Are We Asking the Wrong Questions About Magazines? Linda Thomas Brooks Thinks So

Although magazine media got plenty of attention earlier this year due to the blockbuster deals made by Meredith and Hearst to acquire Time Inc. and Rodale, respectively, as well as the ripple effects each deal caused, the months that followed were relatively quiet. And as the expression goes, no news is good news. But for decades, August has ignited conversations in and around magazine media about the September issue. And this year has been no different. Unsurprisingly, a few different stories recently surfaced that, in predictable fashion, have written the annual eulogies for print and magazine media. The impetus for these stories arose from a report that print ad spending, among the top 50 advertisers in the U.S., fell 6.4 percent year-over-year in 2017. Further, the September fashion issues are thinner this year than last. What was a surprise, however, was the response by Linda Thomas Brooks, president and CEO of MPA, the association of magazine media. Rather than simply shrugging off the negative press, she took to LinkedIn to express her concerns with the reporting around the data. She writes: I was compelled to write, however, when a recent article so mis-used and mis-understood basic media spending and audience information that they yet again perpetuated a completely misleading narrative. I am moved to respond, not only to balance examples of blatantly one-sided thinking, but to also go on the record that bashing magazines as an industry is not only unwarranted, it... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-08-16 00:00:00 UTC ]
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1105’s Ed Tech Magazine Returns to Print After 2 Digital-Only Years

Digital-to-print launches like Allrecipes, POLITICO Magazine and The Pitchfork Review are becoming increasingly common, but it's rare when a brand that decided to abandon ink and paper returns to it. T.H.E. Journal, 1105 Media's magazine about K-12 education technology, is doing just that though. Continue reading at Folio Magazine

[ Folio Magazine | 2015-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #politico magazine #pitchfork review #increasingly common


Ad Age's 2014 Magazine A-List: See All the Winners

It's clear that the business of magazines is under pressure, but they continue to exert an outsized influence on culture, food, politics and more. Despite the business challenges, they're still sexy. Articles become movies and editors become celebrities. A short blurb turns a product into a... Continue reading at Advertising Age

[ Advertising Age | 2015-01-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #outsized influence #tidal wave #changed dramatically #primary source


Haruki Murakami wants you to send him a question

The bestselling author is reportedly soliciting questions from readers about anything from problems in their own lives to queries about his novels. Murakami will publish his answers on his website over the coming months. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-01-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #haruki murakami #bestselling author #coming months


News Corp magazine's provocative ad for interns an 'error in judgment'

Ad featuring photograph of young woman in lingerie posed on a bed, headlined ‘Interns wanted’, since removed News Corp Australia’s most popular magazine insert has advertised for fashion interns by using a photo of a young woman dressed in underwear on all fours on a bed.Murdoch's Sunday Style... Continue reading at The Guardian

[ The Guardian | 2015-01-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #young woman


Randall-Reilly Scales Back Two Magazines

In a cost-cutting move, Randall-Reilly, a B2B publisher with footholds in several markets, is merging two of its brands and going digital-only with another. Road building magazine, Better Roads, will fold as a standalone title and become part of Equip Continue reading at Folio Magazine

[ Folio Magazine | 2015-01-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cost-cutting move #b2b publisher #standalone title


Four Questions for...Gene Luen Yang

Gene Luen Yang, a two-time nominee for the National Book Award, talks about 'Secret Coders,' his forthcoming graphic novel about the magic of computer programming. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #forthcoming graphic #computer programming


Four Questions for...Intrinseca Publisher Jorge Oakim

We talked to Oakim, publisher of the Brazilian house Intrinseca, about his knack for finding bestsellers, the challenges facing publishers in his country, and some of the titles he's most excited about on his forthcoming list. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-06 00:00:00 UTC ]
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Hearst Magazines Survives "Roller Coaster" Year

In June, David Carey will mark his fifth anniversary as Hearst Magazines president, and a New Year's Day tradition of his (begun over a decade ago when publisher of The New Yorker) is to look back and look ahead in a letter to colleagues. In his 2015 message, Carey acknowledged that Continue reading at Folio Magazine

[ Folio Magazine | 2015-01-06 00:00:00 UTC ]
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Hearst Plans New Print Magazine for Early 2016

Hearst Magazines, publisher of glossy titles like Cosmopolitan and Good Housekeeping, is planning to introduce a new print magazine in early 2016, according to David Carey, the company's president."We're in conversations now with possible joint-venture partners," said Mr. Carey in a memo to... Continue reading at Advertising Age

[ Advertising Age | 2015-01-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #good housekeeping #print launch #print titles #good life


Pellerin questions lawfulness of subscription model

French culture minister Fleur Pellerin has asked the book mediator for a opinion on whether Kindle Unlimited and other subscriptions for unlimited access to ebooks infringes the law in France. Continue reading at The Bookseller

[ The Bookseller | 2014-12-24 00:00:00 UTC ]
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Book Review: What If?: Serious Scientific Answers to Absurd Hypothetical Questions

Here is a book review of Randall Munroe's What If? Serious Scientific Answers to Absurd Questions. Overall, a great book. I recommend it. The post Book Review: What If?: Serious Scientific Answers to Absurd Hypothetical Questions appeared first on WIRED. Continue reading at Wired

[ Wired | 2014-12-19 00:00:00 UTC ]
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Four Questions for...'Eaten Alive' Author Paul Rosolie

We spoke to the conservationist, who is dealing with fallout over his recent TV special 'Eaten Alive,' about his first book, the controversy surrounding his special, and what he's working on next. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-17 00:00:00 UTC ]
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Number of magazine closures almost double in 2014

Though the number of magazine launches held steady in 2014, the outlook for print media still took a turn for the worse as closures nearly doubled. Among the shuttered publications are... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2014-12-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine closures #print media #shuttered publications


Magazine closures almost double in 2014

Though the number of magazine launches held steady in 2014, the outlook for print media still took a turn for the worse as closures nearly doubled. Among the shuttered publications are... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2014-12-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine closures #print media #shuttered publications


At Hearing, Second Circuit Questions E-book Case Against Apple

At Apple's appeal hearing Monday in its ebook price-fixing case, Second Circuit Judge Dennis Jacobs aggressively questioned DoJ attorney Malcolm Stewart, and repeatedly referred to Amazon as a "monopolist." Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-14 00:00:00 UTC ]
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Four Questions For...Other Press Publisher Judith Gurewich

PW talked to Other Press publisher Judith Gurewich, who picked up world English rights to a bestseller in France after a heated auction at this year’s Frankfurt Book Fair. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-10 00:00:00 UTC ]
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Pulitzer Prizes Expand Eligibility to Magazines

  The Pulitzer Prizes have recognized the country's top journalism for almost a century, and for most of that time, there was just one major requirement for entry: the story had to appear in a printed newspaper. Continue reading at Folio Magazine

[ Folio Magazine | 2014-12-10 00:00:00 UTC ]
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Four Questions for...Dutch Editor Diana Gvozden

We spoke with Diana Gvozden, acquiring editor for the new publishing venture Hollands Diep, about building a new imprint, and her acquisitions strategy. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #acquiring editor


Gannett Shutters USA Weekend Magazine

Gannett announced that it's shutting down its weekend magazine, USA Weekend, effective Dec. Continue reading at Folio Magazine

[ Folio Magazine | 2014-12-05 00:00:00 UTC ]
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The Magazine World’s Oldest, Richest and Biggest Audiences

While the MPA's new Magazine Media 360 report aims to capture the raw reach of some of the industry's top brands, media research firm GfK MRI delves deeper into exactly who makes up those audiences. The company—which actually provides the MPA with its print and digital edition readership... Continue reading at Folio Magazine

[ Folio Magazine | 2014-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #biggest audiences #magazine world #top brands