Are We Asking the Wrong Questions About Magazines? Linda Thomas Brooks Thinks So

Although magazine media got plenty of attention earlier this year due to the blockbuster deals made by Meredith and Hearst to acquire Time Inc. and Rodale, respectively, as well as the ripple effects each deal caused, the months that followed were relatively quiet. And as the expression goes, no news is good news. But for decades, August has ignited conversations in and around magazine media about the September issue. And this year has been no different. Unsurprisingly, a few different stories recently surfaced that, in predictable fashion, have written the annual eulogies for print and magazine media. The impetus for these stories arose from a report that print ad spending, among the top 50 advertisers in the U.S., fell 6.4 percent year-over-year in 2017. Further, the September fashion issues are thinner this year than last. What was a surprise, however, was the response by Linda Thomas Brooks, president and CEO of MPA, the association of magazine media. Rather than simply shrugging off the negative press, she took to LinkedIn to express her concerns with the reporting around the data. She writes: I was compelled to write, however, when a recent article so mis-used and mis-understood basic media spending and audience information that they yet again perpetuated a completely misleading narrative. I am moved to respond, not only to balance examples of blatantly one-sided thinking, but to also go on the record that bashing magazines as an industry is not only unwarranted, it... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-08-16 00:00:00 UTC ]
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Assessing the State of the Consumer Magazine Print Business

In the rush to the digital future, publishers have taken their eyes off the “print-ball.” The post Assessing the State of the Consumer Magazine Print Business appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-10-27 00:00:00 UTC ]
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What Logo Licensing Can Do for Magazine Publishers

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[ Folio Magazine | 2015-10-27 00:00:00 UTC ]
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Apple News arrives in the UK with 14 newspaper and magazine partners

Newsfeed aggregator included in iOS 9.1 update features content from the BBC, Telegraph, Times, Guardian, Sun and Sky NewsApple’s News app has launched in the UK with a range of publisher partners including the BBC, Telegraph, Guardian, Sun and Sky News.The Apple News app, which aims to... Continue reading at The Guardian

[ The Guardian | 2015-10-22 00:00:00 UTC ]
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Amazon Commits $10 Million to Translations, Prompting Questions

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[ Publishing Perspectives | 2015-10-19 00:00:00 UTC ]
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Download our Frankfurt 2015 Show Daily Magazines

Get the Frankfurt Show Daily magazines from Publishing Perspectives with the latest Fair news, event highlights, and international publishing trends. The post Download our Frankfurt 2015 Show Daily Magazines appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-10-19 00:00:00 UTC ]
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What did Pitchfork get right when most music magazines are losing sales?

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[ The Guardian | 2015-10-16 00:00:00 UTC ]
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Frankfurt Book Fair 2015: Hachette's Nourry on Publishing's Big Questions

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[ Publishers Weekly | 2015-10-14 00:00:00 UTC ]
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Magazines Create 'Industry-Wide' Guarantee of Print Ads' Results

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[ Advertising Age | 2015-10-13 00:00:00 UTC ]
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7 Key Questions that Will Be Answered at the The Markets: Global Publishing Summit

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[ Publishing Perspectives | 2015-10-13 00:00:00 UTC ]
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Playboy Magazine No Longer NSFW in 2016

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[ Folio Magazine | 2015-10-13 00:00:00 UTC ]
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Playboy to Drop Nudity From Its Magazine

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[ Advertising Age | 2015-10-13 00:00:00 UTC ]
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Selling Rights Into France: Oui, It’s Easier Than You Think!

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[ Publishing Perspectives | 2015-10-12 00:00:00 UTC ]
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Frankfurt Book Fair 2015: Four Questions for BISG Executive Director Mark Kuyper

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[ Publishers Weekly | 2015-10-09 00:00:00 UTC ]
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TV Guide Magazine is sold for the third time in less than 10 years to NTVB Media

TV Guide Magazine, once the unrivaled bible for television fans and a powerhouse in the publishing business, has been sold for the third time in less than 10 years. NTVB Media, the Troy, Mich., publisher of the TV listings books Channel Guide and TV Weekly, will announce Wednesday that it has... Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-10-07 00:00:00 UTC ]
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[ Folio Magazine | 2015-10-02 00:00:00 UTC ]
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Editor’s Picks: 3 Reasons Why Magazine Marketers and Audience Development Pros Need To Be at the Folio: Show

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[ Folio Magazine | 2015-09-30 00:00:00 UTC ]
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Why Self-Published Book Covers Are Better Than You Think

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[ Publishing Perspectives | 2015-09-29 00:00:00 UTC ]
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Here's the question Mark Zuckerberg asked that almost made the Indian prime minister cry

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[ Los Angeles Times | 2015-09-27 00:00:00 UTC ]
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Four Questions for...Poet Mira Gonzalez

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