Are We Asking the Wrong Questions About Magazines? Linda Thomas Brooks Thinks So

Although magazine media got plenty of attention earlier this year due to the blockbuster deals made by Meredith and Hearst to acquire Time Inc. and Rodale, respectively, as well as the ripple effects each deal caused, the months that followed were relatively quiet. And as the expression goes, no news is good news. But for decades, August has ignited conversations in and around magazine media about the September issue. And this year has been no different. Unsurprisingly, a few different stories recently surfaced that, in predictable fashion, have written the annual eulogies for print and magazine media. The impetus for these stories arose from a report that print ad spending, among the top 50 advertisers in the U.S., fell 6.4 percent year-over-year in 2017. Further, the September fashion issues are thinner this year than last. What was a surprise, however, was the response by Linda Thomas Brooks, president and CEO of MPA, the association of magazine media. Rather than simply shrugging off the negative press, she took to LinkedIn to express her concerns with the reporting around the data. She writes: I was compelled to write, however, when a recent article so mis-used and mis-understood basic media spending and audience information that they yet again perpetuated a completely misleading narrative. I am moved to respond, not only to balance examples of blatantly one-sided thinking, but to also go on the record that bashing magazines as an industry is not only unwarranted, it... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-08-16 00:00:00 UTC ]
News tagged with: #increasingly important #york mag

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Fairfax Media apologises to children's charity over wrong report on donations

Sydney Morning Herald report taken down from website as editor-in-chief concedes they understated money paid out by Humpty Dumpty FoundationFairfax Media has apologised to the Humpty Dumpty Foundation, a children’s charity, for an article that underestimated the charity’s return on... Continue reading at The Guardian

[ The Guardian | 2015-12-18 00:00:00 UTC ]
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3 Key Publishing Moments of 2015, the Year of Provocative Thinking

Publishing Perspectives' Erin L. Cox looks back at 2015 in publishing and highlights three significant moments that sparked conversation in the literary world. The post 3 Key Publishing Moments of 2015, the Year of Provocative Thinking appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-12-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #literary world


This Ad-Tech Company Thinks Interactive Video Ads Can Bypass Blockers

With the rise of ad blocking and fraud concerns, publishers continue to get ads in front of consumers. One startup called Free All Media thinks it may have found a business model that works around those blockers by plugging content directly into publishers' sites. The Hopatcong, N.J.-based... Continue reading at AdWeek

[ AdWeek | 2015-12-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #watch videos #longer videos #tech startup #raised $2 #marketing efforts #biggest problem #digital downloads #music-streaming services


Tempered Growth in the Magazine Industry

New launches once again outweigh shutdowns, but the gap is narrowing significantly. The post Tempered Growth in the Magazine Industry appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-12-16 00:00:00 UTC ]
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Magazine launches plunge in 2015

The year in print is ending on a down note, and not just because Conde Nast's Details and Time Inc.'s All You have breathed their last. Only 96 magazines launched in 2015, a 35% drop from the prior... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2015-12-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #conde nast


The big question: are books getting longer?

A new survey of bestsellers and critics’ picks has concluded that the average book is now 25% bigger than 15 years ago. But not everyone reads things this wayBooks are steadily increasing in size, according to a survey that has found the average number of pages has grown by 25% over the last 15... Continue reading at The Guardian

[ The Guardian | 2015-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #annual survey #big question #average book #average number


Airbnb Is Reportedly In Talks With Hearst To Develop A Magazine

The new venture may pick up where Pineapple—the print magazine Airbnb launched last year—left off.Pineapple, Airbnb's one-off print magazine, ended up publishing just one issue due to internal politics—but, according to the Wall Street Journal, it could make a comeback soon.Read Full Story Continue reading at Fast Company

[ Fast Company | 2015-12-10 00:00:00 UTC ]
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Question Everything, Manage Your Ego, and ‘Break the Norms’ of Religion: PW Talks to Chandresh Bhardwaj

Author and spiritual guru Chandresh Bhardwaj urges readers to unlearn everything they have learned about spirituality for a stronger connection to God in his new book. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-12-07 00:00:00 UTC ]
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Modern Luxury Media Launches New Silicon Valley Magazine

City and regional luxury lifestyle publisher targets tech affluents with newest bimonthly title. The post Modern Luxury Media Launches New Silicon Valley Magazine appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-12-02 00:00:00 UTC ]
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City and Regional Publisher SagaCity Media Acquires Sarasota Magazine

The deal, which includes five titles, marks the Portland, Oregon-based publisher’s entry into the East Coast market. The post City and Regional Publisher SagaCity Media Acquires Sarasota Magazine appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-11-30 00:00:00 UTC ]
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Conde Nast Closes Details Magazine

Details magazine will cease publication after the December/January issue, Conde Nast said on Wednesday.The magazine, founded in 1982 and acquired by Conde Nast in 1988, averaged paid and verified circulation of 560,212 in the first half of the year, up from 524,791 a year earlier, according to... Continue reading at Advertising Age

[ Advertising Age | 2015-11-18 00:00:00 UTC ]
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Business-Focused 417 Magazine Spin-Off Publishes First Issue

The new bimonthly magazine seeks to provide Southwest Missouri with "networking in print." The post Business-Focused 417 Magazine Spin-Off Publishes First Issue appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-11-12 00:00:00 UTC ]
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Five questions for 'Pacific Rim: Tales from the Drift' comic writer Joshua Fialkov

Guillermo del Toro has gone back into the world of kaiju and jaegers with "Pacific Rim: Tales from the Drift," an official new series from the director and "Pacific Rim" screenwriter Travis Beacham that launched last week in comic book stores.With a story by Beacham, writer Joshua Fialkov ("The... Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-11-12 00:00:00 UTC ]
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Several USC starters questionable for Arizona game

USC receiver JuJu Smith-Schuster is not the only Trojans starter who could be sidelined against Arizona on Saturday night because of injury. Receiver Darreus Rogers and linebacker Cameron Smith are trying to work through hamstring issues, and safety Leon McQuay III suffered a knee strain blocking... Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-11-06 00:00:00 UTC ]
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Magazines On-the-Go: MPA Summit Examines Mobile Media

Mobile Matters conference brings together magazine media leaders at Hearst Tower. The post Magazines On-the-Go: MPA Summit Examines Mobile Media appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-11-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hearst tower


Four questions for Tom Ellen and Lucy Ivison

Authors Tom Ellen and Lucy Ivison answer questions about their new book Never Evers (Chicken House). Continue reading at The Bookseller

[ The Bookseller | 2015-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tom ellen #lucy ivison


CIO Magazine Goes Digital-Only

Print edition will close as of November 2015 issue. The post CIO Magazine Goes Digital-Only appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-10-30 00:00:00 UTC ]
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And to Think That I Saw It at Bank Street: Authors, Illustrators, and Educators Talk Kids' Books

The Bank Street Book Fair, held at Bank Street College in upper Manhattan on October 24, offered a full day of incisive, humorous, and sometimes revelatory discussions. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-29 00:00:00 UTC ]
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The Struggles Facing Mormon Feminists: PW Talks With Joanna Brooks

The co-editor of 'Mormon Feminism: Essential Writings' discusses the challenges of Mormon feminism and where the movement stands today. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-28 00:00:00 UTC ]
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Pulitzer Prizes Open Three More Categories to Magazines

International Reporting, Criticism and Editorial Cartooning will be expanded to accept print and online magazine entries for the 2016 prizes. The post Pulitzer Prizes Open Three More Categories to Magazines appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazines appeared