Are We Asking the Wrong Questions About Magazines? Linda Thomas Brooks Thinks So

Although magazine media got plenty of attention earlier this year due to the blockbuster deals made by Meredith and Hearst to acquire Time Inc. and Rodale, respectively, as well as the ripple effects each deal caused, the months that followed were relatively quiet. And as the expression goes, no news is good news. But for decades, August has ignited conversations in and around magazine media about the September issue. And this year has been no different. Unsurprisingly, a few different stories recently surfaced that, in predictable fashion, have written the annual eulogies for print and magazine media. The impetus for these stories arose from a report that print ad spending, among the top 50 advertisers in the U.S., fell 6.4 percent year-over-year in 2017. Further, the September fashion issues are thinner this year than last. What was a surprise, however, was the response by Linda Thomas Brooks, president and CEO of MPA, the association of magazine media. Rather than simply shrugging off the negative press, she took to LinkedIn to express her concerns with the reporting around the data. She writes: I was compelled to write, however, when a recent article so mis-used and mis-understood basic media spending and audience information that they yet again perpetuated a completely misleading narrative. I am moved to respond, not only to balance examples of blatantly one-sided thinking, but to also go on the record that bashing magazines as an industry is not only unwarranted, it... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-08-16 00:00:00 UTC ]
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Nourry questions IPA's China decision

Arnaud Nourry, chief executive of Hachette Livre, has publicly questioned the decision to allow the Publishers Association of China to become a member of the International Publishers Association (IPA), citing newspaper reports of censorship in the country. Nourry said he hoped the IPA members... Continue reading at The Bookseller

[ The Bookseller | 2016-04-11 00:00:00 UTC ]
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Jacks Thomas: A Few Words With London Book Fair’s Director

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[ Publishing Perspectives | 2016-04-06 00:00:00 UTC ]
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Nobody Wants the B Meal: PW Talks with Anna Thomas

Anna Thomas is back with a new book, 'Vegan, Vegetarian, Omnivore,' that aims to get everyone eating together at the same table, no matter what their position is on bacon or quinoa. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-06 00:00:00 UTC ]
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‘Let’s Leave Binary Thinking Behind:’ An Agnostic’s Argument for Real Faith

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[ Publishers Weekly | 2016-04-05 00:00:00 UTC ]
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Magazine Brands Well-Represented Among Webby Awards Finalists

Vice and National Geographic lead the way. The post Magazine Brands Well-Represented Among Webby Awards Finalists appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-04-05 00:00:00 UTC ]
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TLA 2016: Four Questions for ALA President-Elect Julie Todaro

Incoming ALA president Julie Todaro talks funding, Spanish-language services, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-01 00:00:00 UTC ]
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With other social platforms ‘maxed out,’ InStyle magazine focuses on Pinterest

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[ Digiday | 2016-03-25 00:00:00 UTC ]
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“Traveling” Ideas Make Regional Magazines the Place to Be Seen

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[ Folio Magazine | 2016-03-24 00:00:00 UTC ]
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Our 'intense' meeting to decide Dylan Thomas shortlist

Professor Dai Smith on how the judges for the International Dylan Thomas Prize chose this year's shortlist. Continue reading at The Bookseller

[ The Bookseller | 2016-03-23 00:00:00 UTC ]
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Porter and Sahota on shortlist for £30k Dylan Thomas Prize

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[ The Bookseller | 2016-03-22 00:00:00 UTC ]
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Questioning Gender Ratio in the Man Booker International Longlist

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[ Publishing Perspectives | 2016-03-17 00:00:00 UTC ]
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The Magazine Channel Launches Reading App

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[ Folio Magazine | 2016-03-16 00:00:00 UTC ]
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Thomas and Burridge leaving Springer Nature

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[ The Bookseller | 2016-03-11 00:00:00 UTC ]
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Four Questions for...New National Book Foundation head, Lisa Lucas

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[ Publishers Weekly | 2016-03-09 00:00:00 UTC ]
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Magazine publisher wants editor to live within half an hour of Mayfair

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[ The Guardian | 2016-03-04 00:00:00 UTC ]
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The Untold Story of How Magazine Media is Winning

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[ Folio Magazine | 2016-03-02 00:00:00 UTC ]
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Bloomberg Pursuits Magazine Adds Issues, Expands Presence on Bloomberg TV

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[ Advertising Age | 2016-03-01 00:00:00 UTC ]
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[ Crains New York | 2016-02-26 00:00:00 UTC ]
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[ Digiday | 2016-02-25 00:00:00 UTC ]
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Meredith Shuts Down More Magazine

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[ Folio Magazine | 2016-02-25 00:00:00 UTC ]
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