As Branded Content Moves to the Forefront, Trust and Accountability Remain Key

Hearst Magazines Digital Media and Us Weekly on why success in branded content depends on more than great creative. The post As Branded Content Moves to the Forefront, Trust and Accountability Remain Key appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-03-02 00:00:00 UTC ]
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Other Publishing stories related to: 'As Branded Content Moves to the Forefront, Trust and Accountability Remain Key'

Barnsley: Amazon and WHS key performers for HC

Written By: Graeme Neill Publication Date: Thu, 03/11/2011 - 16:14 Amazon and W H Smith are HarperCollins' strongest players in bookselling, its c.e.o. has claimed. Victoria Barnsley was speaking after the publisher's parent NewsCorp reported its third quarter results, for the three months to... Continue reading at The Bookseller

[ The Bookseller | 2011-11-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #victoria barnsley #quarter results #30th september

10 Essential Content Tools

New York - We asked them for five, and they gave us ten. At the 2011 FOLIO: Show today, Golf Digest associate editor Ashley Mayo and Summit Business Media group editorial director James Green shared some of the best content tools to manage workflow. Here’s what made the cut for social media,... Continue reading at Folio Magazine

[ Folio Magazine | 2011-11-03 00:00:00 UTC ]
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Suffolk proposes charitable trust model for libraries

Written By: Benedicte Page Publication Date: Tue, 01/11/2011 - 09:25 Suffolk County Council is proposing setting up a charitable trust to run its 44 libraries. read more Continue reading at The Bookseller

[ The Bookseller | 2011-11-01 00:00:00 UTC ]
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Moving Quickly At Bettie Youngs Books

When talking business with Bettie Youngs, publisher of Bettie Youngs Books, you’ll quickly get an idea of the scale of her ambition, as you’ll hear a lot of numbers. She wrote her first book in graduate school and has since authored 36 books, and now, at BYBooks, seven of her company’s last 12... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #moving quickly #graduate school #amazing adventures

Hearst sales appointments 'will create more joined-up brands'

The first stage of Hearst Magazines UK's commercial restructure marks a move towards creating more joined-up brands, group commercial director Matt Salmon has claimed. Continue reading at Media Week

[ Media Week | 2011-10-25 00:00:00 UTC ]
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Seven Paid Content Myths

At the ABM Executive Forum in Chicago today, executives from all facets of the b-to-b world are on hand to discuss what's top of mind for the majority (if not the entirety) of the industry: monetizing content. Part of the discussion included lessons learned from the consumer side of the business. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #monetizing content

E-tailers, E-books Move Ahead

Online retailers continued to increase their market share of book purchases in the second quarter of 2011, according to the latest data from Bowker’s PubTrack Consumer service. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-10-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #market share #book purchases

Condé Nast Partners with HP for Print-On-Demand Content

Pilot program will allow direct-to-home printer access for some branded content. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pilot program #branded content

Content Marketing Has Arrived. Should Publishers Be Worried?

September 6th was a coming out party for content marketing. Over 600 marketing professionals came together in Cleveland from 18 different countries for Content Marketing World to learn how to create and grow their own publishing and storytelling platforms. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content marketing

Roth on Wellcome Trust shortlist

Written By: Katie Allen Publication Date: Thu, 06/10/2011 - 08:45 Philip Roth’s tale of a polio epidemic has been shortlisted for the £25,000 Wellcome Trust Book Prize, with a six-strong shortlist that sees four novels in the running. read more Continue reading at The Bookseller

[ The Bookseller | 2011-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #six-strong shortlist

'The Book Show' moves to primetime

Written By: Graeme Neill Publication Date: Tue, 04/10/2011 - 10:10 Sky Arts is moving "The Book Show" to a new primetime slot on Thursdays when it returns for a fifth series next week. The show, presented by Mariella Frostrup, will be broadcast at 8pm and opens with four episodes from the... Continue reading at The Bookseller

[ The Bookseller | 2011-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book show #mariella frostrup #author interviews

Galaxy Book Awards moves date and venue

Written By: Charlotte Williams Publication Date: Mon, 03/10/2011 - 17:23 The 2011 Galaxy National Book Awards will take place on 4th November, rather than 9th, with the Mandarin Oriental Hotel in Knightsbridge announced as the location. Agile Marketing m.d. Alastair Giles said: "It's mainly a... Continue reading at The Bookseller

[ The Bookseller | 2011-10-03 00:00:00 UTC ]
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Study Shows Only 38.4 Percent of Digital Media Users Engage with Mag Content

As publishers prep for the next big tablet hope (Amazon is set to release its much-awaited tablet device on Wednesday), a new survey released from global business advisory firm FTI Consulting, Inc. details how digital media users (including tablet users and non-tablet users) are engaging with... Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #study shows

Hot Key hires two from Hodder

Written By: Charlotte Williams Publication Date: Tue, 27/09/2011 - 15:12 Hot Key Books, Sarah Odedina's new children's publishing company, has hired two publishers from Hodder to its editorial team. Emily Thomas and Sara O'Connor, previously Hodder YA fiction publisher and senior editorial... Continue reading at The Bookseller

[ The Bookseller | 2011-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sarah odedina #editorial team

Turpin moves from L,B to Angry Robot

Written By: Charlotte Williams Publication Date: Mon, 26/09/2011 - 11:48 Angry Robot has appointed Little, Brown online marketing manager Darren Turpin to the role of marketing and digital manager. Turpin will join the company on 7th November and report directly to Marc Gascoigne, publishing... Continue reading at The Bookseller

[ The Bookseller | 2011-09-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #angry robot #digital manager #7th november #report directly #science fiction #fantasy imprint #digital initiatives

Women's brands hard hit by downturn

Written By: Benedicte Page, Felicity Wood and Philip Stone Publication Date: Fri, 23/09/2011 - 10:15 A squeeze on consumer spending in supermarkets and the migration to digital are being blamed for the spectacular falls in sales suffered by many of the UK’s biggest commercial women’s novelists... Continue reading at The Bookseller

[ The Bookseller | 2011-09-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marian keyes #jodi picoult #veronica henry #maeve binchy #harriet evans #jill mansell #lesley pearse

Marian Keyes to write cookery for MJ spring list

Written By: Charlotte Williams Publication Date: Fri, 23/09/2011 - 08:35 Marian Keyes is writing a cookery title for Michael Joseph, as the imprint ramps up its spring food publishing list next year by releasing one title every month during the first half of 2012. read more Continue reading at The Bookseller

[ The Bookseller | 2011-09-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cookery title #marian keyes #michael joseph

Condé Nast Publisher Moves: Kremins to Condé Nast Traveler, Myers to Brides, Bloom to Lucky

This story appears first on FOLIO: sister publication, minonline. Today (Sept. 16), Condé Nast CEO Chuck Townsend and president Bob Sauerberg announced the shuffling of these executives: Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sister publication

Social Networks, Blogs Account For Πof Time Americans Spend on Web

It appears social media is no longer a trend among internet users, but a convention. In a new report from Nielsen, social media behavior among Americans is tracked, demonstrating how much pull social media actually has among web surfers. Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social networks #internet users

Odedina's Hot Key for Christmas launch

Written By: Caroline Horn Publication Date: Fri, 16/09/2011 - 08:20 Bonnier's new publishing initiative, headed by former Bloomsbury Group editor-in-chief Sarah Odedina, will be called Hot Key Books, and aims to have its first books published in time for the Christmas market. Odedina, who is... Continue reading at The Bookseller

[ The Bookseller | 2011-09-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing initiative #hot key #christmas market #acquiring titles #marketing director