Are We Asking the Wrong Questions About Magazines? Linda Thomas Brooks Thinks So

Although magazine media got plenty of attention earlier this year due to the blockbuster deals made by Meredith and Hearst to acquire Time Inc. and Rodale, respectively, as well as the ripple effects each deal caused, the months that followed were relatively quiet. And as the expression goes, no news is good news. But for decades, August has ignited conversations in and around magazine media about the September issue. And this year has been no different. Unsurprisingly, a few different stories recently surfaced that, in predictable fashion, have written the annual eulogies for print and magazine media. The impetus for these stories arose from a report that print ad spending, among the top 50 advertisers in the U.S., fell 6.4 percent year-over-year in 2017. Further, the September fashion issues are thinner this year than last. What was a surprise, however, was the response by Linda Thomas Brooks, president and CEO of MPA, the association of magazine media. Rather than simply shrugging off the negative press, she took to LinkedIn to express her concerns with the reporting around the data. She writes: I was compelled to write, however, when a recent article so mis-used and mis-understood basic media spending and audience information that they yet again perpetuated a completely misleading narrative. I am moved to respond, not only to balance examples of blatantly one-sided thinking, but to also go on the record that bashing magazines as an industry is not only unwarranted, it... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-08-16 00:00:00 UTC ]
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Halo Top Ice Cream and FX Are the First Brands to Back Gay Dating App Grindr’s New Digital Magazine

After quietly rolling out a digital publication earlier this year, Grindr is making its push into digital media official today with the launch of lifestyle site Into, which it hopes will attract ad dollars from brands looking to advertise around LGBTQ content. Into launched in March as part of a... Continue reading at AdWeek

[ AdWeek | 2017-08-15 00:00:00 UTC ]
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Fletcher's book sparks questions about illustrators' copyright

Questions have been raised about whether it is advisable for illustrators to sign away their copyright to authors and publishers after it has emerged Tom Fletcher owns the copyright for the pictures in his forthcoming book.  Continue reading at The Bookseller

[ The Bookseller | 2017-08-11 00:00:00 UTC ]
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News magazines enjoy circulation boost while celebrity titles suffer

Private Eye, the Economist and others increase readership as Marie Claire, Heat and Grazia experience lossesWomen’s weekly and celebrity-focused magazines suffered a difficult first half of the year with sharp declines in sales, according to the latest industry figures.Titles including Heat,... Continue reading at The Guardian

[ The Guardian | 2017-08-10 00:00:00 UTC ]
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Thomas to lead Clarivate's science and research division

After just four months on the board of Clarivate Analytics, Annette Thomas has been appointed as chief executive officer of the company’s Scientific and Academic Research division. Continue reading at The Bookseller

[ The Bookseller | 2017-08-09 00:00:00 UTC ]
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The Changing Profile of Women’s Magazines

A new class of books aiming to address women in a different way represents an ascendant artisanal trend in the magazine space. The post The Changing Profile of Women’s Magazines appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-08-08 00:00:00 UTC ]
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Trump Takes a Swing at Golf Magazine | Industry Notes

Time Inc. spins SI Swimsuit into its own division, 1105 Media's new ABM platform receives a nod, and more... The post Trump Takes a Swing at Golf Magazine | Industry Notes appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-08-03 00:00:00 UTC ]
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'Morally wrong' unpaid internships give trade 'poor reputation'

The publication of new guidelines on internships has been hailed as a “very positive” step in improving accessibility and diversity in the industry, while figures in the trade have slammed unpaid work as "morally wrong" and of earning the industry a "poor reputation". Continue reading at The Bookseller

[ The Bookseller | 2017-08-01 00:00:00 UTC ]
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Zine queens: how women’s magazines found new life via indie publishing

Promoting diversity and representing women on their own terms, female-led, DIY zines are on the rise in the UK. Here, the industry’s rising stars reveal how they’re reshaping the genre on their own termsThe British media has a diversity problem. Research at City University last year found the... Continue reading at The Guardian

[ The Guardian | 2017-07-31 00:00:00 UTC ]
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US Author’s Guild Announces Copyright Infringement Agreement With Hungarian Magazine

'"Galaktika" has agreed to pay each author whose work it infringed for compensation,' according to the Authors Guild's statement. The post US Author’s Guild Announces Copyright Infringement Agreement With Hungarian Magazine appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-07-22 00:00:00 UTC ]
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Hearst's Pioneer Woman Magazine Expands in Second Outing

The Pioneer Woman Magazine is increasing its distribution to 500,000 copies and moving past its Walmart-only distribution strategy for its second issue, which will be released in September.The Hearst Magazines publication, a joint venture with Scripps Networks Interactive, features Ree Drummond,... Continue reading at Advertising Age

[ Advertising Age | 2017-07-20 00:00:00 UTC ]
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Closing the Gap: How Magazine Media is Solving for Print Losses

Time Inc., New York Media and Atlantic Media offer three unique solutions. The post Closing the Gap: How Magazine Media is Solving for Print Losses appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-07-18 00:00:00 UTC ]
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Seminal sci-fi magazine 'Galaxy' is now free online

The next time you watch a big blockbuster sci-fi film like Alien: Covenant, you can thank the original pulp magazines. The written form of the popular genre got its start in comic book-sized magazines like Amazing Stories, Astounding Science Fiction,... Continue reading at Engadget

[ Engadget | 2017-07-15 00:00:00 UTC ]
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Mark Edwards signs three more with Thomas & Mercer

Amazon Publishing’s Thomas & Mercer imprint has acquired three more psychological thrillers by Mark Edwards. Continue reading at The Bookseller

[ The Bookseller | 2017-07-15 00:00:00 UTC ]
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Connecticut Mom Jumps Into the Print Magazine Business

If all goes according to plan this summer, Daisy Beach, 10, and Lucy Beach, 12, will have quite the "How I Spent My Summer" presentation to share with their Wilton, Ct. classmates. Per a write-up in Hearst-owned daily newspaper The Norwalk Hour, their mom, Sarah, is looking to lift off a... Continue reading at AdWeek

[ AdWeek | 2017-07-13 00:00:00 UTC ]
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Magazine Media: Knockdown or Fixer Upper?

To keep the print house standing, publishers need to emphasize consumer trust, accountability, and a willingness to experiment. The post Magazine Media: Knockdown or Fixer Upper? appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-07-13 00:00:00 UTC ]
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Miranda Lambert Covers Cosmopolitan Magazine’s ‘First-Ever Country Issue’

Can a guy singing "Satisfy Me" fit into the editorial purview of Cosmopolitan magazine, a publication that typically highlights the opposite end of the male-female sexual flow? In the case of the August 2017 edition, which the Hearst magazine is heralding as its "First-Ever Country Issue," the... Continue reading at AdWeek

[ AdWeek | 2017-07-06 00:00:00 UTC ]
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Digital Solutions in India 2017: Tracking the Shifts in the Newspaper and Magazine Industry

In developed nations, print newspapers are under siege with fairly steep decline in circulation. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-06-30 00:00:00 UTC ]
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City and Regional Magazine Publishers Still Believe in Print

[Sponsored] A June survey by Folio: and Cummings Printing indicates that confidence in the often-maligned medium remains high. The post City and Regional Magazine Publishers Still Believe in Print appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-06-29 00:00:00 UTC ]
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What Publishers Can Learn From the Latest Magazine Shake-Up

Two more publishing companies sent the latest signal about the decline of the print media business this week. On Tuesday, Wenner Media announced the sale of its 25-year-old Men's Journal to American Media Inc. That followed the sale of Wenner's Us Weekly to AMI in March. The next day,... Continue reading at AdWeek

[ AdWeek | 2017-06-24 00:00:00 UTC ]
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Rundell, Millwood Hargrave and Thomas join in Grenfell fire auction

Authors, agents and editors are coming together for an online auction to help those affected by the Grenfell Tower fire. Continue reading at The Bookseller

[ The Bookseller | 2017-06-20 00:00:00 UTC ]
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