Are We Asking the Wrong Questions About Magazines? Linda Thomas Brooks Thinks So

Although magazine media got plenty of attention earlier this year due to the blockbuster deals made by Meredith and Hearst to acquire Time Inc. and Rodale, respectively, as well as the ripple effects each deal caused, the months that followed were relatively quiet. And as the expression goes, no news is good news. But for decades, August has ignited conversations in and around magazine media about the September issue. And this year has been no different. Unsurprisingly, a few different stories recently surfaced that, in predictable fashion, have written the annual eulogies for print and magazine media. The impetus for these stories arose from a report that print ad spending, among the top 50 advertisers in the U.S., fell 6.4 percent year-over-year in 2017. Further, the September fashion issues are thinner this year than last. What was a surprise, however, was the response by Linda Thomas Brooks, president and CEO of MPA, the association of magazine media. Rather than simply shrugging off the negative press, she took to LinkedIn to express her concerns with the reporting around the data. She writes: I was compelled to write, however, when a recent article so mis-used and mis-understood basic media spending and audience information that they yet again perpetuated a completely misleading narrative. I am moved to respond, not only to balance examples of blatantly one-sided thinking, but to also go on the record that bashing magazines as an industry is not only unwarranted, it... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-08-16 00:00:00 UTC ]
News tagged with: #increasingly important #york mag

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Egmont appoints new magazine director

Egmont Publishing UK has hired Emma Fogden as the new editorial director of the magazines division. She replaces Sam Robinson, who left the team last month.   Fogden, who joins Egmont from content creation company Edenco, will report to Gillian Laskier, m.d. of the magazines division.   Continue reading at The Bookseller

[ The Bookseller | 2015-05-12 00:00:00 UTC ]
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Thomas moves to Orion Children’s

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[ The Bookseller | 2015-05-09 00:00:00 UTC ]
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Facebook 'Filter Bubble' Study Raises More Questions Than It Answers

Facebook has been criticized for some time for its role in creating a “filter bubble” among its users, a term that comes from a book of the same name by Eli Pariser (who went on to help create viral-content site Upworthy). Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-05-08 00:00:00 UTC ]
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All book titles should be like 'Is Gwyneth Paltrow Wrong About Everything?' | Emma Brockes

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[ The Guardian | 2015-05-07 00:00:00 UTC ]
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Four Questions for...Yellow Kite Publisher Liz Gough

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[ Publishers Weekly | 2015-05-05 00:00:00 UTC ]
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The in-flight magazine with serious literary aspirations

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[ The Guardian | 2015-05-04 00:00:00 UTC ]
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Four Questions for...Jim DeFelice

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[ Publishers Weekly | 2015-05-01 00:00:00 UTC ]
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What Two Media Outlets Think of Facebook and Its Relationship With the Industry

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[ Editor & Publisher | 2015-04-29 00:00:00 UTC ]
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Outside Magazine’s Executive Editor Explains His Move to the Business Side

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[ Folio Magazine | 2015-04-28 00:00:00 UTC ]
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Book, Magazine Sales Dipped at BAM

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[ Publishers Weekly | 2015-04-21 00:00:00 UTC ]
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Litro Magazine Presents Diversity of New Mexican Writing

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[ Publishing Perspectives | 2015-04-21 00:00:00 UTC ]
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News Corp confirms Rebekah Brooks is in talks on new digital business

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[ The Guardian | 2015-04-15 00:00:00 UTC ]
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Facebook–Times Partnership Affirmed by Magazine Editor Jake Silverstein

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[ Editor & Publisher | 2015-04-14 00:00:00 UTC ]
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Men 'most reviewed' in literary magazines

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[ The Bookseller | 2015-04-08 00:00:00 UTC ]
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Thomas Merton at 100: Books Celebrate the Iconic Monk

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[ Publishers Weekly | 2015-04-08 00:00:00 UTC ]
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Bauer Launches Christian Magazine

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[ Folio Magazine | 2015-04-08 00:00:00 UTC ]
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Cat People, Riposte and Works that Work: the niche world of indie magazines

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[ The Guardian | 2015-04-06 00:00:00 UTC ]
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5 Digital Magazine Trends to Keep an Eye On in 2015

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[ Publishing Executive | 2015-04-01 00:00:00 UTC ]
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[ The Guardian | 2015-03-31 00:00:00 UTC ]
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Martin Sorrell: Magazines, Newspapers Deserve More Credit for Effectiveness

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[ Advertising Age | 2015-03-28 00:00:00 UTC ]
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