Hearst Magazines Digital Media and Us Weekly on why success in branded content depends on more than great creative. The post As Branded Content Moves to the Forefront, Trust and Accountability Remain Key appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-03-02 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 28/07/2011 - 11:36 Little, Brown and Abacus has appointed Clare Smith, currently HarperPress publishing director, to the role of publishing director fiction, Little, Brown and Abacus. Smith will begin on 19th September, reporting to Richard... Continue reading at The Bookseller
[ The Bookseller | 2011-07-28 00:00:00 UTC ]
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#19th september
#richard beswick
Written By: Benedicte Page Publication Date: Fri, 29/07/2011 - 09:20 Macmillan has walked away from its education business in east and west Africa, and is understood to have put all its education publishing companies and interests across the continent (other than in Botswana) on the block.... Continue reading at The Bookseller
[ The Bookseller | 2011-07-28 00:00:00 UTC ]
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#macmillan education
#west africa
#education business
#civil settlement
#fraud office
Glam Media built a big collection of online blogs aimed at women on the premise that by serving up high-quality content, it could appeal to brand advertisers who have shunned lower cost ad networks. The company appears to have had the right idea; launched in 2005, it now claims some 2,500... Continue reading at AdWeek
[ AdWeek | 2011-07-14 00:00:00 UTC ]
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#big change
Dan Costa is now senior VP of content for Ziff Davis and editor-in-chief for PC Mag, harnessing his 17 years in technology journalism. Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-12 00:00:00 UTC ]
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#senior vp
#ziff davis
In the meat grinder of digital content, search results, link journalism and aggregators can often blur the origins of a story, let alone the identity of the author behind it. Now Google is launching a program that highlights the people creating the content in search results. Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-05 00:00:00 UTC ]
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#digital content
#search results
Written By: Graeme Neill Publication Date: Wed, 29/06/2011 - 09:21 The literary agency representing Barack Obama has become the latest to move into ebook publishing but stresses it is not trying to compete with publishers. read more Continue reading at The Bookseller
[ The Bookseller | 2011-06-29 00:00:00 UTC ]
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#ebook publishing
Bonnier announced that Sean Holzman is now its chief brand development officer, a newly created role in the company. Holzman comes from Source Interlink Media, where he acted as president of the enterprise division. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-28 00:00:00 UTC ]
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#bonnier announced
#sean holzman
Written By: Charlotte Williams Publication Date: Thu, 16/06/2011 - 09:03 Cornerstone has appointed Selina Walker, currently publishing director of Transworld's crime and thriller list, to the role of publisher for Century and Arrow. Walker will begin her role in mid-July, following 11 years... Continue reading at The Bookseller
[ The Bookseller | 2011-06-16 00:00:00 UTC ]
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#thriller list
#kate elton
Written By: Charlotte Williams Publication Date: Wed, 15/06/2011 - 12:33 Alan Sutton has resigned as chief executive of Amberley Publishing and is "no longer involved" with the company. In a statement, former chief operating officer Alan Mabley said: "On 11th May 2011, Alan Sutton resigned as... Continue reading at The Bookseller
[ The Bookseller | 2011-06-15 00:00:00 UTC ]
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#amberley publishing
Written By: Lisa Campbell Publication Date: Tue, 14/06/2011 - 08:55 Tesco has revealed overall UK non-food growth is "still negative" in its first quarter results this morning (14th June). The supermarket chain has seen its like-for-like sales excluding petrol increase by 1% in the UK in the... Continue reading at The Bookseller
[ The Bookseller | 2011-06-14 00:00:00 UTC ]
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#quarter results
#supermarket chain
WS Publishing Group, formerly known as Wedding Solutions Publishing, is moving to Perseus Distribution for sales and distribution in the U.S. and Canada as of July 1. Best known for its wedding planning and wedding related books, WS Publishing also publishes in the categories of baby and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-06-13 00:00:00 UTC ]
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Written By: Gayle Feldman Publication Date: Fri, 03/06/2011 - 08:50 Like much of our world, BEA has shrunk but also expanded. read more Continue reading at The Bookseller
[ The Bookseller | 2011-06-03 00:00:00 UTC ]
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#big ideas
#global brands
Written By: Lisa Campbell Publication Date: Thu, 02/06/2011 - 07:50 Borders stores in Australia will cease to exist in two weeks as the remaining stores were given their final death knell yesterday when administrators announced no buyer could be found. read more Continue reading at The Bookseller
[ The Bookseller | 2011-06-02 00:00:00 UTC ]
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The last nine Borders stores in Australia will close after no buyers could be found for the bookseller chain, the administrator said today. Continue reading at The Sydney Morning Herald
[ The Sydney Morning Herald | 2011-06-02 00:00:00 UTC ]
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#borders stores
Written By: Charlotte Williams Publication Date: Fri, 27/05/2011 - 10:46 Preface has acquired an inside account of the Falklands War, written by Harry Benson who took part in the conflict as a 21-year-old Royal Navy commando helicopter pilot. Scram!: The Untold Story of the Helicopter War in... Continue reading at The Bookseller
[ The Bookseller | 2011-05-27 00:00:00 UTC ]
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#falklands war
#inside account
#untold story
#30th anniversary
#2nd april
Written By: Caroline Horn Publication Date: Fri, 27/05/2011 - 09:01 A new Ofsted report into the teaching of English, "Excellence in English", has highlighted schools' investment in books, home reading, book borrowing from the school library and events such as book fairs and storytelling... Continue reading at The Bookseller
[ The Bookseller | 2011-05-27 00:00:00 UTC ]
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#school library
#book fairs
Andy Sareyan, chief brand officer and executive vice president of consumer brands with Meredith Corp., has left the company. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-24 00:00:00 UTC ]
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#meredith corp
#andy sareyan
#consumer brands
Written By: Gayle Feldman Publication Date: Tue, 24/05/2011 - 09:41 Responses to Amazon.com's hire of Laurence Kirshbaum as publisher have varied from worried to fear of a "dampening" effect on competition among delegates at the BEA conference. Word that started to spread Sunday night was... Continue reading at The Bookseller
[ The Bookseller | 2011-05-24 00:00:00 UTC ]
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#laurence kirshbaum
#publishing operation
Written By: Bookseller Staff Publication Date: Mon, 16/05/2011 - 09:10 Bidders for Waterstone's have a reported two weeks to express a formal interest in the chain, as parent HMV Group said it was in "advanced discussions" over a sale. read more Continue reading at The Bookseller
[ The Bookseller | 2011-05-16 00:00:00 UTC ]
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#advanced discussions
Written By: Charlotte Williams Publication Date: Thu, 12/05/2011 - 09:39 Penguin Children's Division has appointed HMV group marketing director Graham Sim to the role of creative director. read more Continue reading at The Bookseller
[ The Bookseller | 2011-05-12 00:00:00 UTC ]
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#creative director