Are We Asking the Wrong Questions About Magazines? Linda Thomas Brooks Thinks So

Although magazine media got plenty of attention earlier this year due to the blockbuster deals made by Meredith and Hearst to acquire Time Inc. and Rodale, respectively, as well as the ripple effects each deal caused, the months that followed were relatively quiet. And as the expression goes, no news is good news. But for decades, August has ignited conversations in and around magazine media about the September issue. And this year has been no different. Unsurprisingly, a few different stories recently surfaced that, in predictable fashion, have written the annual eulogies for print and magazine media. The impetus for these stories arose from a report that print ad spending, among the top 50 advertisers in the U.S., fell 6.4 percent year-over-year in 2017. Further, the September fashion issues are thinner this year than last. What was a surprise, however, was the response by Linda Thomas Brooks, president and CEO of MPA, the association of magazine media. Rather than simply shrugging off the negative press, she took to LinkedIn to express her concerns with the reporting around the data. She writes: I was compelled to write, however, when a recent article so mis-used and mis-understood basic media spending and audience information that they yet again perpetuated a completely misleading narrative. I am moved to respond, not only to balance examples of blatantly one-sided thinking, but to also go on the record that bashing magazines as an industry is not only unwarranted, it... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-08-16 00:00:00 UTC ]
News tagged with: #increasingly important #york mag

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Bloomberg Pursuits Ends Print Magazine

The once-exclusive luxury brand goes digital-first and consumer-facing. The post Bloomberg Pursuits Ends Print Magazine appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-12-05 00:00:00 UTC ]
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Four Questions for Elizabeth Bluemle and Josie Leavitt

On Small Business Saturday, Josie Leavitt and Elizabeth Bluemle celebrated the 20th anniversary of The Flying Pig Bookstore. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-12-01 00:00:00 UTC ]
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More than a magazine: Digiday Pulse is expanding

For those who know how crucial it is to stay ahead of digital media’s ongoing evolution, we're pleased to announce a new, premium tier for our subscribers. It turns out, rich, long-view editorial content can only tell part of the story of digital. The post More than a magazine: Digiday Pulse is... Continue reading at Digiday

[ Digiday | 2016-12-01 00:00:00 UTC ]
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Dolly magazine: looking back at 46 years of covers – in pictures

The print edition of Dolly, Australia’s long-running magazine for teenage girls, is closing after more than four decades. Here’s a look back at the changing face of the title that launched the careers of some of the nation’s most famous models• Goodbye, Dolly: December issue will be magazine’s... Continue reading at The Guardian

[ The Guardian | 2016-12-01 00:00:00 UTC ]
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Dolly magazine to stop print editions after 45 years

More than 45 years after first hitting the shelves, pint copies of teen magazine Dolly will cease.  Continue reading at Stuff

[ Stuff | 2016-11-30 00:00:00 UTC ]
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Rogers Media Cuts 60 Staffers, Shutters LouLou Magazine

After selling off B2B magazines, the Canadian publisher swings the axe at its Francophone titles. The post Rogers Media Cuts 60 Staffers, Shutters LouLou Magazine appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-11-30 00:00:00 UTC ]
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Authors question deep discounts as SoA calls for greater contract transparency

The Society of Authors (SoA) has called on publishers to give authors “the right to say no” to high-discounting practices as part of its campaign for fairer, more transparent contracts. Continue reading at The Bookseller

[ The Bookseller | 2016-11-25 00:00:00 UTC ]
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Deborah Needleman Leaves T Magazine | People on the Move — 11.22.16

New York Media promotes two, while Modern Luxury shakes up the editor tree. The post Deborah Needleman Leaves T Magazine | People on the Move — 11.22.16 appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-11-23 00:00:00 UTC ]
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Wedding Magazine’s Name Change Faces Legal Challenge

"Weddings in Houston" publisher alleges that "Modern Luxury Weddings Houston" violates its federal trademark. The post Wedding Magazine’s Name Change Faces Legal Challenge appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-11-22 00:00:00 UTC ]
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In Spreading the Gospel of Print, Magazine Publishers Face an Identity Crisis

The relentless pursuit of digital audiences undermines industry advocacy. The post In Spreading the Gospel of Print, Magazine Publishers Face an Identity Crisis appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-11-21 00:00:00 UTC ]
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Scale-hungry Facebook video publishers are in trouble if they don’t think long term

It’s getting easier to get to a billion views on Facebook. But publishers that are only chasing scale, and not thinking about video as a long-term business, are in trouble. Take, for instance, TV, which can monetize the same piece of content through advertising, licensing, syndication,... Continue reading at Digiday

[ Digiday | 2016-11-21 00:00:00 UTC ]
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I Can’t Stand to Think About Donald Trump

I’m terrified by Twitter. Facebook freaks me out. Every time I check my phone, the appalling facts from yesterday have devolved into today’s even more atrocious news. A climate-change denier may be in line to run the Environmental Protection Agency. A soft-drink lobbyist has the inside track for... Continue reading at Slate

[ Slate | 2016-11-17 00:00:00 UTC ]
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Longtime EIC Dana Points is Leaving Parents Magazine

Meredith Corp. confirms Points is departing the company after eight years to "pursue a new endeavor." The post Longtime EIC Dana Points is Leaving Parents Magazine appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-11-17 00:00:00 UTC ]
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Bauer Launches Digital U.S. Edition of Empire Magazine

Christian Baesler on the latest in a string of digital launches, and what's next for Bauer Xcel Media. The post Bauer Launches Digital U.S. Edition of Empire Magazine appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-11-15 00:00:00 UTC ]
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Free Pubs: A Rising Threat to Regional Magazines

To quote Neil Diamond, ”Brother Love’s Traveling Salvation show/back up the babies and grab the old ladies and everyone goes.” The post Free Pubs: A Rising Threat to Regional Magazines appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-11-08 00:00:00 UTC ]
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Weekly E-Ranking: Connelly's Wrong Side is right for chart

A summer of Jojo Moyes has given way to an autumn of Paula Hawkins, as The Girl on the Train takes the number one spot again. Continue reading at The Bookseller

[ The Bookseller | 2016-11-05 00:00:00 UTC ]
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For All the Wrong Reasons, New Activists Must Push for Justice

Social justice is at the center of today’s national conversation and is a special concern for millennials. Books provide perspective and guidance for the push toward a more equal nation. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-04 00:00:00 UTC ]
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New York Magazine Publisher Larry Burstein Leaving After 13 Years in Role

Larry Burstein, who has served as publisher of New York magazine for the last 13 years, is leaving that role, he announced in a memo to staff Friday morning.Mr. Burstein was on his third term as a New York magazine employee -- he worked as an account executive in the early 1980s, returned in... Continue reading at Advertising Age

[ Advertising Age | 2016-11-04 00:00:00 UTC ]
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How free city magazine publisher Shortlist Media is expanding into video

When news hit in May that a woman was sent home for wearing flat shoes, Shortlist Media scored a point for equality and filmed blokes going to work in heels. The result was a 23 million views across social media. The publisher's free magazines, Stylist and Shortlist, have a circulation of... Continue reading at Digiday

[ Digiday | 2016-11-03 00:00:00 UTC ]
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Scribd Adds Magazines to Its Content Offerings

The online reading subscription service is adding magazines to its suite of content offerings, which currently includes ebooks, digital documents and audiobooks. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-01 00:00:00 UTC ]
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