Although magazine media got plenty of attention earlier this year due to the blockbuster deals made by Meredith and Hearst to acquire Time Inc. and Rodale, respectively, as well as the ripple effects each deal caused, the months that followed were relatively quiet. And as the expression goes, no news is good news. But for decades, August has ignited conversations in and around magazine media about the September issue. And this year has been no different. Unsurprisingly, a few different stories recently surfaced that, in predictable fashion, have written the annual eulogies for print and magazine media. The impetus for these stories arose from a report that print ad spending, among the top 50 advertisers in the U.S., fell 6.4 percent year-over-year in 2017. Further, the September fashion issues are thinner this year than last. What was a surprise, however, was the response by Linda Thomas Brooks, president and CEO of MPA, the association of magazine media. Rather than simply shrugging off the negative press, she took to LinkedIn to express her concerns with the reporting around the data. She writes: I was compelled to write, however, when a recent article so mis-used and mis-understood basic media spending and audience information that they yet again perpetuated a completely misleading narrative. I am moved to respond, not only to balance examples of blatantly one-sided thinking, but to also go on the record that bashing magazines as an industry is not only unwarranted, it... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-08-16 00:00:00 UTC ]
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Quartz appoints VP global marketing, USAToday and Salon.com editors-in-chief leave, and more... The post Hearst Magazines Appoints VP, Consumer Engagement | People on the Move – 6.15.16 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-15 00:00:00 UTC ]
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Pew Research Center reports print circulation fell an average of just two percent last year for 14 of the largest news magazines. The post News Magazines Resist Print Declines; Digital Editions Show Growth appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-15 00:00:00 UTC ]
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Following Edwards' departure, David Carey announces restructuring of Hearst Magazines to follow global strategy. The post Duncan Edwards Steps Down as CEO of Hearst Magazines International appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-15 00:00:00 UTC ]
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What medium delivers the biggest bang for the buck? A new study provides a definitive answer, at least for packaged goods, and it's probably not the one anyone expected.Magazines deliver by far the best return on ad spending when compared to TV, digital display and video, mobile and cross-media... Continue reading at Advertising Age
[ Advertising Age | 2016-06-14 00:00:00 UTC ]
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J-14 Decorate and Star-tastic Coloring Book hit newsstands July 18 with an initial run of 200,000 copies each. The post Bauer Launches New Pair of Pre-Teen Magazines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-14 00:00:00 UTC ]
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Maria Rodale, the chairwoman and chief executive of the magazine’s publishing company, said that going ad-free would reduce Prevention’s operating expenses by more than 50 percent. Continue reading at The New York Times
[ The New York Times | 2016-06-06 00:00:00 UTC ]
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Exploring print media's place in the wristwatch magazine space. The post Who Will Watch the Watch Magazines? appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-01 00:00:00 UTC ]
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Readership insights and annual award winners from the CRMA's annual conference in Denver. The post Print Ad Influence Remains Strong Among Regional Magazine Readers appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-05-24 00:00:00 UTC ]
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For magazine publishers looking to recoup lost print dollars, live events are becoming increasingly important as independent revenue streams. Over the past several years, titles like Cosmopolitan, Sports Illustrated and Essence (to name a few) have joined live event veterans like The Atlantic... Continue reading at AdWeek
[ AdWeek | 2016-05-21 00:00:00 UTC ]
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Folio:'s Top Women in Media to take center stage June 9th. The post Celebrating the Accomplishments of Female Magazine-Media Pros appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-05-20 00:00:00 UTC ]
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Grief is the Thing with Feathers by Max Porter has won the 10th International Dylan Thomas Prize, in partnership with Swansea University. Continue reading at The Bookseller
[ The Bookseller | 2016-05-15 00:00:00 UTC ]
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Magazine with 76-year history in jeopardy after funding application to Australia Council rejected, ending council’s continuous support since 1974One of Australia’s longest-running literary magazines, Meanjin, may soon be forced to shut down after being told on Thursday its application for... Continue reading at The Guardian
[ The Guardian | 2016-05-12 00:00:00 UTC ]
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Thomas Mullen has been playing with genres for a long time. He has mixed historical fiction with magical realism, played with the spy novel, and is now mixing a police procedural with a fact-based piece of historical fiction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-12 00:00:00 UTC ]
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German multi-media owner brings together titles such as Take a Break, TV Choice, Kerrang! and Q in consolidation German media giant Bauer is to merge its two UK publishing operations, bringing together titles including Take A Break, TV Choice and Grazia with Heat, Kerrang! and Q.The two... Continue reading at The Guardian
[ The Guardian | 2016-05-11 00:00:00 UTC ]
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The second International Dylan Thomas Day will feature events taking place “all over the world” including Italy, Australia, Argentina, the US and the UK. Continue reading at The Bookseller
[ The Bookseller | 2016-05-11 00:00:00 UTC ]
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HarperCollins has joined forces with lifestyle magazine Red to find a new cookery star to bring their style of African cookery to the masses. Continue reading at The Bookseller
[ The Bookseller | 2016-05-07 00:00:00 UTC ]
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Veteran Vegas media sales executive joins GreenGale Publishing. The post Kim Armenta Named Publisher of Vegas Magazine appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-05-04 00:00:00 UTC ]
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Amazon’s new Kindle Oasis e-reader has received praise from reviewers for its design and engineering, but with a price tag of £270 for the cheapest model and £330 for added 3G internet capabilities it has also been called "too expensive for the average user". Continue reading at The Bookseller
[ The Bookseller | 2016-04-29 00:00:00 UTC ]
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Kathryn Schulz and Emily Nussbaum win for Feature Writing and Criticism, respectively. The post The New Yorker Wins Two Pulitzers in a First for Magazine Media appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-04-19 00:00:00 UTC ]
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From rights on offer at the London Book Fair to digital developments in Thailand, our Spring 2016 magazine highlights rights opportunities across the globe. The post Download: Publishing Perspectives Spring 2016 Magazine appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-04-12 00:00:00 UTC ]
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