Another Pressure Point in Bookselling: Delhi’s Textbook Market Nai Sarak

As do many parts of the international marketplace, India's book retail districts like Delhi's Nai Sarak face growing competition from online retail. The post Another Pressure Point in Bookselling: Delhi’s Textbook Market Nai Sarak appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2017-03-06 00:00:00 UTC ]
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Swedish Bookselling Stabilizes, as Amazon Stays Away

The number of bookstores in Sweden is declining, but those still in business are now getting out of the red, benefitting from poor online competition. The post Swedish Bookselling Stabilizes, as Amazon Stays Away appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-10-01 00:00:00 UTC ]
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Germany's €1m Booksellers Prize

Deutscher Buchhandlungspreis: that’s not a name that rolls off the tongue smoothly, even for a German. Ever since the first German Booksellers Prize was announced in February of this year, I have been wondering why an event that honours a worthy cause and celebrates one of the pillars of the... Continue reading at The Bookseller

[ The Bookseller | 2015-10-01 00:00:00 UTC ]
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Why Creative Programmatic Ads Are Attracting Brand Marketers and Tech Investors

Believe it or not, 100 variations of the same ad is not enough for some digital marketers anymore. That's one of the reasons the stars appear to be aligning for tech vendors that have been developing systems for what they call creative programmatic advertising. Creative and programmatic once... Continue reading at AdWeek

[ AdWeek | 2015-09-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #adweek magazine #actual people #publisher offers #long-term strategy


Editor’s Picks: 3 Reasons Why Magazine Marketers and Audience Development Pros Need To Be at the Folio: Show

As consumers scatter across an increasingly fractured media landscape, it’s getting harder to attract and keep them, let alone identify them. The post Editor’s Picks: 3 Reasons Why Magazine Marketers and Audience Development Pros Need To Be at the Folio: Show appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-09-30 00:00:00 UTC ]
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The Bookseller Children's Conference: live updates

Stay in the loop with events from The Bookseller Children's Conference with our live updates.   Continue reading at The Bookseller

[ The Bookseller | 2015-09-29 00:00:00 UTC ]
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At Diamond Summit, Cracks in Comics Market Come to Fore

At the annual Diamond Retailer Summit, held last week in Baltimore, the distributor reported that industry sales are up overall. However, comics publishers are tinkering with their publishing programs to compensate for slowing growth. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #slowing growth #publishing programs #comics publishers #industry sales #comics market


Bookselling Roundup, Week Ending September 25, 2015

The indie revival continues this week with the announcement of a new design bookstore on New York City’s Lower East Side and the grand opening of Phoenix Books in Rutland, Vt., Phoenix’s third store. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-25 00:00:00 UTC ]
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Print up as booksellers put digital 'threat' behind them

Bricks-and-mortar booksellers have a “fantastic opportunity to seize the moment”, with year-to-date print sales up for the first time in eight years. Figures from Nielsen Bookscan show sales of print books for the first 36 weeks of 2015 are up by 4.6% (worth £739.5m) when compared to the same... Continue reading at The Bookseller

[ The Bookseller | 2015-09-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #calendar year #year-on-year growth #bricks-and-mortar booksellers #print market #print books


Director Nicholas Winding Refn Wants to Teach You About Movie Marketing

The director's first foray into book publishing is a deep-dive into the art of exploitation cinema marketing. The post Director Nicholas Winding Refn Wants to Teach You About Movie Marketing appeared first on WIRED. Continue reading at Wired

[ Wired | 2015-09-24 00:00:00 UTC ]
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Solomon and Ross to speak at Bookseller's first Author Day

Nicola Solomon, chief executive of the Society of Authors (pictured), and Orna Ross, founder of the Alliance of Independent Authors, are among more than 30 speakers lined up to speak to authors and publishers at The Bookseller’s first ever Author Day, launched as part of suite of events in the... Continue reading at The Bookseller

[ The Bookseller | 2015-09-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #author day #independent authors #orna ross #nicola solomon


Strategies for Entering the Latin American EdTech Market

Executives from Cengage and Udemy point to Latin America as a strong region for edtech growth and share their top tips for entering the market. The post Strategies for Entering the Latin American EdTech Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-09-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #top tips #latin america


iOS9 and the iPad Pro: what the latest Apple event means for marketing

Apple drives changes in behaviour like nobody else. What might the key announcements from the event mean for the ad industry?Like many Apple events before it, September’s event didn’t introduce any new technologies or products, but that’s not to say what was announced isn’t worth... Continue reading at The Guardian

[ The Guardian | 2015-09-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #mobile adblocking #innovative companies #worth investigating #ad industry #ipad pro #apple doesn


Why Marketers Shouldn't Get Overexcited About Virtual Reality as a Branding Tool

Virtual reality is an extraordinarily hot topic right now in media and technology circles. We've seen some amazing developments in recent years, but for the purposes of marketers, technology has not caught up with needs. Beyond functioning, we need it to scale and affect consumer behavior. This... Continue reading at AdWeek

[ AdWeek | 2015-09-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #adweek magazine #programmatic buying #financial services


9 Intriguing and Fun Digital Marketing Stats From the Past Week

With summer largely in the rearview mirror, marketers are attending conferences and generally revealing more media- and brand-related data. Here are nine of such stats that caught our eye last week. 1. During a Re/code podcast, BuzzFeed CEO Jonah Peretti said that more than 75 percent of his... Continue reading at AdWeek

[ AdWeek | 2015-09-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital marketing #video platform #mobile app


Bookselling Roundup, Week Ending September 18, 2015

It’s fair play in New York City this weekend with no fewer than three book fairs/festivals. Across the country Kepler’s is marking its 60th, while new stores continue to open, including a kiosk in Indianapolis dedicated to black authors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #black authors #stores continue #fair play


Country Spotlight: Malaysia: Heating Up the Rights Market

Rights traffic, as expected in a small book market like Malaysia, typically flows one way, with English-to-Malay translations mostly found in the education and reference segments. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-18 00:00:00 UTC ]
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Canadian Publishing 2015: Book Marketing in 2015

With competition for bookstore shelf space as fierce as ever and the Inspire Book Fair gone for good, publishers are looking for new ways to reach potential readers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book marketing


Country Spotlight: Malaysia: A Mixed Bag for Bookselling

For the Malaysian bookselling and publishing communities, the first quarter of the year leading up to the 6% goods and services tax (GST) implementation on April 1 was tumultuous and disruptive. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-18 00:00:00 UTC ]
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In Delhi, New Bookstore at the Metro Gets Readers When They Ride

The Hindustan Times reports the Sahitya Akademi's first bookstore outside a Delhi Metro station is doing a booming business selling literature. The post In Delhi, New Bookstore at the Metro Gets Readers When They Ride appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-09-17 00:00:00 UTC ]
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Children's marketing competition deadline extended

The deadline for the first Bookseller marketing competition has been extended until the 18th September, giving publishers until this Friday to enter their campaigns. Continue reading at The Bookseller

[ The Bookseller | 2015-09-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #giving publishers #18th september