Travel plans in the Southeast U.S. were under siege again this week, as Hurricane Michael — the seventh hurricane of the Atlantic season — set its sights on the Florida panhandle. Midweek flights in the region, including at the nation’s busiest airport, Atlanta, were expected to be affected by... Continue reading at 'Los Angeles Times'
[ Los Angeles Times | 2018-10-10 00:00:00 UTC ]
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Spending on shopper marketing has grown faster than anything but digital and social media for packaged-goods players the past decade. But traditional media companies rarely get a piece of the action, which usually involves temporary price reductions or other deals along with in-store advertising... Continue reading at Advertising Age
[ Advertising Age | 2014-09-03 00:00:00 UTC ]
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It's not uncommon for libraries to offer ebooks in addition to dead-tree copies, but the newly opened Florida Polytechnic University takes its digital tome offerings a lot more seriously. The institution has decided to completely forego stocking its... Continue reading at Engadget
[ Engadget | 2014-08-26 00:00:00 UTC ]
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#offer ebooks
Longtime magazine publishing executive Sally Preston has been named North America president of Orion Capital, effective Sept. 3.She succeeds Tony Harridine, who has moved back to Australia, the company said.Ms. Preston was most recently VP-publisher at Time Inc.'s Real Simple magazine, and... Continue reading at Advertising Age
[ Advertising Age | 2014-08-22 00:00:00 UTC ]
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#publisher posts
The celebration echoes California Bookstore Day, which was held for the first time this past May. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-08-13 00:00:00 UTC ]
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The brainchild of Tiffany Razzano, founder of Wordier Than Thou, the inaugural event will include at least 30 bookstores across the state. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-12 00:00:00 UTC ]
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Quantcast is meshing consumer Web and mobile app behavior with an eye on making real-time ad buying more targeted. Its new data-reporting system, dubbed Audience Interests, is aimed at digital publishers and has recently been tested by BlogAds, the proprietor of highly trafficked... Continue reading at AdWeek
[ AdWeek | 2014-08-06 00:00:00 UTC ]
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Parents complained about Green's books 'Looking for Alaska' and 'Paper Towns,' but a school committee in Wisconsin decided not to remove 'Alaska' and 'Towns' was taken off a reading list in Florida, then restored. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-07-31 00:00:00 UTC ]
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Target wants to prove that traditional media like print and TV can drive e-commerce sales, highlighted in its new back-to-school marketing push. Target is launching a mobile app that works with the retailer’s fall print catalog to trigger sales for its Room Essentials collection, aimed at... Continue reading at AdWeek
[ AdWeek | 2014-07-22 00:00:00 UTC ]
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North Carolina Governor Pat McCrory chose self-published poet Valerie Macon without approval from the North Carolina Arts Council. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-07-16 00:00:00 UTC ]
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The idea of brands becoming publishers has been around for a couple years, as businesses have en masse created social media pages and content blogs to promote their wares. But few companies applied the concept as literally as Johnson & Johnson with its BabyCenter website, which actually... Continue reading at AdWeek
[ AdWeek | 2014-07-01 00:00:00 UTC ]
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Lincoln’s new campaign—dubbed Dream Ride—makes a big push to sell millennials on the 2015 Lincoln MKC crossover SUV with an interactive microsite, social advertising and an influencer program. The effort builds on two similar campaigns Lincoln has run in the past year that used musicians Beck... Continue reading at AdWeek
[ AdWeek | 2014-06-28 00:00:00 UTC ]
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Through its ubiquitous "like" buttons on publisher sites across the web, Facebook has long been able to watch the web surfing behavior of its 1.28 billion monthly users.Soon it will begin to use that information for ad targeting on Facebook.Facebook already enables retargeting to users who've... Continue reading at Advertising Age
[ Advertising Age | 2014-06-12 00:00:00 UTC ]
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As Lev Grossman celebrates the August release of The Magician’s Land, the final volume in his Magicians trilogy, and Deborah Harkness celebrates the July release of The Book of Life, the final volume in her All Souls trilogy, the two credit the zeitgeist, as well as the skills they honed in... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-31 00:00:00 UTC ]
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You wouldn’t think someone from old money, who boarded at Groton and went to Harvard, would drop out from that life and work as a busboy, schoolteacher, carpenter, caterer, journalist, and now a computer programmer for New York City. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
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As North Atlantic Books enters its 40th year, the Berkeley Calif., company founded by writers Richard Grossinger and Lindy Hough, finds itself with one of its bestselling books, When the Game Stands Tall: The Story of the De La Salle Spartans and Football’s Longest Winning Streak by Neil Hayes,... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
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David North has been appointed the new m.d. of Quercus. The publisher has been bought by Hodder... Continue reading at The Bookseller
[ The Bookseller | 2014-05-06 00:00:00 UTC ]
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North Yorkshire County Council is considering passing 23 of its 35 libraries to volunteers,... Continue reading at The Bookseller
[ The Bookseller | 2014-03-24 00:00:00 UTC ]
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North Korean dictators Kim Jong-Il and Kim Il-Sung were credited with writing children's books featuring thinly veiled metaphors for North Korean political theory. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-03-14 00:00:00 UTC ]
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Orion has pre-empted for “a good five-figure sum” a fictionalised account of “... Continue reading at The Bookseller
[ The Bookseller | 2014-02-21 00:00:00 UTC ]
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This year's New York International Toy Fair was characterized by steady traffic on the show floor, key customers roaming the aisles of the Javits Center, orders being written, and meetings being accomplished. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-18 00:00:00 UTC ]
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