookseller

[ The Bookseller | 2011-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing career #fourth estate #thriller list #mark mills

Chamberlain moves to Pan Mac

Written By: Katie Allen Publication Date: Tue, 23/08/2011 - 08:27 The Midwife's Confession author Diane Chamberlain is to move from Mira to Pan Macmillan in a three-book deal. Pan Macmillan publishing director Wayne Brookes acquired UK and Commonwealth rights from Angharad Kowal at Writers... Continue reading at The Bookseller

[ The Bookseller | 2011-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pan mac #pan macmillan #three-book deal #angharad kowal #st martin

Female-Focused Glam Media Moves Into Mobile

Ad network and online publisher Glam Media says it has built a monthly audience of 200 million visitors worldwide, and now it's looking to grow by tackling the mobile market. CEO Samir Arora said he's ready to take on Apple and Google in the process. Glam is best known as a company targeting... Continue reading at AdWeek

[ AdWeek | 2011-08-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brand advertising #big names #publishing partners #annual revenue

Hachette moves to plug £36m pension deficit

Written By: Charlotte Williams Publication Date: Mon, 15/08/2011 - 10:26 Hachette UK is trying to close a pension deficit gap of about £36m, closing its two final salary pension schemes to new accruals next month but denying suggestions this move could lead to an exodus of staff. read more Continue reading at The Bookseller

[ The Bookseller | 2011-08-15 00:00:00 UTC ]
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Parenting.com and TODAY.com Partner in Cross-Branding Strategy

Bonnier’s Parenting website announced its partnership with the TODAY show’s website; offering Parenting.com and Today.com users a wider breadth of content, and advertisers a greater reach for their campaigns. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-11 00:00:00 UTC ]
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From "Most Effective Digital Mag Brands" to "7 Magazine Web Sites That Suck"

Media research firm Affinity LLC has issued its latest American Magazine Study, which ranks 170 digital magazine brands on attributes ranging from "Most Trusted" to "Most "Useful" and "Most Entertaining." Rankings are based on the percent of a magazine's digital audience that cites the brand as... Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital audience

Total Media wins account for the Folio Society

The Folio Society has awarded its media account to Total Media, as the 64-year-old publisher tries to overcome the market challenges presented by ebooks. Continue reading at Media Week

[ Media Week | 2011-08-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #folio society

Schofield Brands, Employees In Limbo Following Shutdown

Former Schofield Media employees are still wondering if there is a chance that select brands may be revived after the company shut down last week as a result of lender Wells Fargo pulling financing. Continue reading at Folio Magazine

[ Folio Magazine | 2011-07-28 00:00:00 UTC ]
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