Are We Asking the Wrong Questions About Magazines? Linda Thomas Brooks Thinks So

Although magazine media got plenty of attention earlier this year due to the blockbuster deals made by Meredith and Hearst to acquire Time Inc. and Rodale, respectively, as well as the ripple effects each deal caused, the months that followed were relatively quiet. And as the expression goes, no news is good news. But for decades, August has ignited conversations in and around magazine media about the September issue. And this year has been no different. Unsurprisingly, a few different stories recently surfaced that, in predictable fashion, have written the annual eulogies for print and magazine media. The impetus for these stories arose from a report that print ad spending, among the top 50 advertisers in the U.S., fell 6.4 percent year-over-year in 2017. Further, the September fashion issues are thinner this year than last. What was a surprise, however, was the response by Linda Thomas Brooks, president and CEO of MPA, the association of magazine media. Rather than simply shrugging off the negative press, she took to LinkedIn to express her concerns with the reporting around the data. She writes: I was compelled to write, however, when a recent article so mis-used and mis-understood basic media spending and audience information that they yet again perpetuated a completely misleading narrative. I am moved to respond, not only to balance examples of blatantly one-sided thinking, but to also go on the record that bashing magazines as an industry is not only unwarranted, it... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-08-16 00:00:00 UTC ]
News tagged with: #increasingly important #york mag

Other Publishing stories related to: 'Are We Asking the Wrong Questions About Magazines? Linda Thomas Brooks Thinks So'


Australian Fiona McFarlane’s ‘The High Places’ Wins Wales’ Dylan Thomas Prize

Capturing one of the richest purses for young writers, Australian Fiona McFarlane wins the Dylan Thomas for work called 'stunning' and 'unforgettable.' The post Australian Fiona McFarlane’s ‘The High Places’ Wins Wales’ Dylan Thomas Prize appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-05-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #high places #young writers #dylan thomas


Once Competitors, Beach and Hamptons Magazines Aim to Refine Identities

The new Modern Luxury begins to take shape following GreenGale merger. The post Once Competitors, Beach and Hamptons Magazines Aim to Refine Identities appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-05-10 00:00:00 UTC ]
More news stories like this |


Activist Ron Kovic says disabled parking cheats 'just aren't thinking' — but it seems they just don't care

Anyone who saw the movie “Born on the Fourth of July” knows about Ron Kovic, played by Tom Cruise. Marine Sgt. Kovic was shot in Vietnam and paralyzed from the chest down. The gung-ho warrior-turned-war protester, who co-wrote the screenplay based on his memoir, has used a wheelchair for 49... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-05-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tom cruise


Star Tribune Launches Quarterly Print Magazine

The Minneapolis magazine can be found as both a newspaper insert and on newsstands. The post Star Tribune Launches Quarterly Print Magazine appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-04-20 00:00:00 UTC ]
More news stories like this |


Heat magazine partners with S&S on ebook promotion

Simon & Schuster UK has announced an “industry-first partnership” with Heat magazine for a short story competition and a free monthly "Holiday Reads" ebook promotion. Continue reading at The Bookseller

[ The Bookseller | 2017-04-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #heat magazine


Cosmopolitan Recruits Editorial Talent From Entertainment Weekly and O Magazine

There's a fun bit of terminology in today's announcement by Cosmopolitan magazine. Meredith Bryan, who started late last month at the Hearst publication as senior deputy editor, news, counts among her duties the creation of 'big "zeitgeist-y" packages.' Love it. Bryan, who spent seven years with... Continue reading at AdWeek

[ AdWeek | 2017-04-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cosmopolitan magazine #oprah magazine #entertainment weekly


Consolidation in the Luxury Magazine Space | Industry Notes

Time Inc. scores big wins for January issues, Snapchat dominates among Gen-Xers, and more... The post Consolidation in the Luxury Magazine Space | Industry Notes appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-04-18 00:00:00 UTC ]
More news stories like this |


Books: Tig Notaro, Rueben Martinez, Thomas McGuane, Viet Thanh Nguyen, Annabelle Gurwitch, Conrad Aiken and more

The Los Angeles Times Book Prizes are always a celebration of excellence in all forms of literature, but this year the event will be a blast: Tig Notaro is hosting! Notaro, of course, is the comedian and star of the Amazon series “One Mississippi” — and author of the 2016 memoir “I’m Just A... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-04-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #thomas mcguane #annabelle gurwitch


The Mind Behind ESPN The Magazine’s Bold Design

A Q&A with Chin Wang, creative director for ESPN The Magazine and ESPN.com. The post The Mind Behind ESPN The Magazine’s Bold Design appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-04-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #creative director


Question of the day: Platforms, friend or foe?

The relationship between publishers and major traffic drivers like Facebook and Google has never been more important so we sat down with a few publishers to ask them one single question about today’s biggest platforms: Friend or foe? Sponsored content by Parse.ly The post Question of the day:... Continue reading at Digiday

[ Digiday | 2017-04-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #single question #post question #sponsored content


Thinking outside the books – how to get ahead in publishing

Sarah Minty, vice chair of SYP London, says future publishers need to do more than just love books. Continue reading at The Bookseller

[ The Bookseller | 2017-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #love books #vice chair


Titan signs debut from SFX magazine features editor

Titan Books has acquired the debut novel from SFX features editor Nick Setchfield, The War in the Dark. Continue reading at The Bookseller

[ The Bookseller | 2017-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #titan books


President Trump Has Been on Over 28 National Magazine Covers in 2017 | By The Numbers

This and other surprising stats from around the media industry... The post President Trump Has Been on Over 28 National Magazine Covers in 2017 | By The Numbers appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #numbers appeared #president trump #surprising stats #media industry


T: The New York Times Magazine Names Editor-in-Chief | People on the Move — 04.06.17

Slate finds a new CRO, Deadspin's senior editor moves to Fusion.net, and much more... The post T: The New York Times Magazine Names Editor-in-Chief | People on the Move — 04.06.17 appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-04-06 00:00:00 UTC ]
More news stories like this |


Question of the Day: Are there too many metrics?

Are there too many metrics? Brands may want to see every detail, but agencies with their varied priorities often need a sherpa to guide them through the treacherous peaks and passes of media metrics. We sat down with Samantha Skey, CRO of SheKnows, at the Digiday Publishing Summit in Vail,... Continue reading at Digiday

[ Digiday | 2017-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media metrics #post question #sponsored content


You Bought a Print Magazine in 2017?!

A Q&A with the new and old owners of the regional and national LGBTQ magazine brand, Metrosource. The post You Bought a Print Magazine in 2017?! appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print magazine


Lisa Thomas Takes Over at National Geographic Adult

Lisa Thomas has been promoted to publisher and editorial director of adult books at National Geographic. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #adult books #national geographic


Teenagers think Google is cool, study by Google finds

The company funded ‘It’s Lit: A guide to what teens think is cool’, which found that it was more cool than Vice, Nike and FacebookToday’s teenagers think Google and Google brands are cool, research funded by Google has found.Google published “It’s Lit: A guide to what teens think is cool”, a... Continue reading at The Guardian

[ The Guardian | 2017-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #google published


Linda Finlay moves to HQ from MJ

HQ has acquired world English rights to three books by Linda Finley for a "significant" five-figure sum. Continue reading at The Bookseller

[ The Bookseller | 2017-04-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #five-figure sum


Read Like Your Enemies Will: Lessons in Magazine Editing From AARP’s Bob Love

A transcript of the ASME-award winning editor's keynote at this week's Folio: Association Media Summit. The post Read Like Your Enemies Will: Lessons in Magazine Editing From AARP’s Bob Love appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bob love