AOL Inks Mobile Data Deal to Power More Location-Based Ads

As part of AOL's ongoing work to build a mobile advertising business that rivals Facebook and Google, the company is partnering with Berlin, Germany-based Adsquare on a new data effort. Adsquare's data will be built into AOL's programmatic platform One by AOL that helps publishers sell ads. Advertisers also use the platform to manage their... Continue reading at 'AdWeek'

[ AdWeek | 2017-02-27 00:00:00 UTC ]
News tagged with: #programmatic platform #location-based ads #rivals facebook

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Microsoft inks another cloud gaming deal after the UK blocked its Activision takeover

Despite suffering a significant blow this week in its attempt to take over Activision Blizzard, Microsoft still believes it can get the job done. The company has signed a 10-year agreement with Spain-based cloud gaming provider Nware to make PC games it builds in-house available to stream on... Continue reading at Engadget

[ Engadget | 2023-04-28 17:25:18 UTC ]
More news stories like this | News stories tagged with: #windows pcs #smart tvs #reports suggest #european commission #dominant position #libraries

Martin Sorrell-backed S4S Ventures, Bertelsmann invest $10M in data asset management outfit as it blends new content, analytics-based marketing for clients

The recent explosion in content has created the need not only for more sophisticated tools to manage it, but better ways to attach data and analytics to the content in order to better optimize it at the right time for the right opportunity. Continue reading at Digiday

[ Digiday | 2022-11-22 05:01:00 UTC ]
More news stories like this | News stories tagged with: #recent explosion #bertelsmann

Why this B2B agency group is adding account-based marketing expertise to its roster

Gravity Global, a B2B mini-holding company, is on the acquisition trail, looking to add new practices such as account-based marketing and digital content creation to its roster. The post Why this B2B agency group is adding account-based marketing expertise to its roster appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2022-06-15 09:30:00 UTC ]
More news stories like this | News stories tagged with: #digital content

Sourcebooks, Ebony Ink Deal for Adult Books

Sourcebooks has reached an agreement with Ebony Magazine Publishing to create a list of Ebony-branded adult books. The first books in the list will be released this fall. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-01-19 05:00:00 UTC ]
More news stories like this | News stories tagged with: #adult books #magazine publishing

Scott Snyder Inks Major Comics Deal with Comixology Originals

Comixology Originals will partner with Best Jackett Press, the publishing company of acclaimed comics writer Scott Snyder, in an exclusive multi-title publishing deal, which features eight original titles written by Snyder. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-07-27 04:00:00 UTC ]
More news stories like this | News stories tagged with: #comixology originals

Kodansha Inks Major Distribution Deal with LibraryPass

In a huge boost to manga fans, more than 200 titles are available now in Comics Plus, with more to be added to the collection over the summer. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-07-09 04:00:00 UTC ]
More news stories like this | News stories tagged with: #huge boost #manga fans #manga

HC Inks Deal with MLK Jr. Archives

HarperCollins has acquired world publishing rights to the archives of Dr. Martin Luther King Jr. The publisher said the collection features some of the "most historically important and vital literature in American history." Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-23 04:00:00 UTC ]
More news stories like this | News stories tagged with: #american history #harpercollins

Amazon Publishing, DPLA Ink Deal to Lend E-books in Libraries

The deal represents a major step forward for the digital library market. Not only is Amazon Publishing finally making its digital content available to libraries, the deal also gives libraries a range of models through which it can license the content. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-18 04:00:00 UTC ]
More news stories like this | News stories tagged with: #lend e-books #libraries #digital content #amazon publishing

‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness

Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday

[ Digiday | 2021-03-08 05:01:00 UTC ]
More news stories like this | News stories tagged with: #ad tech #digital publishers

Power to the Peepal: Leeds-based indie enjoys reward of second major award win

Peepal Tree Press is behind the dark, magical realist novel that scooped the £30,000 Costa Book of the Year last week, with The Mermaid of Black Conch by Monique Roffey putting a new spotlight on a small publisher that has consistently supported international Caribbean writing for 35 years. Continue reading at The Bookseller

[ The Bookseller | 2021-02-04 21:20:53 UTC ]
More news stories like this | News stories tagged with: #small publisher #costa book

Walter inks new HC deal with One More Chapter

Thriller author B P Walter, also Waterstones' social media co-ordinator, has signed a new three-book deal with HarperCollins, seeing him move from Avon to digital-first imprint One More Chapter. Continue reading at The Bookseller

[ The Bookseller | 2020-11-10 23:56:50 UTC ]
More news stories like this | News stories tagged with: #thriller author #three-book deal

PW Inks Distribution Deal for Digital Archive

East View Information Services will now distribute the 'Publishers Weekly' Digital Archive. The archive is composed of 7,500 past issues of 'PW' with more than 650,000 fully searchable pages. It includes 435,000 book reviews beginning in the 1940s. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-29 04:00:00 UTC ]
More news stories like this | News stories tagged with: #digital archive

B2B Publishers Call to End Data Misuse in Online Ad Auctions

A group of B2B publishers and ad tech firms are banding together to curtail the harvesting of publisher-specific data from online ad auctions by third-parties, a practice they argue is an unauthorized breach which places their relationships with their audiences at risk. Referred to as data... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-17 21:29:40 UTC ]
More news stories like this | News stories tagged with: #ip addresses #article pages #ad revenue #demand-side platform #held accountable #bad actors #publishing industry

CLMP, Submittable Ink Member Pricing Deal

The Community of Literary Magazines and Presses and Submittable, the cloud-based submission management platform, have agreed on a unique pricing plan that provides a significant discount for the use of Submittable by CLMP members. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-12-09 05:00:00 UTC ]
More news stories like this | News stories tagged with: #clmp members #literary magazines #significant discount

Arrow snaps up Paula Greenlees Singapore-based debut in two-book deal

Arrow will publish a "breathtaking" debut novel by Paula Greenlees, inspired by the three years she lived in Singapore. Continue reading at The Bookseller

[ The Bookseller | 2019-11-13 19:37:40 UTC ]
More news stories like this | News stories tagged with: #arrow snaps #debut novel

Chelsea Green Inks Jailhouse Deal with Leading Environmentalist

Chelsea Green Publishing has announced plans to rush a climate manifesto by Roger Hallam, one of the world’s leading environmental activists, to press. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-22 04:00:00 UTC ]
More news stories like this | News stories tagged with: #announced plans #roger hallam

Apple News strikes ad deal with Verizon and issues new guide for publishers

Apple is making changes to its news service, including a deal with Verizon to sell ads and new guidelines for publishers, as it tries to make the platform more accessible to marketers and media. On Thursday, Verizon Media won the right to sell ads for Apple News and Apple Stocks in Canada,... Continue reading at Advertising Age

[ Advertising Age | 2019-10-17 21:42:28 UTC ]
More news stories like this | News stories tagged with: #brand safety #direct response #ve built #context matters #publishing tools #biggest players #digital publishing #publishing partners

Investors Say Data Ambiguity Is Dampening Ad Tech’s Luster

As ad-tech outfits face a tighter and tighter squeeze from industry consolidation and impending regulations surrounding data privacy, investors are starting to take notice and funnel their dollars elsewhere. This was the sentiment heard across the stage at Adweek's NexTech Conference this week,... Continue reading at AdWeek

[ AdWeek | 2019-07-26 18:48:49 UTC ]
More news stories like this | News stories tagged with: #industry consolidation #time warner #digital media